Planning a Book Trailer

New Kid
By: Jerry Collins

1. Identify the audience for your book trailer. Who are you designing this for? If you
are a teacher or media specialist, describe a group of your learners below. If you do not
work in a K-12 setting, send me an email and we can decide who your audience will be.

Learner Analysis:
a. Age/Gender: ​ 11 - 14 year old males and females
b.​ C
​ ultural Background:​ American, middle class, public and private school students

c.​ E
​ ducational Level:​ Middle School (Grades 6 - 8) Education

​ pecial Needs/Accommodations: ​An appropriate accommodation while reading this

d.​ S
book would be to assign specific page numbers / chapters at a time.
Read-aloud sessions for students with special needs. Pictorial
representations accompany the text in this graphic novel, which
makes it a good choice to accommodate all types of learners.
e.​ S
​ pecific Entry Skills​: In order to successfully read this book, students must have an

understanding of graphic novels.

e.​ M
​ otivation – Keller’s ARCS Model (Describe how you will integrate each component

into your book trailer to get your audience’s attention.)

​ ttention – ​To grab students’ attention, I will pose the questions, “ How many of you have
·​ A
ever been the “new kid” in school? How many of you have ever felt left out or out of place?” This
inquiry will draw students in because at some point in time we all have felt that way at least
once. I will describe Jordan Banks, the main character of the story, and his struggles to fit in at
his new school being one of the few African Americans that attends Riverdale Academy.
​ elevance – ​ I will continue by segueing into the fact that we are all different - including me
·​ R
and you. I will ask the learners to raise their hand if they are different from anyone they have
ever seen. This not only contributes to the fact that everyone is different (including ourselves),
but that we should not cast judgement on others who are different from us because we would
not want them to judge us for our differences.
 ​ onfidence – ​Students will learn to explore and embrace the differences that are their own. I
·​ C
will inquire how the learner sees themself as different from others but reiterate the fact that
being different makes us all unique.
​ atisfaction – ​Throughout the book trailer, I will reinforce the idea that “different” doesn’t
·​ S
mean “less valuable”. All differences should be embraced, recognized, and celebrated. Whether
the learner is an African American student who can relate directly to the storyline of feeling a
sense of unbelonging because of his new enrollment or his race or the learner is a white student
who is able to put himself or herself in another’s shoes to develop a sense of respect for their
position, both parties will gain satisfaction that the common goal has been accomplished.

2.​ B
​ ook Selection – The book you select needs to be an outstanding selection for

readers in the age group you have selected. Use the lists below to help you select an
appropriate book (again if you are not in K-12 send me an email and we will select a
proper resource). The book you select should be age and content appropriate for the
audience you have identified above. Once you have selected a book - place the title you
have chosen next to the award you selected it from.
·​ ​ ​Newbery Medal Book Awards- ​ ​New Kid​, written and illustrated by Jerry Craft

·​ ​ ​Theodore Seuss Geisel Awards

·​ ​ ​Caldecott Medal Book Awards

·​ ​ ​DeBary Children’s Science Book Awards

·​ ​ ​Coretta Scott King Book Awards

·​ ​ ​Golden Kite Awards

·​ ​ ​Young Adult Book Awards

3.​ I​ f you cannot access the book you selected through your school library media center,
check your local public library. If it is a new book, not in anyone’s collection, choose a
different one. You do not need to buy a book for this assignment.