Professional Documents
Culture Documents
Name of members:
Class: CityU8C
Table of content
2.Opportunities assessment…………………………………… 2
3. Porter model………………………………………………… 3
4.Analyses PESTEL…………………………………………… 6
5.Product……………………………………………………… 6
6.Promotion…………………………………………………… 10
7.Production plan……………………………………………… 14
8. Organization Structure……………………………………… 16
9.Financial................................................................................... 28
1. Sources of new ideas
So what are the real potential customers that we want to focus on?
+ For large businesses, there are many questions from customers every day that do
not have enough human resources to answer
+ Small businesses, newly opened, do not have enough money to hire human
resources.
+ Enterprises have complex jobs, cannot find the right person for the job, or cannot
do the job the way you want.
+ Businesses want to increase their profits by reducing the cost of hiring human
resources to answer tasks.
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2.Opportunities assessment
+)Market demand: Specifically, the Business Virtual Assistant really has the
potential to develop business in the current technology era 4.0, about a business
with too many customers responding or want to know more information about a
product that you are trading. This will take you a lot of time to answer, so owning
an online assistant to answer or advise customers is essential for today's business.
This technology also helps us to manage daily tasks or Read notifications, book
and remind appointments, which is very suitable for today's business. For
customers, one advantage of hiring a virtual assistant is the flexibility to contract
for only the services they need. Depending on the terms of the agreement, some
virtual assistants may be paid on duty instead of on an hourly basis. In contrast,
employees in a traditional office are usually paid for a fixed number of hours per
day. For small business owners, hiring a virtual assistant can free them up valuable
moments to focus on growing their business and generating revenue. It can be
easier and more cost effective to outsource tedious and time-consuming tasks to
someone with skills.
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life and work. This shows that providing business assistant services has great
potential to grow on a large scale, in particular, we can build and develop
throughout Hanoi because of the large number of internet users and the service
levels by setting up a website, through which to set up and set up the business.
+) Market structure: Big companies like Google, Amazon, Apple, ... have deployed
virtual assistants online as an indispensable trend in recent years. Usually, these
smart "assistants" are integrated into the phone, the application and appear,
following the requests of the "owner" through voice. This brings many benefits and
practical value to the business. This article will give you the trends and how this AI
model works. With the storage of millions of words and phrases, smart assistants
are not restricted by a single language. Therefore, the use of voice to control daily
tasks or remote control (via the internet of things IoT) creates advantages and
significantly increases performance for users. According to statistics, from the
beginning of the year to October 31, 2020, Hanoi City has granted business
registration certificates to 22,124 newly established businesses with registered
capital of VND279,816 billion (down 5). % of the number of enterprises and a
decrease of 16% of registered capital compared to the same period last year), to
carry out dissolution procedures for 2,039 enterprises (an increase of 19% over the
same period last year), 9,452 enterprises registered to suspend operations (up 42%
y / y). Raising the total number of businesses in Hanoi city to 299,741 businesses.
The number of businesses reopening is 5,207 (up 13% year-on-year), showing that
there are many potential customers in providing virtual assistant services in the
business.
3. Porter model
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+) Implement attractive discounts, promotions and offers
In the Vietnamese market, the customer power is quite large when there are some
famous virtual assistant software in the world such as siri, Amazon Alexa, Google
Assistant and in Vietnam market, a group of scientists developed the first virtual
assistant named Ki-Ki.
Virtual assistant clients are often price sensitive due to the high cost of popular
software for the business. And as the new product of the market, the price of our
product will probably be cheaper than with other applications. In this case, the
products are not very differentiated so all competitive factors will be about price.
However, with our products, the software will be constantly updated to understand
the buyers' behavior so that we can reduce the buyer's power.
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As of 2019, the total number of businesses in Vietnam is 758,610 active
businesses. This is a huge source of customers for our virtual assistants’ product.
We can target small and medium business customers to make profits
The supplier can provide us with the necessary electronics for software
development. However, there are many sources of supply for virtual assistant
systems but it is extremely expensive to have a good replacement material and we
are a newly founded financial problem extremely worrying. The suppliers of good
raw materials are being invested by big firms, so small investors like us all have
difficulty in supply. Especially in the virtual assistant industry, human resources
play an important role but with large enterprises attracting them more with better
policies and working environment.
If your product or service has many replaceable products or services, then your
power will be reduced. Because customers will have more options. On the
contrary, if your product or service is more or less replaceable, your power will
increase dramatically.
At the present in Vietnam, most of the virtual assistant products are imported from
other countries so the threat of substitutes is very small in the market
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4. Analyses PESTEL :
5. PRODUCT:
Target market: Virtual assistants for small and medium businesses that do not have
much money to buy expensive virtual assistants, besides these businesses also want to
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apply advanced technologies in business, consulting customers to have more profits
than hiring workers in a traditional way to consult customers as well as business
management.
Target customers:
+ Potential customers: our virtual assistant product is for newly opened businesses
that do not have much capital, especially in Vietnam when digital transformation in
our country is quite slow compared to businesses in the world
Strengths: - Large customer base due to the growing demand for digital
transformation of businesses over the years
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Weaknesses: - can be attacked by opponents or hackers
- Most businesses are doing business in the traditional style, which is
difficult to approach.
Goal: good sales, become a giant enterprise in the virtual assistant industry, distribute
to many businesses in the country and the world.
Price: Since we are a new business, we rely on the market price and the businesses
that are famous for providing virtual assistants and our target customers are medium
enterprises, so the price of our products will be cheaper and easily accessible to
customers
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1/6/2021 Audio virtual assistants User voice recognition
automatically respond to
Analyze and identify user
customer care and sales by
emotions.
phone 24/7.
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infrastructure.
6. PROMOTION:
Online marketing
+) social media: we will use Facebook because it is very popular nowadays almost
everyone uses it so it is very convenient for us to use it by buying groups with a lot
of followers and then posting products to promote.
+) google: Most people tend to use google which is the best way to advertise
products.
+)Youtube: this is the page with the most viewed videos in the world (more than a
billion videos are watched every day), in addition, users also do a lot of searches
on YouTube, video search behavior is also different from text search traditional
and can bring more value to a marketer when nesting the message to be advertised
in accordance with the user's search behavior.
VTV3: Advertise 10-20s for 1-2 times VN VOV giao thông: About
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during the shark tank show time express 15-30s for 2-3 times in
around 20h-21h. the 17-18h time frame.
Dantri
VTV1: Advertise 10-20s for 1-2 times
Forbes
in the time frame of the Financial
Việt Nam
Newsletter around 21-22h every day.
Action plan
via social
Google Google 60.400.000
network
adwords VNĐ
Buy package
from ad
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agency
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16:30-19:45
7. PRODUCTION PLAN
Our team will be using subcontractors because most of our staff, we cannot
implement writing software as well as create virtual managed software. My team
will be responsible for a part of the production tool, maybe I will buy a machine
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like a computer, use my own software, and my team will hire programmers to
write the software
The subcontractors that we will choose are FPT-software, CMC Corporation. FPT
software will be the main subcontractor of our project.
Step 1: Summarize customer orders or based on the plan to supply goods to the
market, make a list of goods to be purchased and produced.
Step 2: Make a work order: Issue a work order specifying the quantity of software,
response time, software needs, ...
Step 3: Make a production plan: Based on the production schedule and production
schedule, determine the production quantity. Liaise with NCCs to determine
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supply capacity and overall planning Production schedule and implementation
plan
We will cooperate with the FPT company and our computers will be provided by
FPT because FPT is the largest information technology service company in
Vietnam with the main business of providing products. information technology
services. FPT is the number 1 company in Vietnam in providing computer
components as well as computers used to produce software and virtual assistants.
We will also have the opportunity to hire FPT programmers and software to create
virtual assistant software.
the suppliers of new materials and what are the appropriate costs
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the costs of manufacturing the product
10 computers used to write software, create virtual assistants: 300 million VND
8. Organization Structure
Job description:
1. Evaluating whether the company’s current assets and investments are the best
use of the company’s excess working capital, by looking at return on investment
(ROI) and comparisons with other ways the company might utilize its cash flow
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2. Gauging the company’s overall financial health, primarily by using key financial
ratios such as the debt to equity ratio, current ratio, and interest coverage ratio
5. Preparing internal reports for executive leadership and supporting their decision
making
Auditor function: ensuring that proper checks are carried out to ensure accuracy of
accounting systems and procedures.
Responsibility:
- Carry out a full audit of an organization; including accessing risk and taking the
necessary risk management steps to forestall fraud
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- Ensure control management regarding financial reliability and compliance by
making sure that directions and regulations are strictly adhered to
- Prepare and presents reports that clearly reflects the audit results
- Maintain and improve on existing open communication with the management and
the audit committee
Requirements:
- 10 years’ experience
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In human resource department: 1 people for compensation department, 1 people
for recruitment
Job description for human resources manager: Human resource managers are
responsible for ensuring that the overall administration, coordination, and
evaluation of human resources plans and programs are realized. Therefore, their
essential job responsibilities include: Developing and administering human
resources plans and procedures that relate to company personnel Planning,
organizing, and controlling the activities and actions of the HR department
Contributing to the development of HR department goals, objectives, and systems.
Implement new sourcing methods (e.g. social recruiting and Boolean searches)
Review recruitment software and suggest the best option for company needs
Research and choose job advertising options
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Coordinate with department managers to forecast future hiring needs
Stay up-to-date on labor legislation and inform recruiters and managers about
changes in regulations
Job brief: Product developers will have to come up with an idea for a new product
or service. Then research the market demand for that product to identify potential
market segments and optimize the product based on customer requirements. Not
only that, they will also have to supervise the entire production process, support the
design, engineering and quality management teams to ensure the best quality
before launching into the market.
Responsibility:
In idea function:
Research, analyze the market, consumer demand for products, analyze the latest
product development trends
Propose ideas for product development, new features, build implementation plans
based on research results
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Regular product maintenance
Requirements:
Responsibility:
Responsibilities:
· Evaluate program methodology and key data to ensure that data on the releases
are accurate and the angle of the release is correct
· Remain fully informed on market trends, other parties researches and implement
best practices
Requirements:
Job description: Digital marketing, also called online marketing, is the promotion
of brands to connect with potential customers using the internet and other forms of
digital communication. This includes not only email, social media, and web-based
advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it's digital
marketing. Need at least 2 members to promote the product including YouTube
and google.
Responsibilities:
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Analyze digital data to draw key recommendations around website optimization
Conduct social media audits to ensure best practices are being used
Requirement:
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Knowledge of content management systems
C. Sale department
Job description: Sales representatives are the principal point of contact between a
business and its customers. Sales reps ensure current customers have the right
products and services, identify new markets and customer leads, and pitch
prospective customers.
Responsibilities:
Generating leads.
Visiting clients and potential clients to evaluate needs or promote products and
services.
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Maintaining client records.
Answering client questions about credit terms, products, prices, and availability.
Experience in sales.
Superb interpersonal skills, including the ability to quickly build rapport with both
customers and suppliers.
9.Financial Statement
Fix costs:
Depreciation:
+10 computers: 300 million VND, remaining 150 million after 8 years => 150/8 = 18.75
million / 1 year => 1 million563k / month
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+1 server: 79.3 million VND, remaining 20 million 4 years => 59.3 / 4 = 14.825 / 1 year =>
1tr235k / month
Interest expense: borrow techcombank 1 rate for 3 years, interest 7.88 / year => 6,566 million /
month
Renting office: 5 floors Nguyen Xien, youth 70m2 => 22 million / month
- Marketing department:
Utilities:
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Electricity price: 10 million/month
5 WATER FILTERS KAROFI E9RO x1 5,300,000 (Eshops) => 26 million 500 thousand VND
1 Korean green board with coffee frame 517k x1 (DQ Board) => 517 thousand VND
100 plan accounting book 14k x1(Shopee) => 1 million 400 thousand VND
5 Panasonic ceiling fans F-60MZ2 x1 1,050,000 => 5 million 250 thousand VND
25 sets of staff tables and chairs, 550k/1=> 13 million 750 thousand VND
Variables costs
Production supplies: 10 computers provided by FPT=> 300 million, 5 computers for office, 5
computers for products=> 150 million
Wages: hire FPT software programmer 5 people=> $20/hour/day/person => work 8 hours/day,
45 days a day=> 802 million
Commissions: 500 thousand VND /product which sold by the sales person
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It is estimated that 30 products will be rented per month
BE = 52 products
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2. Start-up cost
3. Fund
We choose external source of funds: we will borrow 1 billion VND from the bank and the whole
group will contribute 800 million VND in which each member contributes 200 million VND
4 Conclusion
In conclusion, this industry will continue to thrive in Vietnam along with the social media
networks and commercial platforms specifically designed to promote online work. Websites
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dedicated in providing these services to a wide range of industries have risen in popularity the
last few years. Hand-in-hand with the demand for online assistance work, technology has
evolved to introduce programs and software that improve efficiency for outsourced services. The
business environment has changed and the need for economic inter-dependence has become
more apparent as the world increasingly opens up to globalization. Technology may be the
engine but people will always be the drivers of growth.
The Virtual Assistant will continue to play an important role in the development strategy of
business because it provides a double-edged solution to improve profitability by effectively
lowering cost and increasing revenue through efficiency.
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