Items per transaction:

Formulae: Total number of units sold / Total number of transactions

Feature : Basket size is a good metric to track if you’re a retailer that sells
across multiple categories (e.g., supermarkets) or if you’re store that carries
products that complement each other or a frequently bought together.

Customer retention
Formulae : ((CE-CN)/CS)) x 100

Feature : Your customer retention rate tells you the amount of customers
that return to your store. This metric is an excellent gauge for customer
service, product performance, and loyalty.
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 Mall Visitors
Formulae : MALL VISITORS = SUM OF ALL FOOT TRAFFIC @DOOR

Feature : Mall Visitors reflect the sales opportunity offered by the shopping
center to its tenants.

Technically, you measure the mall’s foot traffic the same way you count
visitors in a retail store. Often, mall operators deploy high-accuracy people-
counting sensors at the doors.
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Path Analytics
Formulae :  [PEOPLE (COUNTS), STAY TIME (SECONDS)]
Feature : Path Analytics combines location and time-based metrics
to measure where visitors are and how long they stay. Therefore,
Path Analytics is a function of the number of people staying in a
(virtual) zone and how long they stayed.
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Capture Rate
Formulae : % CAPTURE RATE = STORE VISITORS / PROXIMITY
TRAFFIC
Feature : Capture Rate measures the ability of the store to attract visitors
from people who are passing nearby. The Capture Rate is the ratio of Store
Visitors to Proximity Traffic.

Sales Conversion
Feature : Sales Conversion Rate in retail stores measures the ability
of the store to translate opportunity into sales. It is the ratio of buys
to browsers.
% SALES CONVERSION = TRANSACTIONS / VISITORS :
Formulae