Case Study: Salesforce helps move Columbia Business School from classroom

to community
 Salesforce is helping the school make sure their executive program stays on the fast track.
 With the help of sales cloud, it offered a flexible solution to track student information and help
build relationships with executives and the companies that sponsor their education.
 Salesforce kept a record of all faculty, curriculum, and course content, and how relevant it is for
different audiences.
 Ability to analyze data helped the school continuously improve and prepare proposals for
custom programs.
 Using salesforce, it helped the school track what topics landed well with their audience so that
they could better understand the need of their customers.
 With the help of salesforce mobile the team can get real-time information from anywhere.
 Using salesforce, the business school built custom tools that push information from salesforce
to the website including class content, date, etc.
 Using the salesforce platform, the school built an app to keep a track on billing information and
let the students pay online; saving the schools’ time and resources.
 Basically, it helped create single view for students and faculties where all information could be
accessed in one go.
 Also, salesforce could handle a growing amount of work by continuously adding resources to
the system.