Class Assessment: -2

Course: Business Research Methods

Submitted By: Submitted to:

Mr. Yash Pingale Prof. Dr. Prajakta Das

URN:2020-M-16061995
Program: MBA (Marketing) Sem-2
 A study of perception of Maggi Noodles amongst Pune resident
before and after Controversy

Literature Review:
Food processing is any deliberate change in a food that occurs before it’s available for us to
eat. It can be as simple as freezing or drying food to preserve nutrients and freshness, or as
complex as formulating a frozen meal with the right balance of nutrients and ingredient. This
article aimed at review on Knowledge towards food processing and use of technologies.
According to this study, women are more knowledgeable regarding organic foods than men
as found that most students agreed that organic food is healthier and disagreed that organic
foods are dangerous for their health. I found that the higher the knowledge of organic food
and the more concerned consumers are about the environment and their health, the higher the
probability that these consumer’s will buy organic foods.In general majority of the
community respondents thought that food processing is healthy and contain high nutritional
value product practices are in harmony with nature, environment and animals are getting
respect from organic farmers who do not use chemicals and GMOs in farming. This paper
reviews the consumer attitude by looking at motivations and barriers towards organic
consumption. Health is the common first motivation and supporting product movement and
sustainability has got the same ratings in each survey.

The increasing demand for processed food has been witnessed both in developed and
developing countries due to increase in income, changes in demographic composition, life
style. structure of employment and consciousness about diet and health.In the era of
globalization there were lots of expectations about the role that Indian manufacturing sector
can play. But the shift of economy from agriculture to services by passed the manufacturing
sector and created a debate in present time. This undesirable shift has no doubt contributed to
the growth of economy but with lesser contribution towards the employment. The state of
Bihar stands to be fourth in terms of agricultural surplus generation in India but performs
dismal in terms of food processing. The state of Bihar has as low as 48% of the total FPI in
India in the organized sector and 11% of the total FPI in India in the unorganized sector.
Again, of the total FPI in Bihar" very few enterprises are in the organized sector (0.6%). On
the other side, the large agricultural production and surplus base and presence of surplus
labor strengthen the possibility of the establishment and growth of food processing sector in
state of Bihar. However. in case of Bihar this sector has grown but not at par with other
states, particularly when the state of Bihar accepts its importance and has given priority to
this sector.

In this study the impacts of two food processing industries on land use and land capability,
noise and vibration, environmentally sensitive areas and visual quality as environmental
elements were investigated. 
The two industries considered in this study do have both positive and negative impacts on the
environment. The positive impacts are more in the nature of social services to their host
communities. Of greater significance to this study are the negative impacts of the selected
industries on land use and land capability, noise and vibration, environmentally sensitive
areas and visual quality. Pollution of environmental elements resulting from unrestrained
activities of the food processing industries has impacted negatively on land use and land
capability for man, aquatic life, flora and fauna. In order to protect the environment from the
adverse effects of food processing industries, a number of mitigation measures and
management options that should be implemented are hereby recommended. For all of the
identified negative environmental impacts, it is recommended that utilization of the best
available technology; payment of optimal liability compensation to local com- munities and
institutionalization of adequate abatement measures be adopted. The manufacturing
processes should be designed to maximize recycling potential and minimize the generation of
wastes. For example, new low and non-waste technologies which can reduce environmental
impacts should be adopted.

Since the COVID-19 pandemic began, one concern has been that lockdowns might be
especially damaging in the poorest countries – in these places’ lockdowns may reduce the
spread of coronavirus, but only by simultaneously leaving poor families without cash to
spend, and without food to eat.India’s food supply chain responded following the national
lockdown. Aggregate volumes dropped by 62% during the first few weeks of the lockdown,
but subsequently fully recovered. Similarly, wholesale prices rose by 8% initially, but then
returned to a downward trend.India’s food supply chain began recovering immediately
following the strictest phase of the lockdown was not a foregone conclusion. Shutting the
country down for three weeks and then beginning a staggered reopening – could have
introduced a coordination breakdown along the many components of the supply chain,
hampering its recovery even far after the lockdown was lifted. Though it is only a single case
study, the fact that India’s food supply chain recovered so quickly and completely suggests
that strict lockdown measures at the onset of pandemics need not cause long-term economic
damage.

Garg (2015) studied how the crisis affected Maggi’s employees, suppliers, share market,
consumers, brand ambassadors, and competitors. Due to the ban on the production and
distribution of Maggi Noodles around 1500 employees got affected. Paras Spices Ltd., who’s
Nestlé Maggi was a vital client (contributing 45% of the total sales volume), received a
massive jolt. Consumers became all the more conscious about what they were consuming and
they reportedly started to check the ingredients of all consumables before buying. Almost all
the analysts and researchers who have studied the crisis are of the opinion that the crisis could
have been very well averted if the brand, instead of staying in complete denial of the crisis,
had strategically communicated to its various s stakeholders to install their trust on the brand.
Kanteti (2015,) said that – “The big disaster of Maggi is not because of lead, not because of
MSG, it is because of "NO COMMUNICATION"”.
Reference:

Mihretie, Yimer. (2019). Review on Knowledge Towards Food Processing and

Use of Technologies. American Journal of Biomedical Science & Research. 1.
78-83. 10.34297/AJBSR.2019.01.000516.
https://www.researchgate.net/publication/332783783_Review_on_Knowled
ge_Towards_Food_Processing_and_Use_of_Technologies

Kumar, Ranjeet. (2018). Status and growth potential of food processing industry in India: A
case study of Bihar. Journal of social and economic studies. XXVII. 33-50.

https://www.researchgate.net/publication/327097719_Status_and_growth_
potential_of_food_processing_industry_in_India_A_case_study_of_Bihar

Chukwu, Ogbonnaya. (2009). Impacts of food processing industry on some environmental

health and safety factors. Casp. J. Env. Sci... 7.

https://www.researchgate.net/publication/228511738_Impacts_of_food_pro
cessing_industry_on_some_environmental_health_and_safety_factors

Matt Lowe, G V Nadhanael, and Benjamin N. Roth, 25 Jan 2021

https://hbswk.hbs.edu/item/indias-food-supply-chain-during-the-pandemic

A RESEARCH PAPER ON THE MAGGI MUDDLE CASE AND ITS IMPACT ON THE
PSYCHE OF THE INDIAN CONSUMERS (18 TO 24 YEARS) SHABISTA BOOSHAN1
& RITTIKA DAS
https://www.researchgate.net/publication/340351302_