Professional Documents
Culture Documents
I. Introduction
The rapid and rapid growth of the financial industry is both a challenge and a threat in order
to win competition and get the satisfaction of its customers. Customer satisfaction is an absolute
thing that should be given to the customer, because customers who are satisfied with the company
will not hesitate to be the spreader of good news that always spreads the good of the company.
They choose high credibility because they are not paid by anyone to recommend such banking
products or brands.
To make transactions in bca, customers can feel how the infrastructure is inside KCP
Pademangan. Customers will be happy when the bank complies with customer
expectations, such as cold air conditioning, comfortable seating to wait in line, and feel
safe and comfortable in making transactions. Customers will also be satisfied when the
waiting time for the queue is not long. Customers will be given food in the form of free
snacks and drinks while waiting in line, to clean their hands after transacting, bca bank also
provides hand sanitizer so that the customer's hands become clean again. For customers
who want to go to the toilet, bca provides a free toilet that is comfortable and clean so that
the customer does not feel pain when in the toilet.
With the rapid development of the times, it is also needed a technology. Technology is
a variety of needs and facilities in the form of various kinds of equipment or systems that
serve to provide comfort and convenience for ( pelayananpublik.id.)
Bank BCA is currently making innovations in the field of technology including cs digital,
star teller, and e-service. Cs digital is a machine where the machine is used to change the
savings book and also to replace the card by itself without having to go to customer
service. Meanwhile, star teller is a machine that when the customer wants to make a cash
deposit transaction the money is directly input into a machine without having to be
calculated manually by the teller. And the latter is an e-service machine used to print and
replace books without the help of a teller or cso
So in the future bca bank in serving customers will use the machine. Meanwhile,
employees who work only to control tools and machines to work properly
In creating customer satisfaction when transacting at the bank, bca bank always
improves its service to customers. The service at bca bank is very important to increase
satisfaction ranging from security guarding to be friendly and greeting customers who will
enter the bank. Then the security also asks for the need and gives the queue number to the
customer. After that give instructions and directions well to the customer. When the
customer wants to do a transaction it will be served by the teller. Teller at bca bank always
give a smile and greetings when contacting customers. And have good appearance and
communication to create satisfaction. If the customer complains then it will be directed to
the customer service. Customer service will perform the service with a quick response to
complaints given by the customer as well as provide a responsible appointment.
The three considerations above play an important role in influencing satisfaction to
customers. So the banking authorities have to pay attention to that for the life of the
company. Based on this background, the authors are interested in conducting research on
the influence of facilities, services and technology on customer satisfaction in transactions
in banks.
The first research from Seanewati Oetama and Desy Herlina Sari (2017) from the journal
Applied Management and Business. This research aims to find out the positive effect of facilities
and quality of service on customer satisfaction on PT Bank Mandiri (Persero) in sampit. The
variables in this study are facilities (X1) and quality of service (X2) and customer satisfaction (Y).
The study used a population of 75 respondents. The sampling technique in this study is a random
sampling sample method. The data analysis in this study used multiple linear regression analysis
with spss program version 20.0 for windows. Based on the results of the analysis can be drawn the
conclusion that facility variables (X1) have a significant and positive influence on customer
satisfaction (Y) on PT Bank Mandiri in Sampit. The test results on service quality variables (X2)
show that the quality of service has a significant and positive influence on customer satisfaction
(Y) in PT Bank Mandiri di Sampit.
The second study from Dirwan (2018) from Akmen Jurnal Ilmiah. This research aims to find
out the effect of the convenience of services and the use of BNI Taplus ATM facilities on customer
satisfaction in KCU Makasar. The variables in this study are service satisfaction (X1), facility
usage (X2) and customer satisfaction (Y). The population in this study was 80 people who were
customers in the main branch office of makasar. The data collection methods in this study use
primary data. The study used multiple linear validity, reability and regression tests. The results
showed that the service comfort variable (X1) had a significant and positive influence on customer
satisfaction (Y) in KCU Makasar. Test results on facility usage variables (X2) show that the use of
facilities has a significant and positive influence on customer satisfaction (Y) in KCU Makasar.
The third study from Wirdayani Wahab (2017) from the Journal of Islamic Economic
Studies. This research aims to find out the effect of the quality of service, the guarantee of facilities
and the use of technology provided by the Islamic banking industry in Pekanbaru city on customer
satisfaction. The variables in this study are the quality of service (X1), the guarantee of facilities
(X2) and the use of technology (X3) to customer satisfaction (Y). Sampling technique using
convenience sampling with 200 respondents. The method of data collection in this study uses
primary data by interview or questionnaire and secondary by taking from the literature according to
the research to be done, the object of the research is sharia banking customers who are in
pekanbaru city. The data analysis method used linear regression is multiple. The results showed
that service quality variables (X1) had a positive and significant influence on customer satisfaction
(Y) The third study from Wirdayani Wahab (2017) from the Journal of Islamic Economic Studies.
This research aims to find out the effect of the quality of service, the guarantee of facilities and the
use of technology provided by the Islamic banking industry in Pekanbaru city on customer
satisfaction. The variables in this study are the quality of service (X1), the guarantee of facilities
(X2) and the use of technology (X3) to customer satisfaction (Y). Sampling technique using
convenience sampling with 200 respondents. The method of data collection in this study uses
primary data by interview or questionnaire and secondary by taking from the literature according to
the research to be done, the object of the research is sharia banking customers who are in
pekanbaru city. The data analysis method used linear regression is multiple. The results showed
that service quality variables (X1) had a positive and significant influence on customer satisfaction
(Y) sharia banking in pekanbaru city. Test results on facility guarantee variable (X2) have a
significant and positive effect on customer satisfaction (Y) sharia banking in pekanbaru city. Test
results on variable use technology (X3) have a significant influence on customer satisfaction (Y)
sharia banking in pekanbaru city. Simultaneous test results that variable service quality, facility
guarantee and use of technology have a significant and simultaneous effect on the satisfaction of
sharia banking customers in pekanbaru city.
The fourth study from Sri Imelda and Hikmayanti Huwaida (2019) from the journal
Technical and Commercial Information. This research aims to find out the level of quality of
services, facilities and technology m-banking affects customer satisfaction at Bank BRI KCP Kayu
Tangi Banjarmasin. The variables in this study are service quality (X1), facilities (X2) and M-
Banking technology (X3) and customer satisfaction (Y). The population in this study was 100
people. The sample is determined by the slovin formula. Data collection techniques use
questionnaires, interviews, observations and documentation. This research uses quantative
methods, with the population being customers of Bank Rakyat Indonesia auxiliary branch office in
Kayu Tangi Banjarmasin. The results showed that service quality variables (X1) had an
insignificant influence on customer satisfaction (Y) at Bank BRI KCP Kayu Tangi Banjarmasin.
Test results on facility variables (X2). has a significant and positive influence on customer
satisfaction (Y) at Bank BRI KCP Kayu Tangi Banjarmasin. Test results on variable m-banking
technology (X3) have a significant and positive influence on customer satisfaction (Y) at Bank BRI
KCP Kayu Tangi Banjarmasin. Simultaneous test results can be concluded that the influence of the
quality of m-banking services, facilities and technology has a positive and simultaneous effect on
customer satisfaction at Bank BRI KCP Kayu Tangi Banjarmasin.
The fifth study from Wiyanto (2016) from the journal Muqtasid. This research aims to test
the quality of service in which there are service variables, facilities and guarantees to customer
satisfaction in sharia bank independent salatiga branch. The variables in this study are service (X1),
facility (X2), guarantee (X3) and customer satisfaction (Y). The population in this study was iain
students of the Faculty of Economics and Business of Islam which numbered 762 people. As many
as 150 samples used the slovin formula to determine the size of the sample. The sampling method
used is a purposive sampling method with the criteria of respondents is iain students. This research
uses data collection methods with primary data and secondary data. The data analysis method used
linear regression is multiple. Results show that the service variable (X1). has a significant and
partial influence on customer satisfaction (Y) in sharia bank mandiri salatiga branch. The results of
facility variable testing (X2) have a significant and partial effect on customer satisfaction (Y) in
sharia bank independent salatiga branch. The results show that the guarantee variable (X3) has a
significant and partial influence on customer satisfaction (Y) in sharia bank mandiri salatiga
branch. .
The sixth study from Uma Maheswari and Sundaram (2017) from the International Journal
of Applied Business and Economic Research. This research aims to determine the effect of quality
elements of services such as convenience, technology, facilities and social factors on customer
satisfaction in public and private sector banks in India. The variables in this study are convenience
(X1), technology (X2), facilities (X3), social factors (X4) and customer satisfaction (Y). The
population in this study was 250 people who used banking services. The method of collecting data
by random sampling where visitors after making transactions in the bank. The result of the study is
that service convenience variables (X1) have a positive influence on bank customer satisfaction (Y)
in India. The results of the technology variable test (X2) have a positive effect on the customer
satisfaction (Y) of banks in India. The results of facility variable testing (X3) have a positive effect
on customer satisfaction (Y) of banks in India. The results of social factor variable testing (X4)
have a positive influence on customer satisfaction (Y) of banks in india.
The seventh study from Vetrivel et al., (2020) of the Journal Critical Review. This research
aims to find out how the quality of internet services affects customer satisfaction influenced by
several other variables in India. The population in this study was 250 customers. The study used a
kuesinoner method to collect data from bank customers. The questionnaire is divided into the first 3
sections consisting of demographics of bank customers and the second or third part related to the
quality of service. The variables in this study are service (X1), security facility (X2), M-Banking
technology (X3) and customer satisfaction (Y). Analyze the data used in multiple linear
regressions. The results of the study found that service variables (X1) have a significant and
positive influence on customer satisfaction (Y). The results of variable testing of security facilities
(X2) do not have a significant effect on customer satisfaction (Y). The results of the m-banking
technology variable test (X3) have a significant and positive effect on customer satisfaction (Y).
Eighth study from Nushrat Nahida Afroz (2018) from journal management studies and
economic system. This research aims to determine the influence of quality of services, facilities and
technology on customer satisfaction from both public and private banks in Tangail city. The
variables in this study are service quality (X1), facilities (X2), technology (X3) and customer
satisfaction (Y). The population in this study was 200 respondents. The sampling technique used is
next to convience. The method used in this study is by way of questionnaire with a random sample
of customers in tangail city. Analyze the data used in multiple linear regressions. The result of the
study is that service quality variables (X1) do not affect customer satisfaction (Y) in tangail city.
The results of facility variable testing (X2) have a significant and positive effect on customer
satisfaction (Y) in tangail city. Technology variable testing (X3) has a significant and positive
influence on customer satisfaction (Y) in tangail city
Marketing is a process by which companies create value for customers and build strong
relationships with customers, with the aim of capturing the value of customers in return (kottler and
Armstrong, 2014:27).
meanwhile, according to Sudaryono (2016:41) marketing is a management process that seeks to
maximise returns for shareholders by establishing relationships with valued customers and creating
a competitive advantage.
Marketing services are any action offered by one party to the other party that is in principle
intangible and does not cause any transfer of ownership (Lupiyoadi, 2013:6)
Meanwhile, according to Daryanto (2011:236) said that regarding the promises made to
customers and should be maintained. The strategic framework is known as a service triangle that
strengthens the importance of corporate people in making their promises and succeeding in
building customer relationships.
2.3 Facilities
According to Tjiptono (2014:317) the facility is a physical resource that must exist before a
service is offered to consumers. Facilities are important in service business activities, therefore the
facility must be in good condition because it relates to consumers directly. Presepsi obtained from
customer interaction with service facilities affects the quality of the service in the eyes of
consumers.
Kotller and Keller (2014:58) say that facilities are all physical equipment provided by the
seller of services to support consumer convenience.
2.4 Service
The service can be viewed as a system consisting of two main components, namely
service operations that are often unknown to back office or back stage customers and
service delivery that is usually seen or often known by customers or commonly called front
office or front stage (Tjiptono, 2016:4)
2.5 Technology
The indicators contained in the use of technology according to Feriyanto and Triana
(2015:39) as follows:
1. Social Factors
The social factor is defined as the degree to which an individual assumes that
another person convinces himself that he or she should use information
technology.
2. Feel
Feelings are defined by how individuals feel, whether stinging or unpleasant in
conducting activities using technology Kesesuaian Tugas
Kesesuaian tugas dapat diartikan teknologi informasi lebih spesifik menunjukan
hubungan pemanfaatan teknologi informasi dengan kebutuhan
3. Long-Term consequences
The long-term consequences are measured by the resulting output whether it has
any future gains Kompleksitas
4. Complexity
Complexity is defined as the level of innovation that has been presepsikan
This research strategy uses survey methods as part of expansive research with
quantitative approaches. Survey research with direct observation and disseminating
questionnaires conducted for the collection of data from samples, so that it finds relative
events and influences between variables.
The target population in this study was active Bca Bank customers who transacted in
pademangan kcp. Based on internal data of BCA KCP Pademangan in 2020, the population in this
study is not known for certain.
According to Hair (2012:76) that if the sample size is too large then the method is so sensitive
that it is difficult to get definite sizes. So it is recommended that the minimum sample size is 5
multiplied by the number of indicators available. So in this drinking calculation is 5 X 30 = 150
minimum sample research. The study used a sample count of 154 which had to pass the minimum
limit of the hair formula
Data is all information that respondents make, as well as those derived from documents, either
in the form of statistics or in other forms for research purposes. Data is obtained with the value of
one or more variables in the sempel or population. Based on the purpose of the study, this study
uses quantitative data because researchers want to analyze customer satisfaction factors.
Quantitative data is data that can be measured on a numeric scale or a number. And in this study
used quantitative data. Procedures for collecting questionnaire data by distributing questionnaires
directly to BCA KCP Pademangan Bank customers. The researcher brings directly to the customer
who is doing the transaction at Bank BCA KCP Pademangan, then the researcher asks permission
to spread the questionnaire to the customer. After that the customer fills out a questionnaire which
has been provided by the researcher. This research takes 2 months between June and July 2020.
IV. Research Result and Discusion
4.1 Uji Validitas
Based on data processing, obtained for the facility variable result (X1) of the
statement, it has a rhitung value greater than 0.30 (Sugiyono, 2012:120). Then it can be
said that this research for facility variables can be said to be valid and can be used as
information on the results of research
Based on the processing of the data, the result for the service variable (X2) of the statement,
has a rhitung value greater than 0.30 (Sugiyono, 2012:120). Then it can be said that this research
data is valid and can be used as information on the results of research
Based on the processing of data, obtained results for the technology variable (X3) of
the statement, has rhitung greater than 0.30 (Sugiyono, 2012:120). Then it can be said that
this research data is valid and can be used as information in research.
Based on the processing of data, obtained results for the variable customer satisfaction (Y) of the
statement, has a rhitung value greater than 0.30 (Sugiyono, 2012:120). So it can be said that this
research data is valid and can be used as information
4.2 Uji Reabilitas
After the validity test is done, then for the next valid statement is carried out a rehab test. The
realization test is done with the cronbach alpha method. Based on data processing, the results of the
facility realization test, service, technology and customer satisfaction, as follows:
Reliability test results for facility variables (X1), service (X2), technology (X3) and customer
satisfaction (Y) showed a value of RB> 0.60 (Sugiyono, 2012:122). So that variable instrument
facilities (X1), service (X2), technology (X3) and customer satisfaction (Y) are declared reliabel.
Df 0 150
Df 150 0
Based on the results of table 6 obtained a partial correlation coefficient between X1 and Y of –
0.002. Thus the coefficient value of facility determination to customer satisfaction can be
calculated as follows:
KD 1.23 = ry1.232 x 100 %
= - 0,0022 x 100 %
= 0,0004 %
The coefficient value of facility determination to customer satisfaction is 0.0004%. It
can be concluded that the effect of the facility on customer satisfaction of 0.0004% the
remaining 99.9996 % is influenced by other variables
Df 0 150
Df 150 0
Based on table 7 obtained a partial correlation coefficient between X2 and Y of 0.335. Thus the
value of the coefficient of determining the Service to Customer Satisfaction can be calculated as
follows:
KD2.13 = ry2.132 x 100%
= 0,3352 x 100%
= 11,89%
The coefficient of determining service to customer satisfaction is 11.89%. It can be concluded that
the effect of the Service on Customer Satisfaction is 11.89%, the remaining 88.11% is influenced
by other variables.
Kepuasan
Tekonologi Nasabah
Control Variables (X3) (Y)
Df 0 150
Df 150 0
Based on table 4.12 results. partial correlation coefficient between X3 and Y of 0.432. Thus the
value of technology determination coefficient to Customer Satisfaction can be calculated as
follows:
KD = ry3.122 x 100%
= 0,4322 x 100%
= 18,66%
The value of technology determination coefficient to Customer Satisfaction is 18.66%. This can
be concluded that the effect of Technology on Customer Satisfaction is 18.66%, the remaining
81.34% is influenced by other variables
Berdasarkan hasil tabel 4.13. diperoleh koefisien korelasi berganda antara X1, X2, X3 terhadap
Y sebesar 0,678. Dengan demikian nilai koefisien determinasi X1, X2, X3 terhadap Ydapat dihitung
sebagai berikut :
KD1.2.3. = ry123 x 100%
= 0,678 x 100%
= 67,8%
The coefficient value of determining facilities, services, and technology together on customer
satisfaction is 67.8%. It can be concluded that the effect of facilities, services and technology on
customer satisfaction is 67.8%, the remaining 32.2% is influenced by other variables
V. Result Research and Discusion
5.1 Conculsion
Based on the results of the research outlined in the previous chapter, it can be concluded the
following:
5.2 Sugestion
Based on the results of the study, the researchers recommend the following suggestions:
1. For facility variables, in statement no 4 about "Room facilities in attractive design" got the
lowest score. Therefore, bank BCA KCP Pademangan should improve the comfort of the
room with a design that suits the customer's wishes in waiting for the queue to remain in a
comfortable and safe state
2. For service variables, in statement no. 14 about "Bank BCA KCP Pademangan always
understands the needs of customers" got the lowest score. Therefore, bank BCA KCP
Pademangan should prioritize in the handling of complaints or things that are needed by
customers, because with such services it can create satisfaction in customers and customer
loyalty
3. For technology variables, in statement no 24 about " Technology in the future can replace
the role of humans" got the lowest score. Therefore, bank BCA KCP Pademangan should
continue to employ people to perform services to customers, because technology can not
fully replace, there are customers who still do not understand how to use the technology.
And if this is done then it will lead to much more unemployment
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