Shri Vile Parle Kelavani Mandal’s

Narsee Monjee College of Commerce & Economics

(Autonomous)

Operations Research Project

2021 - 2022

TY BMS Semester VI Division B

Course Name: BMS

Submitted by:

Student’s Name SAP ID Roll No

Ridhima Achaliya 45401190001 B001

Declaration of Originality

I, hereby declare that this assignment titled Operations Research is entirely my own work and
that any additional sources of information have been duly cited. I hereby declare that any
offline/online sources, published or unpublished, from which we have quoted or drawn
references have been referenced fully in the bibliography list. We understand that failure to do so
will lead to plagiarism and severe disciplinary action will be initiated against us.

I understand that we may be required to present the assignment and /or appear for viva (Offline
and/ or Online). I acknowledge it is my responsibility to keep myself updated with the schedule
of the presentation/ viva and I will ensure I am available during the same.

Student Name: Ridhima Achaliya Sign:

Company Name: Tatvartha Health Private Limited. ( Traya Health )

About the company: ‘Traya’ in Sanskrit refers to the threefold way, which is precisely what the
company utilises to manage hair loss, three sciences. A brand that uses 3 sciences to manage hair
loss inside out, Traya is the only company in India that provides a holistic treatment for hair loss
by targeting its root causes. It provides personalized plans that are prescribed by doctors with
trusted ingredients. The brand’s journey began with one of its founders, Altaf, who approached a
number of doctors
specializing in Ayurveda and Dermatology in search of a fortified, long-lasting solution to hair
loss. As they progressed, they encountered hundreds of clinical trials, scientific research papers
and cracked the science behind hair loss and how it can be managed with utmost efficiency.
Traya’s vision is to find the best cure for their clientele and help them live a happier and better
life. Hair loss is complex and cannot be treated unless one addresses the root causes of hair loss.
Traya believes that one single product cannot bring about significant results, which is why they
offer holistic treatment plans that remedy the underlying root causes.
Doctors are involved right from the start, and they make sure that it stays that way. Traya has a
medical team of doctors from each branch of science Dermatology, Ayurveda and Nutrition who
work together on formulating the best hair loss treatment.
Traya strongly believes that no two cases are the same and hence their treatment plans are
customized and prescribed by doctors. Their online diagnosis recommends a plan which is
further detailed out by the doctors assigned after one starts the plan.
For more information visit: https://traya.health/
The new age healthtech platform manufactures it’s medicines on a contractual basis taking
help from third party vendors like Cheryl Labs, Bliss Lifesciences LLP etc, and then market it
on their name.

Aim : To find the manufacturer that manufactures the said medicines/ product in the lowest
possible price.

Method used: Hungarian method of solving an assignment problem

Data: The price per unit of the products and vendors has been mentioned in the table below.
Price taken per unit.
Cheryl Labs Bliss Lifesciences Lyra
LLP Pharmaceuticals

Minoxidil 5% 120 122 128

Shampoo 60 71 65

RCP Serum 1300 1250 1220

1
Step I: Row minimisation

Cheryl Labs Bliss Lifesciences Lyra

LLP Pharmaceuticals

Minoxidil 5% 0 2 8

Shampoo 0 11 5

RCP Serum 80 30 0

Step II: Column minimisation

Cheryl Labs Bliss Lifesciences Lyra

LLP Pharmaceuticals

Minoxidil 5% 0 0 8

Shampoo 0 9 5

RCP Serum 80 28 0

Step III: Strike off the zeros with minimum lines

Cheryl Labs Bliss Lifesciences Lyra

LLP Pharmaceuticals

Minoxidil 5% 0 0 8

Shampoo 0 9 5

RCP Serum 80 28 0

Number of Lines = order of matrix = 3

Hence, the solution is optimal.

2
Step IV: Allocation

Products Vendor Price/ unit in Rs.

Minoxidil 5% Bliss Lifesciences LLP 122

Shampoo Cheryl Labs 60

RCP Serum Lyra Pharmaceuticals 1220

1402

Conclusion:
Total cost of producing one unit of each of the listed products will be Rs. 1402

Data Source:
Personal Interview of Traya Health’s operations manager, Mr. Arvind Karad.
Note: One vendor has capacity of supplying only type of product at a time.