WW2 – YOUTUBE VIDEO ANALYSIS

“When You Lost Your Mom at the Store”

By: Castaneda, Ferma, Pantino, Santos
ABM26

NATURE AND PURPOSE OF THE VIDEO

The video that our group chose is the comedic skit, we chose
it because is a relatable video. Most of us when we are kids
encountered that kind of situation and now when we are watching
it, it makes us laugh because we experienced it already. The main
purpose of the video is to show the true scenario when a parent
loses their child in public.

TYPE OF LANGUAGE
The caption gives a brief description on what the video is
all about so others can relate and the language used in the video
is Spanish that was spoken in a funny way because the mother and
the child used high-pitched tone of voice. In the absence of
language, they used funny and exaggerated facial expressions to
express their emotions more in a comic way.

SYMBOLIC CODE
The symbolic code shown in the video is love. The love of a
parent to their child, because when the child was lost it is seen
on the video that the parent was really worried and really made
an effort to find her son.

TARGET AUDIENCE
The target audience for the comedic skit are children and
parents specifically mothers. It shows the consequence when a
parent or a child lost sight to each other.

5 SCREENSHOTS
In this photo, we can see that
this guy is the child, and to make
it look realistic or believable, the
camera is on a high-angle position. At this scene, the mother is
telling her son to behave well while inside the grocery store,
because if not, he will be gotten by a random man who is also
inside the store. The POV in this part, is in the child’s
mother’s point of view because she is the one talking to her son
regarding the matter. This kind of scenario or conversation also
happened to us, where we were threatened by our parents or even
our older siblings that we will be lost or be taken away by the
bad guys if we don’t behave properly. Also, in this part, the
“bad guy” was also shown that’s why the face or reaction of the
kid was like that as shown in the screenshot.

For this part, every mom can

relate, where it the time where
they’re so busy finding something
that can be bought, and so
confident that their child is at
their back following them wherever
they go. The mother, is obviously
getting something from the racks
while speaking to Chuy (his son)
about the matter where he should
behave properly inside the store.
So the angle of this is on a low-
angle level or shot, where the
camera is placed on a rack that is
lower than the eye level of the
subject. The POV for this part, is on the item’s that the
mother’s looking or choosing at. In this part also, because of
Chuy’s mom is so busy and confident that Chuy will follow her,
she didn’t even bother to check her kid out if he is really at
her back, so she walked away and went to different section while
Chuy is reading something on the label of an item, and when he’s
about to ask his mom about it, there, he found out that he was
lost.
 The third photo shows the emotion of fear of the kid when he
realizes that he is lost and his mother is nowhere to be seen
near the place where they’re standing awhile ago. The camera
angle here is an eye-level shot, for the subject, which is the
kid, looks straight to the camera. In this part, the kid is
already running and shouting
inside the grocery store
looking for his mother when the
“bad guy” heard his scream and
without hesitation, the guy
asked the kid if he’s okay, the
kid stopped showing a blank
face. The kid remembered what
his mom said to him that if he
will not behave, the “bad guy”
will get him, so he left the
guy with these words “don’t get
me” and ran away. So the POV
for the part is on the “bad
guy’s” POV for here, he is the
one that Chuy (the kid) bumped
into, and they somehow had a
little conversation.

In this fourth photo, the

scenario here is when Chuy was
lost, and already ran and shouted
inside the store, he maybe went to
a staff or one of the employee in
the establishment, and asked for
help. We all know that if some kids
are lost in stores like malls,
grocery, we do have the customer
service part where they will be
announcing that there’s a lost kid
named like this and is wearing this
kind of clothes, and that also
happened to Chuy. The store
announced that Chuy can be found in the household supply section
and that he is waiting for his mom. Chuy’s mom went to that
section and when he turned around, she saw Chuy standing with his
heads down on a rack, crying, she shouted “Chuy” and this is
where the part in this photo happened, he ran towards his mom
with arms wide open to hug her and with the relief emotion in his
face. The camera movement used in this part is the tracking shot
for it is infront of Chuy’s face following to the direction where
he is headed to.

The last screenshot of the video we’ve chosen is this, and

for this part, it is after Chuy tried to hug his mom, expecting
that he’ll get hugged too, but his mom scolded and whooped him
with a shoe. We think that almost all of us do experienced to be
lost in a mall, or store, and we are all scolded by our moms by
saying “ayan sinasabi ko sayo, wag kang lalayo, wag makulit” and
sometimes, it has some sort of slapping with the use of hand or
even sandals as a punishment for being stubborn. In this photo,
we’ve observed that there might
be 2 camera movements, first is
the tilt shot, for the camera
moved up and down in line with
the initial reaction of Chuy,
which is to cover his head with
his arms. The second is also a
tracking shot for it followed
Chuy’s head, which is an
upward-downward movement. While
for the camera shot, it is in
the reaction shot, because it
clearly shows the reaction of
Chuy when he is scolded and
whooped by his mother.