Activity 4 – Make a Marketing Plan

Given what you now know about your customers and competitors, answer the following
questions and make your Marketing Plan.
PRODUCT – What is your Product/Service? What will make customers buy from you
and not from your competitors?

MINERAL WATER

The product of the competitors are Mineral Water and ours are Purified Water. I can
assure to our costumer that our product is safe to consume and it passes all the
laboratory test.

PRICE – At what price(s) will you sell your product so that you can earn more? How
does your price(s) compare with your competitors’? (Is your price higher, lower, or the
same?) Why?
The price of our product is 30 per gallon.
To the competitors price is also the same
Our price is just the same.para pantay lang

Will you give discounts? How much?

Yes I can give discount.Less 5 pesos per gallon

Will you sell on credit? To whom? Why? How will you collect? Will you charge interest?

Yes,I can sell on credit to my nieghboor.every three gallons of credit they need to pay
already. No I won’t charge interest

PLACE – Where do you plan to sell your product/service? How do you plan to
distribute it? (Retail/Wholesale, Direct/Indirect?) Why?

Neighborhood. Free delivery.Retail

PROMOTION – How will you inform your customers about your product/service? How
will you promote your product to get more sales? Will you give free samples?
I can give a promo that buy 10 free1 gallon