VS VS

THE COMPACT GUIDE 2022

on Contents, Interactivity, Community Guideline & Policy,
and Monetization, Branding, & Ads

by Deasy Elsara
YOUTUBE VS
INSTAGRAM VS
TIKTOK

STORY STORY
SHORTS FEED FEED
CONTENT TYPE
REGULAR VIDEO REELS TIKTOK LIVE
LIVESTREAM IG LIVE

ALL FORMATS ALL FORMATS VERTICAL

SIZE (LANDSCAPE, SQUARE, (LANDSCAPE, SQUARE,
& VERTICAL) & VERTICAL) LANDSCAPE

VIDEO
(MOV, MPEG-1, MPEG-2,
MPEG4, MP4, MPG, AVI, VIDEO
WMV, MPEGPS, FLV, 3GPP, (MOV, MP4)
SUPPORTED WEBM, DNXHR, PRORES, VIDEO
CINEFORM, HEVC [H265])
FORMATS IMAGE (MOV, MP4)
IMAGE (JPG, JPEG, PNG, BMP,
FOR YOUTUBE NON-ANIMATED GIF)
COMMUNITY (JPG, PNG,
GIF, WEBP)

60 SECS 15 SECS (STORY)

(SHORTS & STORY)
10 MINS
DURATIONS 15 MINS 60 SECS (REELS)
60 MINS (LIVE)
12 HRS (VERIFIED USER) 60 MINS (LIVE)

EDITING & AVAILABLE AVAILABLE AVAILABLE

EFFECTS
PERSONAL AVAILABLE AVAILABLE AVAILABLE
THUMBNAIL
DEASY ELSARA | 2022
YOUTUBE VS
INSTAGRAM VS
TIKTOK

HOMEPAGE
SUBSCRIPTIONS FOR YOU PAGE
EXPLORE TRENDING HASHTAG
WATCH LATER
RECOMMENDATION SIMILAR ACCOUNT
TRENDING/EXPLORE SUGGESTION TRENDING SOUND

NEW TO YOU TIKTOK CHALLENGE

(SOON)

DESKTOP DESKTOP
UPLOAD (EXCEPT STORY) (FEED ONLY) DESKTOP & MOBILE
CONTENT
MOBILE MOBILE

CONTENT PLAYLIST GUIDE PLAYLIST

CATEGORISATION

USER INTERACTIONS
HOMEPAGE (LIKE, SHARE, &
(PERFORMANCE, INFORMATION ABOUT COMMENT)
PERSONALIZATION) THE POST VIDEO INFORMATION
SUGGESTED VIDEOS INFORMATION ABOUT (SOUND, CAPTIONS,
(OFTEN WATCHED HASHTAGS)
ALGORITHM TOGETHER, RELATED, THE POSTER
HISTORY) ACTIVITY DEVICE & ACCOUNT
SETTINGS
SEARCH PAGE INTERACTION HISTORY (PREFERENCES,
(KEYWORDS, LANGUAGE PREFERENCE,
PERFORMANCE) COUNTRY SETTING, &
DEVICE TYPE)

SEO AVAILABLE AVAILABLE NOT AVAILABLE

OPTIMISATION
DEASY ELSARA | 2022
YOUTUBE VS
INSTAGRAM VS
TIKTOK

MULTIPLE SORTING
(TOP, NEWEST, TIMED) REPLY WITH VIDEO
COMMENT MODERATION COMMENT MODERATION COMMENT MODERATION
COMMENTS
PINNED COMMENT PINNED COMMENT PINNED COMMENT
REPLY WITH VIDEO GIFT PACK
(SOON)

DIRECT MESSAGE NOT AVAILABLE AVAILABLE AVAILABLE

LINKS IN CLICKABLE UNCLICKABLE CLICKABLE

DESCRIPTION

VIDEO AVAILABLE NOT AVAILABLE NOT AVAILABLE

ANNOTATION (CARDS)

KEYWORDS HASHTAG KEYWORDS

SEARCHABILITY
HASHTAG KEYWORDS HASHTAG

PICTURE IN AVAILABLE NOT AVAILABLE AVAILABLE

PICTURE (LIVE ONLY)

DEASY ELSARA | 2022

YOUTUBE VS
INSTAGRAM VS
TIKTOK

DIRECT SHOPPING DIRECT SHOPPING DIRECT SHOPPING

SHOPPING LIVE SHOPPING
(SOON) LIVE SHOPPING LIVE SHOPPING

SINGLE USER SINGLE USER SINGLE USER

LIVESTREAM COLLABORATIVE
(SOON) COLLABORATIVE COLLABORATIVE

SCHEDULED LIVE EVENTS

LIVESTREAM (SCHEDULE, PROMOTE,
MANAGE)
SUPER CHAT SCHEDULED LIVE
LIVESTREAM GIFT PACK
FEATURES SUPER THANKS LIVE Q&A CONSIDER BEFORE YOU
CHANNEL MEMBERSHIP COMMENT SUGGESTION
LIVE REDIRECT LIVE Q&A

MEMBERS-ONLY
CONTENT
MEMBERS MEMBERS-ONLY EXCLUSIVE CONTENT GIFT PACK
BENEFIT LIVE CHAT
MEMBER MILESTONE
CHATS

DEASY ELSARA | 2022

YOUTUBE VS
INSTAGRAM VS
TIKTOK

KEYWORDS FILTER AVAILABLE AVAILABLE AVAILABLE

SUPERVISION & YOUTUBE KIDS MANAGING PRIVACY, COMMUNITY CONTROL

COMMENTS, TIME, &
CONTROL SUPERVISED ACCOUNT MESSAGES CONTENT CONTROL

FACT CHECKER
FACT CHECKER FACT CHECKER
CONTEXT & TOPIC
HOAX & FALSE INFORMATION COVID-19 & VACCINE COVID-19
INFORMATION POLICY UPDATES AND INFORMATION HUB
CONTROL FUNDING & PROTECTIONS
INFORMATION SOURCE PUBLIC REPORT
PUBLIC REPORT
PUBLIC REPORT

DEASY ELSARA | 2022

YOUTUBE VS
INSTAGRAM VS
TIKTOK

TIPS
ADVERTISING VIDEO GIFTS
MEMBERSHIPS CREATOR NEXT
INSTAGRAM
MONETIZATION MERCH SHELF SUBSCRIPTION CREATOR
SUPER CHAT & MARKETPLACE
SUPER STICKERS LIVE GIFTS
YOUTUBE PREMIUM CREATOR FUND

AWARENESS
(SKIPPABLE IN-STREAM IN-FEED
ADS, BUMPER ADS, NON-
SKIPPABLE IN-STREAM TOP-VIEW
ADS, MASTHEAD)
BOOST POST BRAND TAKEOVER
AD FORMAT CONSIDERATION
(SKIPPABLE IN-STREAM BRANDED HASHTAG
ADS) CHALLENGE
ACTION BRANDED EFFECTS
(VIDEO ACTION,
DISCOVERY ADS)

DEASY ELSARA | 2022