Current Marketing Situation

Direct Competitors:

Samuel Christian College

Address: Arnaldo Hwy, General Trias, Cavite
 Here at Samuel Christian College or also known as SCC,
they offer quality education specific to your specialization. They
have five strands to choose from: ABM, STEM, HUMSS, TVL,
and GAS.
For Academic Services, they have a Computer Laboratory,
Library, and Science Laboratory for students.

The tuition fee at Samuel Christian College is around 17,500.

Also, it depends on what level you are enrolling. Their enrollees
as of S.Y. 2021-2022 is around 1,800 students. 400 junior high
students and 1,400 senior high school students.

Advantage: SCC is located along highway, so it’s easy for

parents, students, or guardians to see and notice this school.

Disadvantage: For students who love sports, their school doesn’t

offer a sports track, which other school schools have.
St. Edward School, Lancaster New City
Address: St Edward Rd, Imus, Cavite
Strands they offer: STEM, HUMSS, ABM

Advantages:

They have an official website that presents all of the information

about them as well as the student portal and admission process.
Their Facebook page seems always updated.

Disadvantages:

They do not offer the following strands: Arts and Design, Sports,
Tech-voc, ICT. Their tuition fee for senior high school is 44, 000
plus. Some students say that they have a heavy school workload.

Google Reviews:
Indirect Competitors:
Santiago National High School
Address: Sulukan, Santiago, General Trias, 4107 Cavite
Enrollees in Santiago National High School as of S.Y. 2021-2022
has 3,068 students from junior high school students and 125
students for grade 11 students only.

Advantage: Santiago National High School or SNHS is located

along the highway, so it’s noticeable. In addition, Santiago
National High School is public, so any students from elementary
to senior high school can enroll and study here.

Disadvantage: Santiago National High School does offer senior

high school but for grade 11 students only since they are newly
opened. Additionally, the strands they offer for grade 11 students
are HUMSS, ICT, and Cookery only so for students who want to
pursue ABM and STEM can’t study that from there.

Gov. Ferrer Memorial Integrated National High School Gentri

Address: Brgy. Pinagtipunan, City of General Trias

Total number of enrolled senior high school students: 504
Strands they offer: STEM, ABM, HUMSS, Arts and Design, Sports

Advantages:

They are active in journalism competitions; they offer both online

and modular classes; and there is no tuition fee.

Disadvantages:

They do not offer the following strands: Tech-voc and ICT

The pinned facebook page of their school in Google is not their
official page, it's misleading. And the unofficial facebook page
shows that there was an alleged dispute among the students.

Review of Distribution
 In this section, we presented the data through a pie chart.
Based on the research we conducted it shows that most of the
students attending Fiat Lux Academe live in Grand Riverside
Subdivision. With an outstanding 75%, it appears that more than
half of the population are citizens living around the area.
Furthermore, 25% of the students live in Lancaster New City,
Cavite. Therefore, we conclude that it would be beneficial to
design a marketing strategy that will focus on potential clients
outside Grand Riverside Subdivision.