Assignment 2 : Industry Application

1.0 INTRODUCTION
Knowledge management in an organization must involve the process of
determining, organizing, and retaining information as well as the sharing of
knowledge and experience among staff. An organization needs to be sensitive and
play an important role in ensuring its knowledge management is efficient and
beneficial. This is to ensure that selected and important knowledge to the organization
can be obtained, stored and used in the future. It is important in ensuring that the
internal knowledge of the organization, can be identified and processed and stored for
future needs and use. If action is not taken, it is likely that existing intellectual
knowledge cannot be utilized for future needs. This knowledge management aims to
increase the efficiency of the organization. The information obtained needs to be
shared in a form that is easily disseminated to maximize the effectiveness of the
organization’s collective knowledge sharing.
Knowledge management requires trained and skilled staff to identify the
information and knowledge needed and make an impact on an organization. It needs
to be analyzed, compiled and audited for the purpose of dissemination and
effectiveness of knowledge as a whole in an organization. The need for knowledge
requires detailed study to ensure that the impact obtained is commensurate with the
objectives and targets. There are three main areas of knowledge management namely,
knowledge gathering based on organizational needs, storing knowledge subject to
appropriate technology, as well as knowledge and knowledge sharing. Finding and
accessing knowledge quickly and at your fingertips is a major focus today. Good and
efficient knowledge management can help the organization achieve the set objectives.
The importance of knowledge management in an organization also aims to increase
efficiency and help organizations make accurate decisions. It can smooth the course
of the task and improve the level of service quality. In addition, staff can access
expertise and knowledge information in a simple and fast form.
Efficient knowledge management can also assist organizations in increasing
innovation. The progress of an organization requires competitive, fast, and
competitive elements. The benefits that can be derived from knowledge management
are:
 Competence in implementing decisions and actions
 Speed in decision making
 Enhance cooperation among staff
 Build knowledge in the organization
 The learning and training process can be improved
 Increased enjoyment of work
 Increased productivity
Business-level strategy details the actions managers take in their quest for
competitive advantage when competing in a single product market. It may involve a
single product or a group of very similar products that use the same channel.
Corporate-level strategies address the entire strategic scope of the enterprise.
This is the "big picture" view of the organization and includes deciding in which
product or service markets to compete and in which geographic regions to operate.
For multi-business firms, the resource allocation process—how cash, staffing,
equipment and other resources are distributed—is typically established at the
corporate level. In addition, because market definition is the domain of corporate-
level strategists, the responsibility for diversification, or the addition of new products
or services to the existing product/service line-up, also falls within the realm of
corporate-level strategy.
Business-level strategies represent plans or methods companies use to conduct
various functions in their business operations. Larger companies often use more
business strategies since they often have several departments with different business
functions. Small businesses may adapt these strategies to their operations and assign
them to different employees. Companies often use business-level strategies to provide
guidelines for owners, managers and employees to follow when working in the
business.
Leaders can be defined as a power that can influence others that is a power
that can connect leaders (leaders) and followers (employees) to encourage employees
to use energy in an organized manner to achieve a goal. Leaders appear when there is
a group of people. In a human group, a chairman or leader is needed so that all the
plans and actions of each member of the group can run smoothly. Leaders can be said
to be the unifier of group desires. Therefore, no group can survive as a society without
a leader. Even in the development of society’s life today we cannot choose to live
without leaders, we need leaders at all stages of life. This is because leaders are
markers or complements on organizational design. Without leaders also the
organizational chart will not be perfect and the organization will not last long (Robiah
K. Hamzah 2001: 18).

2.0 ORGANIZATION BACKGROUND

The Belmont Marco Polo Hotel is ideally located at the junction of Jalan
Clinic and Jalan Abaca and is within walking distance to shopping and business
district. Dubbed as the fastest developing state, the Belmont Marco Polo Hotel invites
you to explore the splendors and attractions of Tawau in Sabah, in the east of
Peninsular Malaysia.
The Belmont Marco Polo Hotel is a luxury hotel offers first class facilities and
wide choice of dining and entertainment as well as spacious guestrooms. They always
used Promotion Strategy to expand their business.
Promotion is the method they use to spread the word about their product or
service to customers, stakeholders and the broader public. Once they’ve identified
their target market, they’ll have a good idea of the best way to reach them, but most
businesses use a mix of advertising, personal selling, referrals, sales promotion and
public relations to promote their products or services.

3.0 LEADERSHIP STYLE OF MANAGEMENT

In achieving the goals of an organization, leaders need to be proactive through
aspects of the effectiveness of their leadership style towards employees. A leader is
not necessarily just a Director or someone who holds the highest position in the
organization. But those who are able to influence the organization towards the
achievement of goals can also be classified as leaders based on the ability to lead
using wisdom, skills, experience, level of seniority and so on.
The leadership style in Fiedler’s study is a personal relationship when one
directs, coordinates and supervises others in the execution of joint tasks. Leaders
manage the group in one way telling people what to do and how to do it or share
leadership responsibilities with group members and involve them in task execution
planning. Fiedler does not deny that there are various styles between these two
leadership styles but the bottom line is that the work of motivating and coordinating
group members is done with these two leadership styles.
Leadership style refers to the characteristic behavior of a leader when
directing, motivating, guiding, and managing a group of people. Great leaders can
inspire political movements and social change as well as motivate others to do, create,
and innovate. As you begin to consider some of the people you consider to be great
leaders, you can immediately see that there are often big differences in the way each
person leads. Researchers have developed a variety of theories and frameworks that
allow us to better identify and understand different leadership styles.
Leadership in general is a very broad field that covers almost all aspects of
human life. This is because man, in all aspects of his life does not miss out on either
being a leader or someone being led. Razaleigh (2010: 57) asserts that the
responsibility of leading and managing a group of individuals or a society to achieve
an objective or goal rests on the shoulders of the leader. He added, the success and
progress of a nation depends strongly on the leadership style of their leaders and is
closely related to the awareness of fulfilling responsibilities by leaders.
Leadership style refers to the characteristic behavior of a leader when
directing, motivating, guiding, and managing a group of people. Great leaders can
inspire political movements and social change. They can also motivate others to do,
create, and innovate. The leadership style practiced in this organization is in
accordance with Lewin's Leadership Style which is more focused on democratic
management.
In 1939, a group of researchers led by psychologist Kurt Lewin set out to
identify different leadership styles. Although further research has identified more
different types of leadership, this initial study was very influential and formed three
major leadership styles that have provided a stepping stone for a clearer theory of
leadership.
Lewin’s study found that party leadership, also known as democratic
leadership, is usually the most effective leadership style. Democratic leaders provide
guidance to group members, but they also participate in the group and allow input
from other group members.
Party leaders encourage group members to participate but maintain the final
word in the decision-making process. Group members feel involved in the process
and more motivated and creative. Democratic leaders tend to make followers feel like
they are an important part of the team, which helps commitment drive group goals.
The management of an organization will be successful when its management
system can carry out tasks efficiently and effectively to ensure a positive workforce,
competitive and have the expertise and determination in performing the tasks that
have been allocated. In addition, teamwork, top management leadership, training and
learning are also important assets in the progress of an organization.
What is shown in the leadership style for leaders in this organization focuses
more on the democratic leadership style which states that:
 Democratic leaders offer guidance to group members, but they also participate
and receive input from other group members.
 Members of these groups are less productive than members of authoritarian
groups, but their contributions are of a higher quality.
 Encourage group members to participate but retain the final say in the decision-
making process.
 Group members feel involved in the process, more motivated and creative.
 Democratic leaders tend to make followers feel important to the team, which
helps foster commitment to group goals.

4.0 COMMUNICATION CHANNEL

Communication channels are methods by which people in an organization
communicate. Thought should be given to what channels are used to complete various
tasks, as using channels that are not appropriate for the task or interaction can lead to
negative consequences. Complex messages require richer communication channels
that facilitate interaction to ensure clarity.

4.1 Face-to-Face or Personal Communication

Face-to-face or personal communication is one of the richest
communication channels that can be used in an organization. The physical
presence, tone of voice and facial expressions of the speaker help the recipient
of the message interpret the message as intended by the speaker. This is the
best channel to use for complex or emotional messages, as it allows interaction
between speaker and receiver to clarify ambiguity. A speaker can assess
whether the audience has received his message as intended and ask or answer
follow-up questions.

4.2 Broadcast Media Communications

TVs, radios and loud speakers all belong to the broadcast media
communication channels. This type of media should be used when dealing
with large audiences. Businesses that want to tell customers about new
products can advertise or do promotions using broadcast channels. Similarly, a
CEO can do a global company address by broadcasting a television broadcast
across a global website. If a message intended for a mass audience can be
enhanced by being delivered in a visual or auditory format, broadcast channels
should be used.

4.3 Mobile Communication Channels

Mobile communication channels should be used when personal or
more complex messages need to be conveyed to individuals or small groups.
Mobile channels enable interactive exchanges and provide additional benefits
for recipients to interpret the speaker’s tone along with the message. Some in
the organization may choose to use this channel over face-to-face channels to
save the time and effort required to coordinate face-to-face meetings.

4.4 Electronic Communication Channels

Electronic communication channels include email, Internet, intranet
and social media platforms. These channels can be used for one -on -one,
group or mass communication. This is a less personal but more efficient
method of communication. When using this channel, care must be taken to
order clearly and to avoid the use of satire and satire unless the message
specifically requires it.
 4.5 Written Communication Methods
Written communication should be used when messages that do not
require interaction need to be conveyed to employees or groups. Policies,
letters, memos, manuals, notifications and announcements are all messages
that work well for this channel. Recipients can follow up via electronic
channels or in person if questions arise about the written message.

4.6 Advertising
Advertising is a form of communication designed to persuade potential
customers to choose your product or service over that of a competitor.
Successful advertising involves making your products or services positively
known by that section of the public most likely to purchase them. It should be
a planned, consistent activity that keeps the name of your business and the
benefits of your products or services uppermost in the mind of the consumer.
The objective of advertising is to increase your profit by increasing
your sales. Advertising aims to:
 Make your business and product name familiar to the public
 Create goodwill and build a favourable image
 Educate and inform the public
 Offer specific products or services
 Attract customers to find out more about your product or service

5.0 CONCLUSION
The effectiveness of an organization can be measured through profitability and
productivity as well as satisfaction among employees. Yet these two factors are
opposites. Productivity can be achieved without job satisfaction and often job
satisfaction is achieved without high productivity. Therefore there are individuals who
advocate that effectiveness is measured by the ability of an organization to obtain and
use resources efficiently to achieve organizational goals. In conclusion, an
organization is said to be effective when its employees do the job well (doing the right
thing right) and do the right thing (doing thing right). Both of these attitudes and
practices require strategic thinking and training appropriate to the type of work to be
done. If these two factors are given priority, an organization will succeed.
Productive and successful organizations know how to balance physical and
human needs. But in his operations he focuses on the human aspect consciously and
systematically by the leaders of the organization. Organizations also need to be
sensitive to the high standards that can be achieved, not just bragging about empty
slogans. Successful organizations also have members who are committed to their
respective roles and duties based on mutual trust between management and employees
without any motive to cheat (from management) or sabotage (from employees), this
commitment is based on honesty. and the sincerity that should be initiated by a leader
who always gives guidance to his employees. A productive and successful
organization is not tied to a particular model or structure but is tied to the standards,
organizational ethos and welfare of its employees.
Every organization needs a leader. Without leaders an organization cannot
function properly. This is because the ups and downs of an organization depend on
the leader. A leader is said to be successful if he succeeds in applying the right
leadership in his organization. The success of an organization depends on the support
and admiration of all members. To be an authoritative leader, one not only needs to
have knowledge and experience, but also needs to work to build inner power more
than physical strength. The power of force meant is the power to control, influence,
persuade, the power to coerce, to confirm and the power to make reference.

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