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Maggi STP PDF
Maggi STP PDF
SEGMENTATION:
Market Segmentation divides the heterogeneous market into homogenous groups of customers
who share a similar set of needs/wants and could be satisfied by specific products.
Maggi Brand have segmented the market on the basis of Age, Eating habit and lifestyle of
Urban Families. It focuses maninly on the age and appetite of the urban families.
TARGET MARKET:
Maggi Noodles is already associated with convenience and taste and is currently accepted as a
valid filling snack between meals. Their target audience are Kids, Youth and Working Women.
It helps Working women with the promise of fast to cook and good to eat snacks.
POSITIONING:
Maggi has positioned itself in the SNACKS category in the minds of their target market. It have
developed its brand image of instant food products by positioning their product with slogans like
“2 minutes noodles”, “Taste bhi Health bhi”, “Easy to cook, good to eat” and “Healthy Snack
Anywhere, Anytime”