GOAT MEAT SUPPLY

MAKING TASTE, SOFT AND HEALTHY MEAT AVAILABLE TO ALL

BUSINESS PROPOSAL

Request for K30,000.00 funding

:BY PETER LIYUNGU

INTRODUCTION
There has been a very high demand for Goat meat in the recent past years with more demand
coming from outside especially the DRC which has become one of the highest customers of
Goat Meat. On average, Zambia supplies 1000 tones of Goat meat with the actual supply still to
be determined. Many people have ventured into this business but with a similar focus of only
supplying to the Congo.
This trend has deprived the local market with the much need supply making the price of Goat
meat K20 to K30 more than Beef on the local market. Currently, Goat Meat is selling between
K80 to K90 per KG.
This has prompted me to venture and grow my business into Goat Farming and Goat meat
supply business. The business has a potential of growing at a rate of 15% to 2o% every month
with a potential of becoming one of the most profitable businesses that requires minimal
capital.
I shall supply from 200 goats from my farm starting the second year of production and a
monthly meat supply of 0.3 tones a month of packed spiced and unspiced meat products with a
target market of 150 customers.
I therefore, wish to request for K30,000 funding for th business to kick start and to add on to
my initial investment of K6,000 in live stock.
MISSION STATEMENT
To provide a reliable supplier of Goat meat with consistency services delivery and be a healthy
source of Food supply.
VISION
To become a reliable goat farming and meat business in Livingstone and surrounding areas.
To create a fully functional source of Healthy diet.
To produces an average of 50 goats for meat every six months.
PROBLEM STATEMENT
Due to the high demand of Goat meat in the DRC and its cost, many people have resolved to
supply live goats in Kasumbalesa border post hence depriving the local market with the
product. There has been shortage of goat meat in the market and very few people are able to
access the produce. This has also been enhanced by the low production rates in rural areas
which has for many years been the major suppliers. It has become evident that most of the
rural have run out of goats due to traditional methods of farming and because these are small
scale farmers who actually keep goats for pressure and not business.
I therefore, wish to not only make the meat available but also provide for a reliable source of
goat with a projected production capacity of 200 goats a year in the next two years and a
supply capacity of 300kgs per month with unspiced and spiced goat meat products.
This will reduce the difference in supply and demand though despite not being sufficient
enough. This business is very profitable as I can supply both meat and live goats to suppliers
and still be able to make profit.
ESTIMATES
Items Numbers of Units Unit Cost Total Costs ZMW

GOATS 70 350 24,500

PACKAGING PLASTICS (5 1000 0.5 500

MONTHS)
PACKAGING PACKS (5 MONTHS) 1000 1 1,000

LICENSING (12 MONTHS) 2,000

COLD ROOM COSTS 600 1 600

BUTCHERING SERVICES 1,000
RENTAL 3 1,000 3,000

CONTIGENCY 2,000
TRANSPORT 2,000
TOTAL 36,600 ZMW

SALES PROJECTION
MONTHLY SALES TARGET (40 GOATS)

PRODUCT QUANTITY (kg) UNITY COST PER KG TOTAL COST

(ZMW) (ZMW)
MEAT UNSPICED 280 80 22,400
MEAT SPICED 100 95 9500
LIVER 40 35 1,400
HEADS 40 30 1,200
TOTAL 34,500

FIRST MONTH EXPENSES

LICENSING K2,000
PACKAGING K200
COLD ROOM K600
BUTCHERY SERVICES K1,000
WAGES K3,000
TRANPORT K1,500
RENTAL K1,000
TOTAL K9,300
MONTHLY SALES STATEMENT
SALES K34,500
PURCHASES K14,000
GROSS PROFIT K20,500
TOTAL EXPENSES K 9,300
PROFIT BEFORE TAX K11,200
LESS TAX 4% K 448
NET PROFIT K10,752

FARMING PROJECT ESTATEMENTS

ANIMALS AVAILABLE
10 ADULTS
2 KIDS
REQUIRED
30 GOATS.
28 DOES AND 3 BUCKS
TABLE SUMMARY

ITEM BREED QUANTITY AGE UNIT PRICE TOTAL

GOAT LOCAL 27 3-5 MONTHS 170 4,590
GOAT CROSS HIGH 3 2-5 1,500 4,500
TOTAL 9,090

AVAILABE 12
TOTAL GOATS ON THE FARM 42
EXPECTED PRODUCTION CAPACITY AFTER 1 YEAR
AVERAGE PRODUCTION CAPACITY AFTER ONE YEAR WILL BE AT 80
With a 200% increase each year this is due to the production rate of goats of every six
months.
MARKETING
My marketing strategy will be a more unconventional method with a target of creating a
consistency customer population and to grow the customer range to about 10 to 15 percent
increase every month.
I will use marketing platforms that will include social media, door to door advertisement,
posters and attractive packaging. My target market is Livingstone’s high earners in those that
can get atleast 2-5 kgs every month and hotels and lodges who can get upto 10-20kgs every
month.

COMPETITORS
Goat meat production suppliers are limited to butchers and only 5% of butcheries operate the
goat meat businesses with only 5 located within the town center and non-of the super markets
supply the produce. This gives me less competition with a higher advantage due to my
marketing approach and the targeted market segment of the high earners in Livingstone’s high
cost area.
SWOT ANALYSIS

STRENGTHS WEAKNESSES
-I am more strategic in my marketing - Small management team
approach - Local operating capital
-have my own production capacity (own my - Lack of cold room
own goat farm -Lack of Butcher boy
- I will supply spiced and tasty meat which is
not usually done
-packaged and branded meat products.
- Will buy goats from local farmers at
relatively lower prices
-Consistency in supply.
OPPORTUNITIES THREATS
-Create a reliable Goat meat supply business -The high demand of Goats by exporters
specifically making them scarce
-Become the first ever Goat meat supplier - Big butchery operators
with a value added product line in - Animal Movement bans
Livingstone.
-Get people to appreciate the health
benefits of Goat meat products
CONCLUSION.
This business has the capacity to grow to a multi-million kwacha business. With the many
healthy benefits of Goat meat and the high demand from the DRC.
For this reason I seek to request for k30,000 funding for my project and my input of K6.600.00
in assets in form of Goats with a total investment of K36,600.00 in total capital input.

Contact Details
PETER LIYUNGU
CELL: 0972199799/0764216795
WHATSAPP: 0762897929
EMAIL: liyungupeter@gmail.com
Banking Details.
Absa Bank
Livingstone Branch
A/C no#.......