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3-50. If no survey is to be conducted, the decision tree is fairly straightforward. There are three
main decisions, which are building a small, medium, or large facility. Extending from these
decision branches are three possible demands, representing the possible states of nature. The
demand for this type of facility could be either low (L), medium (M), or high (H). It was given in
the problem that the probability for a low demand is 0.15. The probabilities for a medium and a
high demand are 0.40 and 0.45, respectively. The problem also gave monetary consequences for
building a small, medium, or large facility when the demand could be low, medium, or high for
the facility. These data are reflected in the following decision tree.
D
P(SD | SRP) = 0.78; P( S | SRP) = 0.22
M
P(SM | SRP) = 0.84; P( S | SRP) = 0.16
C
P(SC | SRP) = 0.91; P( S | SRP) = 0.09
D
P(SD | SRN) = 0.27; P( S | SRN) = 0.73
M
P(SM | SRN) = 0.36; P( S | SRN) = 0.64
C
P(SC | SRN) = 0.53; P( S | SRN) = 0.47
Example computations:
P SRP SM P SM() ( )
P SM SRP()=
b. The suggested changes would be reflected in Branches 3 and 4. The decision stays the
same, but the EMV increases to $37,400. The results are provided in the tables that follow. In
these tables, BR = Branch; Prob. = Probability; and for Node Type, Dec = Decision, Ch =
Chance, and Fin = Final.
c. Sue can determine the impact of the change by changing the probabilities and recomputing
EMVs. This analysis shows the decision changes. Given the new probability values, Sue’s best
decision is build the retail store without getting additional information. The EMV for this decision
is $28,000. The results are presented below:
d. Yes, Sue’s decision would change from her original decision. With the higher cost of
informa-tion, Sue’s decision is to not get the information and build the retail store. The EMV of
this decision is $28,000. The results are given below:
f. This problem can be solved by replacing monetary values with utility values. The expected
utility is 0.80. The utility table given in the problem is representative of a risk avoider. The results
are presented below:
3-53. a. The decision table for Chris Dunphy along with the expected profits or expected
monetary values (EMVs) for each alternative are shown on the next page.
NO. OF WATCHES
EVENT 1 EVENT 2 EVENT 3 EVENT 4 EVENT 5
Probability 0.10 0.20 0.50 0.10 0.10 Expected
Profit
100,000 100 110 120 135 140 119.5
150,000 90 120 140 155 170 135.5
200,000 85 110 135 160 175 131.5
250,000 80 120 155 170 180 144.5
300,000 65 100 155 180 195 141.5
350,000 50 100 160 190 210 145
400,000 45 95 170 200 230 151.5
450,000 30 90 165 230 245 151
500,000 20 85 160 270 295 155.5
b. For this decision problem, Alternative 9, stocking 500,000, gives the highest expected
profit of $155,500.
c. The expected value with perfect information is $175,500, and the expected value of
perfect information (EVPI) is $20,000.
d. The new probability estimates will give more emphasis to event 2 and less to event 5. The
overall impact is shown below. As you can see, stocking 400,000 watches is now the best
decision with an expected value of $140,700.
Return in $1,000:
NO. OF WATCHES
EVENT 1 EVENT 2 EVENT 3 EVENT 4 EVENT 5
Probability 0.100 0.280 0.500 0.100 0.020 Expected Profit
100,000 100 110 120 135 140 117.1
150,000 90 120 140 155 170 131.5
200,000 85 110 135 160 175 126.3
250,000 80 120 155 170 180 139.7
300,000 65 100 155 180 195 133.9
350,000 50 100 160 190 210 136.2
400,000 45 95 170 200 230 140.7
450,000 30 90 165 230 245 138.6
500,000 20 85 160 270 295 138.7
3-54. a. Decision under uncertainty.
b.
Population Population Row
Same Grows Average
Large wing –85,000 150,000 32,500
Small wing –45,000 60,000 7,500
No wing 0 0 0
ternative: large wing.
c. Best al
3-55. a.
Weighted
Population Population Average with
Same Grows α = 0.75
Large wing –85,000 150,000 91,250
Small wing –45,000 60,000 33,750
No wing 0 0 0
b. Best decision: large wing.
c. No.
3-56. a.
No Mild Severe Expected
Congestion Congestion Congestion Time
Tennessee 15 30 45 25
Back roads 20 25 35 24.17
Expressway 30 30 30 30
Probabilities (30 days)/(60 (20 days)/(60 (10 days)/(60
days) = 1/2 days) = 1/3 days) = 1/6
3-57. a. EMV can be used to determine the best strategy to minimize costs. The QM for
Windows solution is provided. The best decision is to go with the partial service
(maintenance) agreement.
Solution to 3-57a
Probabilities 0.2 0.8
Maint. No Maint. Expected Row Row
Cost ($) Cost ($) Value Minimum Maximum
($) ($) ($)
No Service Agreement 3,000 0 600 0 3,000
Partial Service Agreement 1,500 300 540 0 1,500
Complete Service 500 500 500 500 500
Agreement
Column best 500 0 500
The minimum expected monetary value is $500 given by Complete Service Agreement
b. The new probability estimates dramatically change Sim’s expected values (costs). The best
decision given this new information is to still go with the complete service or maintenance
policy with an expected cost of $500. The results are shown in the table.
Solution to 3-57b
Probabilities 0.8 0.2
Does Not Expected
Needs Repair Need Repair Value
($) ($) ($)
No Service Agreement 3,000 0 2,400
Partial Service Agreement 1,500 300 1,260
Complete Service 500 500 500
Agreement
Column best 500
3-58. We can use QM for Windows to solve this decision making under uncertainty problem.
We have shown probability values for the equally likely calculations. As you can see, the
maximax decision is Option 4 based on the $30,000, and the maximin decision is Option 1 based
on the 5,000. As seen in the table, the equally likely decision is Option 3 because the average
value for this is $5750. Solution to 3-58
Prob. 0.25 0.25 0.25 0.25
Judge Trial Court Arbitration Equall Row Row
y
Likely Min. Max.
Option 1 5,000 5,000 5,000 5,000 5,000 5,000 5,000
Option 2 10,000 5,000 2,000 0 4,250 0 10,000
Option 3 20,000 7,000 1,000 –5,000 5,750 –5,000 20,000
Option 4 30,000 15,000 –10,000 –20,000 3,750 –20,000 30,000
Column best 5,750 5,000 30,000
SOLUTION TO STARTING RIGHT CASE
This is a decision-making-under-uncertainty case. There are two events: a favorable market
(event 1) and an unfavorable market (event 2). There are four alternatives, which include do
nothing (alternative 1), invest in corporate bonds (alternative 2), invest in preferred stock
(alternative 3), and invest in common stock (alternative 4). The decision table is presented. Note
that for alternative 2, the return in a good market is $30,000 (1 + 0.13)5 = $55,273. The return in
a good market is $120,000, (4 x $30,000) for alternative 3, and $240,000, (8 x $30,000) for
alternative 4. Payoff table
Laplace Hurwicz
Event 1 Event 2 Average Value Minimum Maximum Value
Alternative 1 0 0 0.0 0 0 0.00
Alternative 2 55,273 –10,000 22,636.5 –10,000 55,273 –2,819.97
Alternative 3 120,000 –15,000 52,500.0 –15,000 120,000 –150.00
Alternative 4 240,000 –30,000 105,000.0 –30,000 240,000 –300.00
Regret table
Maximum
Alternative Event 1 Event 2 Regret
Alternative 1 240,000 0 240,000
Alternative 2 184,727 10,000 184,727
Alternative 3 120,000 15,000 120,000
Alternative 4 0 30,000 30,000
a. Sue Pansky is a risk avoider and should use the maximin decision approach. She should
do nothing and not make an investment in Starting Right.
b. Ray Cahn should use a coefficient of realism of 0.11. The best decision is to do nothing.
c. Lila Battle should eliminate alternative 1 of doing nothing and apply the maximin
criterion. The result is to invest in the corporate bonds.
d. George Yates should use the equally likely decision criterion. The best decision for
George is to invest in common stock.
e. Pete Metarko is a risk seeker. He should invest in common stock.
f. Julia Day can eliminate the preferred stock alternative and still offer alternatives to risk
seekers (common stock) and risk avoiders (doing nothing or investing in corporate bonds).
SOLUTIONS TO INTERNET CASES
Drink-at-Home, Inc. Case
Abbreviations and values used in the following decision trees:
Normal—proceed with research and development at a normal pace.
6 Month—Adopt the 6-month program: if a competitor’s product is available at the end of 6
months, then copy; otherwise proceed with research and development.
8 Month—Adopt the 6-month program: proceed for 8 months; if no competition at 8 months,
proceed; otherwise stop development.
Success or failure of development effort:
Ok—Development effort ultimately a success
No—Development effort ultimately a failure
Column:
S— Sales revenue
R— Research and development expenditures
E— Equipment costs
I—Introduction to market costs
Market size and Revenues:
Without With
Competition Competition
S—Substantial (P = 0.1) $800,000 $400,000
M—Moderate (P = 0.6) $600,000 $300,000
L—Low (P = 0.3) $500,000 $250,000
Competition:
C6—Competition at end of 6 months (P = .5)
No C6—No competition at end of 6 months (P = .5)
C8—Competition at end of 8 months (P = .6)
No C8—No competition at end of 8 months (P = .4)
C12—Competition at end of 12 months (P = .8)
No C12—No competition at end of 12 months (P = .2)
The optimal program is to adopt the 6-month program. However, as the expected value is
negative, perhaps another alternative of doing nothing should be considered.