NAME : SHEILLA MHEY D.

DIMAANO

SECTION : 12 HUMSS E-COMTE

MEDIA AND INFORMATION LITERACY

( MODULE 1 ,QUARTER 2)

ACTIVITY 3/PERFORMANCE TASK 1 : THE RESEARCH

2016: The Year Change Came to Social Media

1. Fake News
An observable string of fake news -- invented or exaggerated news stories that were made to appear
supposedly credible by falsely attributing it to an established news organization – preceded an
announcement of the Facebook founder, Mark Zuckerberg, that his social media group would take
concrete steps to rein in the fakery.
In his announcement about fighting fake news, Zuckerberg cited the need "to connect people with the
stories they find most meaningful." And while he has said that much progress has been made on this
front, he also acknowledged that there is still much work to be done.

While the biggest news publishers continue to attract the biggest audiences on and via Facebook, the
social media giant has also been rife with fake news that are obviously targeted at smearing or attacking
reputations.

In the past months, if Facebook is to be believed, Vice President Leni Robredo was impregnated by a
married lawmaker, and Sen. Risa Hontiveros advocated banning tattoos on schools and churches.

"Saan ba tayo patutungo kung pati itong mga ganitong usapin (ay papatulan),” Robredo said as she
denied the post.

Meanwhile, a fake news against Hontiveros had her saying she pushed a bill requiring those in school
and churches to cover up their tattoos.Another said the senator proposed a color coding scheme for
riding the MRT and LRT trains.

Both reports were apparently too convincing for some people that Hontiveros had to clarify that she had
filed no such bill on tattoos nor proposed a train color-coding scheme.

In a 1998 speech, then-North Atlantic Treaty Organization spokesperson Dr. JP Shea noted that one of
the roles of media in society is to “inform democratic choices through the clarification of complex issues,
particularly in an age when information is the driving force of economic advancement.”

Fake news spreading easily via social media is obviously the opposite.

Fake news can result to real consequences. A study published on the International Journal of Public
Opinion research said fake news do have an impact on its readers, and that “exposure to news coverage
of satire can influence knowledge, opinion, and political trust.”
GUIDE QUESTION:

1.WHAT MEDIA IS IMPORTANT OR INSTRUMENTAL IN THE COURSE OF EVENT?

-It makes it easier for people to participate in events. At events, using social media isn't always an
option. ... and It adds value to event attendees. According to a Sparks survey, event goers believe that
social media enhances their event experience. ...

2.WHY DO YOU THINK THE IDENTIFIED MEDIA WAS INSTRUMENTAL OR VERY IMPORTANT?

- I think it’s because of the result of Making Contact – Why Media is Important

Gaining favorable and consistent media attention can have a huge impact on the work that many
community groups and organizations accomplish.It has the potential to multiply the good work that
groups are doing. People are more likely to support your group if they are aware of your
accomplishments and activities. The more assistance you receive, the more probable it is that you will
have a greater influence.While it's critical that organizations don't make gaining media exposure a
higher priority than completing the work they do, it can make a difference.

3.WAS THE OUTCOME A POSITIVE OR NEGATIVE CHANGE? EXPLAIN YOUR ANSWER.

-For me it’s a NEGATIVE CHANGE , because Fake news dissemination on social media platforms is a
worldwide concern, with research providing little insight into the motivations behind such
dissemination. To investigate fake-news spreading behavior, this study uses a mixed-method approach.
Thus, in the age of social media, where anonymity, user-generated content, and geographical distance
may favor false-news dissemination, fake news and its viral circulation have become a serious concern.
cause We believe that understanding the motivations and behaviors that lead people to spread
misleading information online can aid in finding a solution to the rising problem. Marketers, merchants,
brand managers, policymakers, and academics could all benefit from a greater understanding. The
behavior of sharing fake news is a gap in the literature that needs to be filled.