Republic of the Philippines

Department of Education
Region V
Schools Division of Sorsogon
BULAN NATIONAL HIGH SCHOOL
Bulan, Sorsogon

Summative Test No. 1

Principles of Marketing

Name: _____________________________________ Score: __________

Strand/Grade/Section: ________________________ Date: ___________

GENERAL INSTRUCTIONS: Read the instructions and all the items in each test type very carefully.
Write legibly your answer on your examination paper. NO ERASURES.

l. FILL IN THE BLANKS: Complete the following statements. Write the word/s that would complete the given
statement.

1. _________________________believes that all marketing activities are for the purpose of establishing, maintaining, and
strengthening meaningful long-term relationship with customers.
2. _________________________ is often referred to as the “lifeblood” of every business.
3. Marketing includes advertising, selling, and delivering products to ______________ or other businesses.
4. ___________________approaches are centered on the customer, relationship, and the 5. ______________ of society.

Il. MODIFIED TRUE OR FALSE (10 Points): Each item consists of two statements. Determine the validity of the
statements by writing the letter of the best answer on the space provided. Choose among the following

A if the 1st statement is TRUE and the 2nd statement is FALSE

B if the 1st statement is FALSE and the 2nd statement is TRUE
C if all the statements are TRUE
D if all the statements are FALSE

_____ 1. Selling is a form of communicating or promoting the value of a product, service, or

brand to the consumers.
Marketing mix aims not only to earn profit but ultimately satisfy customer needs
and wants.
Contemporary approaches in marketing focused on production method, product
quality and effective selling methods as profit drivers in marketing.
_____ 2. Traditional marketing approaches are centered on the customer, relationship, and
the well-being of society
The product concept consider the needs of both the customer and the product
offered.
_____ 3. The selling concept emphasize aggressive selling and promotional efforts. It
assumes that customers are generally timid and must be persuaded into buying.
The production concept assumes that customer will always prefer and patronize
products of high quality.
_____ 4.
The Promotion concept assumes that customer prefer products that are
inexpensive, affordable, and widely available
Without marketing, most businesses may cease to exist and may not be able to
_____ 5. sustain their operations.
Profit is one of the major driving forces, if not to maintain motivation, of a business
operation.

Prepared by:

MICHAEL F. AREVALO
T-II
 Republic of the Philippines
Department of Education
Region V
Schools Division of Sorsogon
BULAN NATIONAL HIGH SCHOOL
Bulan, Sorsogon

Summative Test No. 2

Principles of Marketing

Name: _____________________________________ Score: __________

Strand/Grade/Section: ________________________ Date: ___________

GENERAL INSTRUCTIONS: Read the instructions and all the items in each test type very carefully.
Write legibly your answer on your examination paper. NO ERASURES.

l. Arange the jumbled letters and define the terms. (10 Points)

JUMBLED LETTERS DEFINITION

1.SRETPHLAIION KERAMNGIT

2. ETMSRUCO IVECRSE

3. KERAMNGIT

4. KERAMNGIT EPONTCC

5. DORONCTIUP EPONTCC

UCSP Word Search

A A D S E T X Q A Z U N D I A S
B C A F G C H U H K L B M Y M P
A O U C A F F A N I T Y X X I Q
H C N S E M I L C I V R E S E A
K X C G T K I I D A V A S N Z C
N S S D I O X T Z U X R I C O C
M Y I B R A N D Y T I L X C S B
O P O L Y G Y E Y S E X S W Z V
V H P O H S L Q R C R B A B Y N

II. Search for the following words in the puzzle:

SERVICE _____
CUSTOMER _____
QUALITY ____
BRAND _____
SHOP ____

These words can be found either vertically, horizontally, diagonally or reversed. Circle the words. Put a check
beside the words in the list when you find them. (5 Points)

. mikute (‘’;)