Nama Pusat

Pusat Pengajian Inovasi Perniagaan dan Teknousahawan

Pengajian/Fakulti/Pusat/Institut :
(1) Kod Kursus/ Course
BFT224/3
Code :

(2) Tajuk Kursus/ Course Bahasa Melayu Komunikasi Perniagaan

English Business Communication
(3) Nilai Unit/ Number of
3
Unit :
(4) Jenis Kursus/ Course
Teras/Core
Type :
(5) Prasyarat/ Prerequisite Nil
(6) Sinopsis Kursus/ Course Synopsis
Kursus ini memberi fokus kepada konsep keusahawanan yang merangkumi komponen individu
keusahawanan dan implikasinya kepada masyarakat. Ia memperkenalkan asas perancangan dan
melancarkan perniagaan dengan mengenal pasti masalah dan peluang, penyelesaian masalah dengan
kreatif, membangunkan model perniagaan yang berdaya maju, serta etika keusahawanan. Pelajar akan
membangunkan pemahaman tentang kejayaan, peluang dan risiko keusahawanan

[This course addresses the concept of entrepreneurship which includes individual components of
entrepreneurship and its implications to the society. It introduces the basics of planning and launching a
business by identifying problems and opportunities, creative problem solving, developing a viable
business model and entrepreneurial ethics. Students will develop an understanding of successes,
opportunities and risks of entrepreneurship.]

Course Outcome (CO)

CO1:
Ability to apply the skills of business communication in appropriate business situation.
CO2:
Ability to establish the concept of communication in business contexts.
CO3:
Ability to relate the concepts and theories of communication in business environment.
 BFT 224 BUSINESS COMMUNICATION
TEACHING PLANNING AND LECTURERS’ ALLOCATION BY TOPICS
Minggu/ Content outline of the course/module and the SLT per topic :
Week Mod Kaedah Pembela Jumlah Jam
Penyampaia Penilaian/ jaran Pembelajara
n/ Delivery Possible Bersemu Sendiri/
n/
Topik/Topic Mode Assessment ka/ Face Self
Methods to face Learning Total
(Jam/Ho (SL) Learning
urs) Time (TLT)
(Jam/
Hours) (Jam/Hours)

1. Introduction To
Business
1 Communication
DR. BIBI Assignment/
- Definition of Lecture
NORAINI communication Final 3
YUSOF Examination
-Types of business 4 7
communication

2 2. Purpose of
business
DR. IRZA
communication
HANIE
ABU - Information sharing
SAMAH Assignment/
- relationship
development and Lecture Final 3 4 7
maintenance Examination
 - business networking
- managing purposes
3. Interpersonal
3&4 communication in
business
DR. IRZA Assignment
HANIE -Superior subordinate
ABU communication Lecture Final 6 4 10
SAMAH Examination
- social relationship in
business
4. Intercultural Lecture Assignment
communication in
Final
business
Examination
- understanding of
5
intercultural context in
DR. BIBI business
3 4 7
NORAINI
- Communicating
YUSOF
across culture
- challenges in global
business
communication
5. Small group Lecture Assignment
communication in
Final
business
Examination
- small group
formation in business 6 5 11
6&7
- Group dynamics and
DR.
non-verbal
MUHAM
communication
MAD
FAISAL - problem solving and
HAMIDI decision making
- Conflict
management in
groups.

CUTI PERTENGAHAN SEMESTER / MID SEMESTER BREAK

 6. Communication Lecture Assignment
skills in business
Final
communication
Examination
-Listening
8&9 6 5 11
-Speaking
EN. KU
-Writing
AMIR KU
DAUD -Presentation
-Meetings,
-Discussions
-Negotiations
7. Advertising, Lecture Assignment
public relation and
Final
corporate
Examination
communication in
business
6 5 11
10 & 11 -Definition of
advertising and public
DR.
relations
JULINAW
ATI -Types and roles of
SUANDA advertisings and
public relations
-Strategies of
advertising and public
relations in business
contexts.
8. Information Lecture Assignment
communication
Final
12 & 13 technology in
Examination
business
EN. communication
MOHD 6 5 11
SUFINO -Internet
ZUHAILY -Intranet
SUFFIAN
-Email
-Business websites
 Presentation and Lecture Assignment 3 6 9
14 Discussion
Final
Examination
15 MINGGU ULANGKAJI / REVISION WEEK
16-18 PEPERIKSAAN AKHIR SEMESTER / FINAL EXAMINATION

(i) Peperiksaan/ Examination: 50%

 Peperiksaan Akhir/ Final Examination = 50%

(ii) Penilaian Berterusan/ Continual Assessment: 50%

 Tugasan/Assignments = 10%
 Quizzes = 10%
 Projek Berkumpulan/Group Project = 10%
 Pembentangan/ Presentations = 20%

BFT 224 BUSINESS COMMUNICATION

INDIVIDUAL ASSIGNMENT (10%)

Storytelling is one of the most common structures used in television commercials and other
advertisement. People love to share stories about themselves and others too, which makes social
media ideal for storytelling. Entrepreneurs use stories to help investors see how their new ideas
have the potential to affect people’s lives.
Now, imagine that you are an entrepreneur and wanted to sell your product (create any product
of your own). Write a brief story which must contain three parts which are beginning (introduces
a sympathetic person with a dream or challenge), a middle (that shows the obstacles to be
overcome) and ending (that resolve the situation or highlight the moral or message of the story)
in order to convince the investors to invest in your business.

ASSIGNMENT GUIDELINES:
 Write 5 pages excluded references
 1.5 spacing
 Font: Times New Roman or Arial Size: 12
 Must be submitted on WEEK 9
 Use GREEN color for the cover of your report
 Details such as name, matric number, code of program, course code, course name
and semester must be written on front page cover.

BFT224 BUSINESS COMMUNIATION

GROUP ASSIGNMENT (20%)-Report, Presentation (10%)
Form a group of 5-6 people. Choose any organization or business as an example to elaborate the
following chapter. Students need to comment and suggest any theory/process/concept/model that
they have learned in this subject.

NO CONTENT
MARKS
1 Introduction 10
Background of the company
Business communication in organization 20
2 - evidence in Information sharing
- business networking with other agencies? How they do
it?
Intercultural communication in business 30
3
- Communicating across culture
- challenges in global business communication
Advertising, public relation and corporate 20
communication in business
4 -Company advertising evidence
-Explain the views and comments by the audience if any.

Information communication technology in business 20

communication
5
Explain company’s Business websites

**Students can use both primary and secondary data collections.