Heavenly Chocolates

Website Transactions

Managerial Report

SUBMISSION DETAILS

SUBMITTED TO:Prof. VINU C.T.

SUBMITTED BY:GROUP-8
DATE:11-DEC-2021

GROUP MEMBERS:
Joyabrata Burman
Balu Bandi
Nitin Shankar
Madhukiran Shetty
Basaveswarlu Boyapati
 Heavenly Chocolates – Managerial Report

Table of Contents
MANAGERIAL REPORT ON TRANSACTION STATISTICS OF USERS FOR HEAVENLY
CHOCOLATES WEBSITE 2

1. ANALYSIS OF PARAMETERS – TIME SPENT, PAGES VIEWED, AVERAGE SPENDING 3

2. ANALYSIS OF FINANCIAL TRANSACTIONS AND WEEKLY BUSINESS 4
3. ANALYSIS OF TRANSACTIONS BASED ON BROWSER USED 5
4. ANALYSIS OF SPENDING BASED ON TIME SPENT ON WEBSITE 6
5. ANALYSIS OF SPENDING BASED ON WEB PAGE VISITS 7
6. ANALYSIS OF WEB PAGE HITS BASED ON TIME SPENT BY USER 8

APPENDIX 9

1. DETAILS OF GROUP MEMBERS 9

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 Heavenly Chocolates – Managerial Report

Managerial Report on transaction statistics of

users for Heavenly Chocolates Website
The report is designed to provide an overview of online shopper’s transaction
statistics on the Website of Heavenly Chocolates. Descriptive statistical analysis has
been done to analyze the patterns of website usage.

Key elements of the report include:

1. Analysis of parameters – Time Spent, Pages Viewed, Average spending

2. Analysis of financial transactions and weekly business
3. Analysis of transactions based on BROWSER used
4. Analysis of spending based on time spent on website
5. Analysis of spending based on web page visits
6. Analysis of web page hits based on time spent by user

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 Heavenly Chocolates – Managerial Report

1. Analysis of parameters – Time Spent, Pages Viewed, Average

Spending

Transactions Measures
Sample size used in analysis 50
Average time spent on website/user 12.81 mins
Average pages browsed/user 4.82
Average amount spent/user $68.12
Total time spent by 50 online users on the website 640 mins
Total revenue collected by heavenly Chocolates through website for 50 Customers $3406

 46% users, browsed the site for 9 to

14 mins
 Average browsing time has been
Number of Users
12.81 mins

Time (minutes)

 50% of users browsed between 2-3

pages
Number of Users  Average number of pages browsed
is 4.82
 Most of the users hit 4 pages, in
general

Number of Pages

 Maximum users spent between $44

to $84

Amount Spent by
 Mean spending is $68.13
customer  One transaction at $155, was an
outlier

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 Heavenly Chocolates – Managerial Report

2. Analysis of financial transactions and weekly business

Transactions Measures
Sample size used in analysis 50
Total Dollars spent $3406.40

Each Per Day Mean Amount Frequency %  Mean Amount spent on Monday
Week Total Spent ($) is higher ($90.38)
Day Spent ($) per Day
 Overall sales and frequency of
Mon 813.38 90.38 9 18% customers are higher on Friday
Tue 414.86 59.27 7 14% ($945.45)
Wed 341.82 56.97 6 12%  On few days like Wednesday,
Thu 294.00 58.80 5 10% Thursday, and Sunday sales
Fri 945.45 85.95 11 22% seems very less. Therefore,
Sat 378.70 54.11 7 14% business should plan for some
Sun 218.15 43.63 5 10% promotional activities for these
days.
Total 3406.40 68.13 50

Per Day Mean Amount & Frequency

1000 12

900
10
800

700
8
600

500 6

400
4
300

200
2
100

0 0
Mon Tues Wed Thur Fri Sat Sun

Per day Total Spent Mean Amount Spent per Day Frequency

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 Heavenly Chocolates – Managerial Report

3. Analysis of transactions based on browser used

Type of Browsers Amount Spent Mean Amount Frequency %

($) ($)
Firefox 1228 77 16 32%
Internet Explorer 1657 61 27 54%
Others 521 74 7 14%
Total 3406 68 50

 Users of Internet Explorer

spent highest on website
 Higher average amount
spent by Firefox users.
 More than 50% of
customers use Internet
Explorer, other browsers are
less than 15%
 As Internet explorer and
Firefox have the maximum
traffic the company can also
look at website
optimizations for these 2
browsers

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 Heavenly Chocolates – Managerial Report

4. Analysis of spending based on time spent on website

The scatter diagram above shows the time spent and amount spent of the 50
respondents. The X axis for the time spent on the website (min), while the Y axis is for
the amount spent in dollar.
The correlation coefficient would be =0.580047616 or =0.58.
It implies that there is a positive connection between the time spent on the website
and the amount spent. Thus, the data illustrates that the more time a customer
spends on the website, the more money they would pay.

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 Heavenly Chocolates – Managerial Report

5. Analysis of spending based on web page visits

The scatter diagram above shows the amount spent in Dollars based on web pages
viewed by 50 Respondents. The X axis being No. of Pages Visited, and Y is for the
amount spent in Dollars.
The Correlation Coefficient is 0.72
This indicates a very strong positive correlation between the amount spent and the
number of pages viewed. With this we can conclude that more money is spent by
customers who view more web pages.

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 Heavenly Chocolates – Managerial Report

6. Analysis of web page hits based on time spent by user

Relationship of Time Spent and Pages viewed

35.0

30.0
Time spent by online user

25.0

20.0
Time (min)
Linear (Time (min))
15.0

10.0

5.0

0.0
1 2 3 4 5 6 7 8 9 10 11

Number of pages viewed

In the above diagram, X-axis represents the Number of pages viewed, while Y-axis
represents the time spent by customers on the website of Heavenly Chocolates
Correlation Coefficient between Time spent to Number of Pages Viewed = 0.59
This indicates that a positive linear relationship exists between the two parameters
under analysis which are, Number of Pages viewed, and the Time spent by user on
the website.
It can be concluded that, usually users who spent more time on the website browsed
through more pages. However, since the relationship is moderately strong hence, it
does not hold good for all the cases.
To have a positive impact on the business, it is proposed to invest in upgrading the
content of website to ensure the engagement level of online customers are enhanced
and they spend more time on the website.

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 Heavenly Chocolates – Managerial Report

Appendix
1. Details of Group Members

Name Registration ID IIM Email ID

Joyabrata Bruman OP-777419 joyburman.pgcscm02@iimtrichy.ac.in
Balu Bandi OP-757938 balubandi.pgcscm02@iimtrichy.ac.in
Nitin Shankar OP-761552 nitinshankar.pgcscm02@iimtrichy.ac.in
Madhukiran Shetty OP-731724 madhukiranshetty.pgcscm02@iimtrichy.ac.in
Basaveswarlu Boyapati OP-757327 basaveswarlu.pgcscm02@iimtrichy.ac.in

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