ANALYSIS OF HEAVENLY’S CHOCOLATE DATA OF 50 CUSTOMERS

Introduction

Data given to us consist of heavenly’s chocolate’s website visits and the purchases from the website
by 50 customers. The data also includes which browser customer used to open the website for
buying the products. The data also comprises of the weekday at which the user opened the website
and the amount of time user spent on the website.

Inferences drawn from the data

From the data of heavenly chocolate, the following inferences can be drawn.

1. The average, max, min amount of time spent by 50 users at website.

2. Average, max, min earnings of the company from 50 customers through website.
3. Relationship between total amount of times the page visited and earnings.
4. Relationship between which browser is used most by the 50 customers and earnings.
5. Earnings week wise and which day of the week has the max earning.
6. The average, min, max amount of times page viewed by the 50 customers.
7. Relationship between time and amount spent by the 50 customers.

Description of inferences

 The average, max and minimum amount of time spent by the customers are as follow :-

On an average customer spends 12.81 minutes into the website of the heavenly’s chocolate
and the minimum and max amount spent by the customer is 4.3 and 32.9 respectively.

From the above data it can be inferred that heavenly’s chocolate’s customer engagement
could be done better with the website the difference in the minimum and max value of time
spent should be reduced for better customer engagement.

Below represented a graphically the amount of time spent by a customer on the website.
From the graph it is evident that most amount of people have spent 10 to 14.9 min on the
website.

Time spent by customers on website

25

20
No. of customers

15
Frequency
10

0
4.9 9.9 14.5 19.5 24.5 29.5 34.5 39.5 44.5 49.5 More
Times spent(in min)
  The average, max and minimum earnings by the company are as follows :-
On an average customer spent $62.15 while purchasing and the max and min amount spent
by the customer is $158.51 and $17.84 respectively

In the above table x axis represents the money that have been spent and y axis represents number
of customers who spent that money.

From the above table it can be concluded that the products of heavenly’s chocolate which falls in the
category of $34-$68 are sold frequently. From the above graph the pricing strategy of product could
be devised.

 The relationship could be devised from the total amount of times the page is viewed and the
earnings, which can give us idea about how efficient the website is and how many time
customer generally view the website before purchase.
On an average pages viewed by customer is 5(rounding 4.68) and max pages viewed is 2 and
minimum is 10

No. of times website Sum of Amount Spent

viewed ($)
2 268.07
3 393.29
4 685.94
5 465.44
6 503.51
7 521.7
8 134.4
9 120.25
10 313.81
Grand Total 3406.41
 Pages viewed vs amount spent
800

700

600

500

400

300

200

100

0
1 2 3 4 5 6 7 8 9 10 11

In the above graph x-axis represents the number of times the customer viewed the website
and on the x axis the earnings are given

From above data it is clear that the max amount of revenue is generated when the customer
views the website 4 times. By this inference we can devise a plan to make website more user
friendly for customer so that the times viewed can be minimise. The another inference
which can be drawn from the data is that customers who views the website frequently
generate less revenue which means the website is not engaging customers to buy products if
they visit it frequently.

 Another relationship which can be devised from the data is the browser used most by
customers and the earnings from the browsers.

Sum of Pages Sum of Amount Spent

Browser Viewed ($)
Firefox 81 1228.21
Internet
Explorer 118 1656.81
Other 42 521.39
Grand Total 241 3406.41

From the above data it is cleared that the most amount of user used internet explorer
browsers to view website and order the products, from the data its is evident that the
website is more compatible and users prefers to open website on the internet explorer
rather than firefox and other browsers.

The data can be used to make website more compatible with firefox and other browser to
increase income from those too.
 Browser income and pages viewed

Other

Internet Explorer

Firefox

0 200 400 600 800 1000 1200 1400 1600 1800

Sum of Amount Spent ($) Sum of Pages Viewed

 We can also learn from the data that which day of the week has the maximum earnings and
mean earning of every day of the week and average earning of the company through out the
week. On which day the customer spends maximum time on the website.

Sum of Amount Spent

Weekdays Sum of Time (min) ($)
Sun 57.2 218.15
Mon 137.9 813.38
Tue 88.6 414.86
Wed 74.6 341.82
Thu 54.3 294.03
Fri 135.5 945.43
Sat 92.4 378.74
Grand
Total 640.5 3406.41

From the above data we can see that maximum amount of time spent by the customers is
on Monday and Friday, mirror to that the earnings are maximum on Mondays and Fridays,
this data can help us understand that majority of people are ordering on weekdays which
can help us to understand the target customers for the product.

weekday wise amount spent

1000
800
600
400
200
0
Sun Mon Tue Wed Thu Fri Sat

Sum of Time (min) Sum of Amount Spent ($)

CONCLUSION
From the given data the average spent of customer is drawn and represented graphically
week wise. Which browser is generating max income has also been shown and the trends of
income by browser has shown graphically. Graphical representation of time spent and pages
viewed and the amount spent on each view has been shown and inferences has been drawn
from them. Every inference which is drawn is from the data given only.

Submitted by
Darshit Sharma
22BSPHH01C0322