Sri Lala

Nim:06120200075

Class:B2

Starting a business requires courage, determination, and good management and business strategy.
However, if you have done all that, it is not a guarantee that you will avoid business risks. In the
development and journey of business, you will definitely face obstacles and difficulties, both small and
big obstacles. These constraints are commonly known as business risks. In addition to getting profits in
business, owning a business means being ready to accept business risks.

Here are some of the risks in the soy milk business, including:

1. Raw materials are not durable

The raw material for soy milk is soybeans. when these soybeans have been processed into soy milk,
the durability of this raw material is not durable, if left in an open room the longest only lasts 5-10
hours.

2. More and more competitors

when the product is widely known and enjoyed by the public, it is possible that many competitors will
appear with the same product. If this is not anticipated, it will become a very serious problem and if not
handled properly it will become a big problem in business continuity.

3.It is difficult to increase the price of the product

When the price of all raw materials starts to rise, the biggest difficulty is raising the selling price. It has
become a consumer habit if the selling price is raised it will be a problem for the seller.

4.Unstable Consumers

Unstable consumer conditions in purchasing will affect the volume of sales per day. This consumer
instability is influenced by many things, including the weather and the age of consumers who are
affected by the variety of flavors served.

5.Difficult Milk Making Process

In the process of producing soy milk, it is not uncommon for the milk produced to be good, depending
on how it is processed, if it is processed and cooked properly, the results of soy milk are also good and
not broken.

In addition to the many obstacles in selling soy milk above, there are also shortcomings in sales such as:
 -- Causes allergies for those who are allergic to foods made from soy. In a report published by
Alternative Therapies in Health and Medicine, it is also mentioned that this type of milk can reduce male
fertility.

Behind the obstacles and shortcomings in selling soy milk, we must still have a strategy to develop
our business.

Here are some surefire strategies you can do if you want to get into the soy milk business:

1.Maintaining Quality

We are all consumers, of course the thing that is most prioritized by consumers is good product
quality, especially in food and beverages. So, the maintained quality of the soy milk products that you
make is very important to build consumer confidence in the soy milk products they consume.

2.Create Product Innovation

In addition to maintaining product quality, the next way to develop the soy milk business is to make
soy milk product innovations, for example by making various flavor variants, you can also choose natural
ingredients to make variations in the taste of your product such as ginger, chocolate, mocca, or pandan
so that consumers has many alternative choices of preferred flavors, so that it becomes a solution for
consumers who are bored with the usual taste of soy milk.

3.The Right Marketing Strategy

You don't need to be ashamed or proud to go directly to consumers or maybe you can leave it at the
stalls around your house, school canteen or market. If you want to sell it directly to consumers, this will
be more profitable, because in addition to saving time, the profit you get is also intact because it is not
cut off like if you put it in a shop.

The above are some strategies in developing the soy milk business so that the market does not die.