Department of Education

Region V
San Jose Pili National High School
San Jose, Pili, Camarines Sur, Philippines
S/Y 2020-2021

BUSINESS PLAN

P. R Innovated Bicol Artworks (IBA)

Zone 3, San Agustin, Pili, Camarines Sur

+639093327597
pe8949063@gmail.com

Owned By:
Roderick B. Reyes lll.
 EXECUTIVE SUMMARY
P. R Innovated Bicol Artwork (IBA) is owned and managed by Roderick B. Reyes Jr.
who is currently a 1st year student taking up BS Entrepreneurship and has the mind set of
entering the business industry with its right direction towards managing own businesses. It is
strategically located at San Agustin, Pili, Camarines Sur.

Its primary vision is to bring out the best local products in a larger community and
eventually to global market. It also caters the skills of a locally founded Bicolano artist and how
an entrepreneur develops, organize and manage the business venture in a competitive global
marketplace that is constantly evolving. It is specialized in making best own made Bicol
artworks such as paintings, baskets, native chair, wall mosaic, native gown and home décor at
most affordable prizes with its export quality. The currently sold product is the painting which
possesses an attractive image and good standard.

P. R Innovated Bicol Artworks (IBA) is definitely the best alternative place where you
can see and appreciate the beauty of native products.

Exhibition of P. R Innovated Bicol Artworks (IBA) will begin in the local area of Pili
area until it reaches global market. P. R Innovated is starting to establish its name and reputation
in this area, and product introduction should encounter little resistance.

Financial analysis shows that the company will have a positive profit in the first five
years.
A.1: Mission, Vision, Goals and Objectives
Mission

P. R Innovated Bicol Artworks (IBA) is committed to give quality service to its

primary consumers and to up the pride of locally founded Bicolano artist especially by
enhancing the talents and skills of Entrepreneur Students on handling and keeping simple
records of Accounting. Also, to promote Entrepreneur student’s capacity and abilities of
handling small business operation and engage in entrepreneurial practices locally and
internationally.

Vision

P. R Innovated Bicol Artworks (IBA) vision to bring the native products in the
Philippine Industry promoting the Bicol Artworks.

Goals

 Create unique, innovative, entertaining artworks that will differentiate us from the
rest of the competition.
 Control costs at all times, in all areas and implement a conservative approach to
growth policy.
 Sell the products that are of the highest quality, as well as keeping the customers
happy with all of our product categories.
 Provide 100% satisfaction to our customers and maintaining the level of excellent
among other competitors while promoting good values of company culture and
business policy.

Objectives

 To attract a minimum of 5-10 customers per day in the first year of operations.
 To promote local artist as well as their artworks in the field of artistry and global
market.
 To offer our customers excellent innovated artworks, at a reasonable price, and
provide outstanding customers experience.
A.2: Business Model

product
or
services
attractive
fund
innovatio
returns n

business
model
Strategy
strategy
Implementat
ion
formulate

Determined
the SWOT

This section of the executive summary it tells about the model and process of the
business on how to operate smoothly. The business determined the VGMO of the business
company.
A.3: Business And Product Position
P. R Innovated Bicol artwork (IBA) sells the following products to the customers within
the locality.

These P. R Innovation Bicol artworks are available in most affordable prices in its competitive
product. The products and services are within your reach because we offer made to order and
products on time delivery only for customer’s satisfaction.

Our product can be avail in trade fairs, exhibit, direct selling through made to order and
Facebook advertising. Just pin your order and it is more the willing to serve you at its best.
A.4: Wealth Improvement Approaches
The business will make an approaches that they will see once the company was
being identify or determine the SWOT of the business that greatly help to the business.

For now, the P. R innovated will do the approaches that is indeed in the VGMO of the
company. That surely help o the wealth of the company to give a right and exact need of the
consumer and staff or employees of the company

The business will also use fliers to give to the people or person walking.

A.5: Parties Supporting the Business

The business will have a parties that will support to the P. R innovated business.

CONSUMER

This will be the one who will buy or greatly support and give a feedback to
the product and service of the company. The company will give a good quality that can
satisfy the consumer. And to know if the business company should need to improve the
strategy. Just to achieve the VGMO of the business company to the consumer.

SUPPLIERS

This is the parties that will help the business to have a better or right product
and business. They are the suppliers that will give materials to the business to make a
product that the consumer will like.

EMPLOYEES AND STAFF

They are the one who will create a product and offer services to do a
beautiful product and nice that consumer will appreciate or like. This is the parties to help
the business run and operates smoothly and properly.

CREDITORS

They are the one who will give a funds or source of funds to the business to
start and established the business. They are the organization, company or other person or
business that will give a support or anything to the business.
 ENVIRONMENTAL ANALYSIS
These sections present the industry analysis covering the following forces directly
affecting the proposed business: the trends in the industry, the consumers, the competitors,
market forecast, market share, market position, and marketing strategy.

B1: Trend in the Industry

The company will see the flow of the world market, wherein it will give a big help
and basis to the business in trends in the industry. If the world market of the business goes
down the business will make an urgent plan or strategy to be the trends will not affect.

B2: Consumer Analysis

The business has goal to help to the consumer or buyer and to overwhelm and
satisfied the consumer to product or services of the business. This will be the answer or
help to the business if they need to improve or use other tactics or strategy in selling the
products to the market.

B3: Competitor Analysis

The business was critically analysed and identify the sales of the products to the other
competitors. To identify if the business is better or need an improvement in sales production or
in implementing the strategy will use by the business.
Competition is one of the characteristics in marketing that enable the product
development to optimum satisfaction of variety of consumers. When there is competition, the
suppliers are continuously innovating system in terms of product and services for the consumers.
In this context, it is important that we consider the competitors that may affect one’s business
directly or indirectly.

Business Competitor A Competitor B Tatay Phadz IBA

Est. Annual Revenue ₱1,400 ₱2,000 ₱3,400.00
Employees 12 8 1
Price Average High Average
Quality Low Average High
B4: Market Forecast
The market forecast of the company was surely identified and know because of the help
of the world market and the studies that help to the company..

The products of P. R Innovated Bicol Artowrks (IBA) are good for home décor and best
suited occasions. What is best among the products sold is the Filipino concept which is truly
adorable.

The target markets of P. R Innovated Bicol Artworks are those citizens where it is
strategically located specifically government employees such as teachers in schools and other
officials in DepEd. It may also include the students who merely want to discover the quality of
the product and more or less the by passer coming from Manila and other near localities.

B5: Market Share

The market share of the business is to know if the product of the company or
business will be affected once it is already in the market world. The businesses will going to
analyse the variables or effects to their product and services. It is helpful to properly
identify the problem that can be encounter inside the market.

B6: Market Position

Pili , officially the Municipality of Pili, are a first class municipality in the capital town
of the province of Camarines Sur, Philippines. The municipality was classified as the first class
in terms of income classification in 2007. Because of its yearly development, it is undeniably
best to up business which will up lift the economic status of the town.
P. R Innovated Bicol (IBA) artwork is strategically located at San Agustin, Pili,
Camarines Sur that are surrounded by several houses, establishment and public office. The site is
where people come and go due to it is near at national highway. On the opposite road is the
gasoline station Petron Gasoline especifically, near with it is the Chapel of Iglesia ni Kristo and
on the other side was Shine Glass Inc. and Agri-machinery Merchandiser. It is also located along
the national road which is the Maharlika highway going to Naga city and nearby municipality.
B7: Market Strategy
To ensure sale and return of investment, the resources will be utilized to the maximum
capacity of the company be efficiently managing tangible and intangible resources. The
production will be based on the expected number of potential customers only. No amount of
materials must be neglected to avoid wastage. There is a need also to insure that the materials are
in good quality so that it will yield good result for the satisfaction of the customers.
 BUSINESS DESCRIPTION
The business is solely owned by Roderick B. Reyes located at San Agustin, Pili,
Camarines Sur. Its products are made of local materials within the district, commonly, by the
used of wood, bamboo, coconut leaves, native sacks abaca twine, scratch papers and other
indigenous materials.

The target market clientele of this business are students, homeowners, nature lovers and
interior designer within the locality and sooner to promote outside the locality. The business will
provide high-quality products to our customers and to provide the cleanliness, safety of the
product and good quality that will satisfy potential customers. Through this business, we can
help other customers have their own profit by collaborating with our business.

This business is also the best way to promote the local products that are found in the
locality which will attract local tourist and foreigners as well as to enhance the stability of
tourism in the locality.

These products and services of P. R Innovated Bicol artworks (IBA) are available in trade
fair, exhibit and direct selling through made-to-order and Facebook advertising. In doing so, we
can continuously innovate its products in terms of design and presentation without compromising
the quality of the product.
PRODUCT DESCRIPTION

P. R Innovated Bicol artwork (IBA) sells the following products to the customers within
the locality.

These P. R Innovation Bicol artworks are available in most affordable prices in its competitive
product. The products and services are within your reach because we offer made to order and
products on time delivery only for customer’s satisfaction.

Our product can be avail in trade fairs, exhibit, direct selling through made to order and
Facebook advertising. Just pin your order and it is more the willing to serve you at its best.

EQUIPMENT/MATERIALS NEEDED:

The P. R Innovation Bicol arts will needed or use a materials that is came from the primary
product of the region. Which ate the Abacca, Niyog, and other primary product of the region that can
promote not only the product of the region but also the artist and the livelihood of the region that will
help greatly to the economy of the region and to the tourist.
Size of the business

The business size or location is just like a small building that will going to present all the
items or product of the business to the consumer. And will have a small size of production on
how to process the product of the company.

PERSONAL REQUIREMENT:

The personal requirement of the business company is the business owner resume,
business plan, business permit, barangay/ municipality permit to smoothly and perfectly
operates. The purpose of the business also presented in the personal requirements.

REYES, RODERICK III B.

Zone 3, San Agustin, Pili, Camarines Sur
(+63)9093327597

pe8949063@gmail.com

Objectives:

To find a position that will suit in my knowledge, skills and my education attainment. I would
also like to work in other field of work for other experience and can add to my knowledge.
Educational Attainment:
2019- Present Senior High School Accountancy, Business and Management (ABM)
San Jose Pili National High School
San Jose, Pili, Camarines Sur

2015- 2019 Junior High School

San Jose Pili National High School
San Jose, Pili, Camarines Sur

2008- 2015 – Elementary School

Pili West Central School

San Antonio, Pili, Camarines Sur

Key Strength:

 computer skills and With pleasing personality.

 hard work and Extremely motivated and passionate in whatever I choose to do.
 honesty and integrity and Quick learner, eager to learn and follows direction.

Personal Background:

Nickname: Third Height: 5’1

Birthday: March 04, 2001 Weight: 38

Age: 19 yrs. Old Civil Status: Single

Religion: Roman Catholic Language/Dialect

Bicol/Tagalog/English

Character References:

Emelia A. Bordado

RAFIS – Head Manager

Nelson L. Españo
Secondary Principal ll – San Jose Pili National High School

Mrs. Vanessa P. Pamarang

Teacher – San Jose Pili National High School

I hereby certify that the above information is true and correct to the best of my knowledge
and belief.

Roderick B. Reyes III

Applicant