Professional Documents
Culture Documents
Fava
Source: Psychotherapy and Psychosomatics , Vol. 79, No. 4 (2010), pp. 203-207
Published by: S. Karger AG
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The recent proposal of controlling conflicts of interest seem to apply to the new policies. There are at least two
in professional medical associations (PMAs) in the Unit- good reasons for avoiding excessive zeal, aside from not
ed States apparently represents a bold shift from current making life more complicated than it already is. The first,
policies [1]. It stems from the recognition of the limita- as Talleyrand feared, is that being overly zealous in advo-
tions of disclosure as the sole method for dealing with the cating a viewpoint might arouse the opposite reaction in
issue. PMAs are now expected to give up all pharmaceu- an audience. Indeed, the first sentence of an editorial in
tical and medical device industry funding of general bud- the Journal of Clinical Hypertension announcing the
gets – except for income from journal advertising and launch of the Association of Clinical Researchers and Ed-
exhibition hall fees – and can accept only truly unre- ucators, which opposes overly stringent rules on conflict
stricted funds for educational and research purposes. of interest, showed just this kind of resistance. It read:
PMA officers (including members of the practice guide- ‘Academic physicians are under attack in the United
line committees) should be completely free from finan- States’ [3]. The second is that excessive zeal may also be a
cial conflicts of interest and PMAs should no longer col- subtle tool for avoiding what would seem to be the mis-
laborate in or profit from industry marketing activities sion and the purpose of an initiative. In The Good Soldier
[1]. Commercial booths are still allowed at scientific Švejk by Jaroslav Hašek, Private Švejk avoids going to war
meetings; however, the proposal states that ‘these booths because he pursues his goal of making it to the front line
should not be in the obligate path to a scientific or educa- with such zeal that he is considered insane.
tional session, and must be clearly delineated so that at- Are the new US rules addressing what matters most?
tendees understand that they are entering a marketing John Abramson’s book Overdosed America [4] illustrates
site, and are free to do so or not to do so as they choose’ how corporate interest has manipulated science, misled
[1, p. 1369]. Similar restrictions are increasingly reported doctors and threatened the health of the community, and
in public and private policies [2]. how medical journals and medical societies had a major
‘Not too much zeal’ warned the 19th century French role in this, to the extent that a former editor defined
diplomat Charles Talleyrand, and his recommendations medical journals as ‘an extension of the marketing arm
References
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