Value chain analysis of “Ispahani Mirzapur best leaf”

Below we will describe the Value Chain Analysis of “ispahani Mirzapur best leaf” A Bangladeshi Tea
producer company Ispahani tea ltd which was founded in 1820. it is the oldest company in
Bangladesh. Ispahani holds 60% of branded Tea and 80% of Tea Bag market share of the industry
overall. 

Inbound logistics: They collect their raw product which is tea leaf from their own garden. They own
4 tea garden They collect the tea leaf from Mirzapur, ghazi pore and zareen (based in Sylhet) and
Neptune (based on Chittagong). They produce the freshest and quality tea for entire the country.
After collecting this tea leaf from the farmers, they send it to their factory. Then they store it.

Operations: After storing the raw products in their own storage. they use orthodox method to
process into tea. In this process tea leaves go through some stages: withering, rolling, oxidation,
drying and blending. After these processes they are ready to be sorted and packed.

Outbound logistics: After finishing the production ispahani tea LTD deliver their products all over the
country by their own distribution trucks. They deliver products to the 517 sales centres under 25
divisional office in the country. they're selling their products through online websites too.

Marketing & Sales: They easily maintaining their distribution channel because they're not only
producing, they also deliver it to their customer by their own. And when it comes to pricing ispahani
Mirzapur best leaf starts from 5 taka to 400 taka which is affordable for all. To promote their
products, they provide tea cups, smartphone gifts and billboards all over Bangladesh.

Service: From the very beginning till now ispahani Mirzapur best leaf still maintaining they're quality
that's why the customer has been referring generation to generation.

Procurement: To collect the raw leaf from the garden there are many thousands female worker.
They also provide all necessary help to poor workers where the worker and the company can profit
together.

Technology Development: Mirzapur Best Leaf is produced by blending the BEST tea leaves of the
finest tea gardens in Bangladesh. It comes to you in the most modern packing, designed to protect
its excellent aroma and taste. Their technology develop is growing.

Human Resources Management: From 1820 to till now Ispahani Mirzapur tea the largest tea
producer in Bangladesh. So, they have a lot of workers, delivery man in different factories over the
country. They provide proper knowledge to their worker how they can collect more tea leaves and
work effectively.

Firm Infrastructure: Ispahani Mirzapur, one of the country's most popular tea brands, organises the
event every year to promote the proper use of Bangla to the young generation with the slogan,
'Banglay Jago Bhorpur.