GRADO EN ADMINISTRACIÓN Y DIRECCIÓN DE EMPRESAS

ENGLISH FOR BUSINESS STUDIES I

GENERAL OVERVIEW OF SUBJECT

st
STUDIES: GADE 1 year
SUBJECT: ENGLISH FOR BUSINESS STUDIES I
TYPE Basic Training: Compulsory: Elective:
X
CREDITS: 8 ECTS
COURSE : 1 SEMESTER: ½
KNOWLEDGE FIELD: LANGUAGES
MODULE: ENGLISH FOR BUSINESS STUDIES
LANGUAGE: ENGLISH

MAIN INFORMATION OF SUBJECT

1. OBJECTIVE

English For Business Studies I is a course designed to develop the students’ Business English language skills and
work on reading, writing, listening and speaking. It also contains work on business vocabulary, content and
linguistic structures on socializing, business presentations, commercial correspondence and telephoning.

2. REQUIREMENTS:

B1 (LOWER-INTERMEDIATE) AND BETWEEN B1 AND B2 (UPPER-INTERMEDIATE)

3. COMPETENCES

Specific competences

Socialize formally and informally with people from different cultures in a business environment.
Make effective oral presentations in a business context.
Write formal and informal commercial correspondence.
Communicate effectively on the telephone

Transversal competences

Effective oral and written communication.

4. METHODOLOGY

The methodology approach focuses on speaking and listening, so that students can quickly improve conversational
skills. Reading and writing are also important, and these skills are taught through a practical and communicative
approach. Classes feature dynamic classroom teaching, personal interaction, and a communicative approach to
language learning. Such students oriented methodology is based on cooperative work, where the students are
active agents of their own learning process.

Project Based learning Problem Based Case study

Learning
Teamwork Company visits Role plays
 GRADO EN ADMINISTRACIÓN Y DIRECCIÓN DE EMPRESAS

X X
Workshops Expert talks Web 2.0 (Wikis, blogs, social networks,.....)
X

5. PROGRAMME

MODULE 1: Cultural Diversity and Socialising:

Cross-cultural understanding
Welcoming visitors
Small talk: keeping the conversation going
Culture and entertainment
Eating out

MODULE 2: Business formal presentations:

The introduction
Structure
Body
Conclusion
Linking
Conjunctions
Sequencing
Effective Pronunciation for presentations (phonetics)

MODULE 3: Writing business letters:

Business letter format

Type of business letters/ emails: orders, replies and quotations, transport, payments, complaints, apologies

MODULE 4: Telephoning:

Making and receiving telephone calls

Taking and leaving messages
Asking for and giving repetition
Cross-cultural communication on the telephone
Setting up and changing appointments
Ending a call
Problem-solving on the telephone
Complaints

6. BIBLIOGRAPHY

Baber, E.Fifty Ways to Improve Your Business English Using the Internet,2007
Summertown Publishing
López, Sinda y Watt, Donald:; Diccionario Oxford Business, Español-Inglés; Inglés- Español. Oxford, Oxford
University Press, 2006.
Sweenwy, Simon: English for Business Communication. Cambridge, Cambridge University Press, 2003
MacKenzie, Ian: English for Business Studies. Cambridge, Cambridge University Press, 2002
Tullis, Graham and Trappe, Tonya: New Insights into Business. London, Longman, 2000
Cook Rolf and Pedretti Mara: Success with BEC (Preliminary). Oxford, Summertown publishing, 2008.
 GRADO EN ADMINISTRACIÓN Y DIRECCIÓN DE EMPRESAS

7. ASSESSMENT

 Evaluation will be based on competences.

 Students will be evaluated at the end of each module and a minimum of 50%
will be requested in each of the activities in order to pass the subject.
 Students will be evaluated by doing oral or writing tests depending on the
nature of the competence to be assessed.
 Attendance, class work, participation, motivation,.. will also be taken into
consideration to decide the final mark. Students must attend at least 80% of
the lessons so as to pass the subject.

Make effective oral

presentations in a
business context. Socialize formally
and informally with
Communicate
TRANSVERSAL people from Identify and
effectively on the
COMPETENCE different cultures in write different
telephone, within
Effective oral a business types of e-
a business
communication environment. mails
Oral context.
Communication .

.
TOT
AL
Team Work
presentation 30
(Content & 10 -Content 30
Technique) 10 Technique

30

Company Tour 30
Commercial
correspondence
research 5 5
Email Writing
exam 5 5
Telephoning
oral test 30 30

TOTAL 30 30 10 30 100