BM565

DIGITAL BUSINESS AND BEW TECHNOLOGIES- CW2

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 Table of Contents

INTRODUCTION...........................................................................................................................3

COMPANY OVERVIEW...............................................................................................................4

E- ENVIRONMENT.......................................................................................................................4

IMPORTANCE OF E- ENVIRONEMNT......................................................................................4

TECHNOLOGIES INVOLVED IN E- ENVIRONMENT.............................................................5

CHALLENGES FACED BY SAMSUNG DUE TO DIGITAL DISRUPTION............................6

APPLICATION OF THE CONCLUSION TO SAMSUNG...........................................................6

RECOMMENDATIONS.................................................................................................................7

CONCLUSION................................................................................................................................7

REFERENCES................................................................................................................................8

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INTRODUCTION
E environment is considered as a tool in order to promote the information as well as
communication technology in a certain business. Here it focuses on utilising the resources
sustainable. This concept is only based on the system of electronics which is been implemented
and integrated into a global community (Lahkani et al., 2020). Communication that is been done
in a certain business through electronic waste system such as social media website email and
other all comes under e- environment. This is considered as an effective tool as every resource in
present day that is been utilized by organizations is electronically based. If a certain organisation
tends to use internet in itself it is been utilising e environment and working under the influence
of technology in present day. This has enabled businesses to stay in touch with its customers and
does increase the sales and revenue of the firm efficiently.

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COMPANY OVERVIEW
Samsung is a Korean based company which is also world’s one of the largest manufacturers of
electronic devices. It is specialized in manufacturing a huge range of different consumer as well
as industry electronics. This majorly includes appliances, memory chips, digital media devices,
semiconductors as well as integrated systems. This is one of the most renowned companies in the
technology industry across the globe. This is one of the multinational conglomerate which is
basically headquartered in the Samsung Town, Seol, South Korea. The firm includes different
subsidiaries or associated businesses. These businesses work under the brand name Samsung.
According to different surveys that were undertaken Samsung is one of the 8 th largest operating
industries across the globe.

E- ENVIRONMENT

E-environment is an effective business tool for any organisation. it can potentially help the firm
to attract customers with an effect is sustainability strategy involved in its operations. The major
benefit of this tool is that it does not need huge investment of fund required. Usually, businesses
in present days do not focus more on involving e-environment in businesses (Hussain et al.,
2020). This trend or technology also demand less involvement of human efforts and capital.
Thus, it is vital for businesses to know the importance and opportunity e-environment provides
to it. In present day businesses tend to focus and gain knowledge concerning the tools of a-
environment. Businesses have learnt that e-environment could bring a huge benefit for the firm
and hence provide organisation with the needs and demands. This is considered as a positive
trend in the market as it could bring innovations and ideas to the organisation according to the
demands and needs of the market.

IMPORTANCE OF E- ENVIRONEMNT
The evolution of different digital technologies in present day has made businesses more efficient
and potential system these are also disturbing the traditional operational methods as well as
activity that we undertake by the firm. The new organisation that are being evolving have utilise
to the power of digital technology to change the way and individual leaves works as well as
consumers. Due to the rise of these digital technology is several companies are making use of

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narratives in order to promote the organisation or brand. Various companies from different
industries have utilized different aspects of this technology in order to grapes attention of
customers towards organizations. These are created a platform for communicating with the
customers as well as conveying the brand message through the product and services offered. In
present day the success of organisation is mainly dependent on delivery of digital technology it
utilizes to create a user friendly an efficient experience (Piroșcă et al., 2021). Using different
technology such as machine learning data analytics artificial intelligence and other organisation
is able to understand the needs and demands customers efficiently and provide them and
personalized and standardized offer.

TECHNOLOGIES INVOLVED IN E- ENVIRONMENT

Technology tends to play an important role in every business operation or function. whether it
might be communicating with the team or updating on a certain policy technology is being
playing an important role to complete the jobs of a certain employee system technology also has
an impact on the workplace environment at a maximum extend (Yun et al., 2020). As every
business is operating in an e- environment in present days technology has an impact on the
business operations efficiently. From operation such as payroll, hiring, inventory management,
allocation of task, communication, data storage and security. Technology is been used potentially
by businesses. There are various types of technology's utilized by businesses and a few of them
could be

Computer system

Computer system is a useful technology which helps business systems efficiently. It helps the
employee with different software tools that could allow them to conduct various activities.

Inventory control system

Further inventory control system is another type of technology that is been used by businesses to
make sure that the manufacturing and production of a certain company does not run out of stock
whenever in need.

Customer relationship management system

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Customer relationship management system is another software that can help an organisation to
track the experience of customers within an organisation.

CHALLENGES FACED BY SAMSUNG DUE TO DIGITAL DISRUPTION

Digital disruption is considered as one of the important priorities of every enterprise in almost all
the industries operating across the globe. Digital transformation allows in organisation to have
various opportunities and transform the way a business operates in the market share. However,
there are also several challenges that are needed to be faced by the organisation at every stage of
digital transformation process. This understanding the set challenges and forming strategies
accordingly is important for the organizations. The main challenge that organisation would face
is difficulties and decision making (Saura et al., 2020). As transformation as well as upgradation
in digital technology is going on the process of strategy building and decision making tends to be
difficult for the firm. For every business moving out of its comfort zone becomes difficult and
hands technology drives the organisation out of the comfort zone where it is been operating. At
certain time organisation would also feel it difficult to implement the upgradation that has
occurred in technology due to insufficient funds or resources.

APPLICATION OF THE CONCLUSION TO SAMSUNG

Samsung s capable of bringing innovative changes and expanding its product line across the
globe due to the environment of technology and its focus on innovation. in present day the firm
is said to the operating in around 58 countries with the capability to adopt the versatile marketing
environment. the firm has efficiently adopted technology in itself. First and foremost,
organisation is said to be investing more in research and development and the stay ahead in the
competition. The firm is capable of understanding the technology changes and their active
growth in technology does making it important for the firm to invest in research and
development system and you concept that is internet of things into its products variable devices
smart home appliances and other that includes internet of things in itself (Khrais, 2020). Next
Samsung has also included artificial intelligence in itself to develop the process of manufacturing
and service offering. The firm has developed and artificial intelligence powered virtual assistants

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called Bixby. This can help to find out the smartphones as well as smart home devices of a
customer. This can also make calls messaging and other processes automatic for the customers.

RECOMMENDATIONS
Certain recommendations for Samsung would be that to include and digital collaboration
workspace where the firm can bring in employees working at different offices together. For the
firm can also include a platform to manage the customer relationship efficiently. in present day
business is tends to utilise various methods of connecting with the customers. Including
technology in its activities can improvise the communication as well as engagement the firm has
with its customers. There are various software that are present in the market which can be
utilized by firms to become proficient and expert in the market.

CONCLUSION
Each and every resource that is the neutralized in an organisation at Samsung is electronically
based and comes under the environment of electronics. If an organisation is conducting the
various operations and activities in their businesses with the help of any kind of communication
system or internet then it is been based electronically which may include the winners search
engines and other. Further environmental scanning is also referred to ascertain operation which
helps in monitoring two different types of environments which is micro and macro for the
organisation. Environment is an important aspect that can help and organisation to stay
connected with family friend’s consumer as well as colleagues efficiently platform which has
been developed for individuals to communicate with each other and just this can be utilized
efficiently by the businesses. Here business can communicate with each other and their
customers through audio video words and other. The process of collaboration or accessing to any
certain analytical data has become easier with the usage of technology for the firm.

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REFERENCES
Hussain, A., Shahzad, A. and Hassan, R., 2020. Organizational and environmental factors with
the mediating role of e-commerce and SME performance. Journal of Open Innovation:
Technology, Market, and Complexity, 6(4), p.196.

Khrais, L.T., 2020. Role of artificial intelligence in shaping consumer demand in E-commerce.
Future Internet, 12(12), p.226.

Lahkani, M.J., Wang, S., Urbański, M. and Egorova, M., 2020. Sustainable B2B E-commerce
and blockchain-based supply chain finance. Sustainability, 12(10), p.3968.

Piroșcă, G.I., Șerban-Oprescu, G.L., Badea, L., Stanef-Puică, M.R. and Valdebenito, C.R., 2021.
Digitalization and labor market—A perspective within the framework of pandemic crisis.
Journal of Theoretical and Applied Electronic Commerce Research, 16(7), pp.2843-2857.

Saura, J.R., Palos-Sanchez, P. and Rodríguez Herráez, B., 2020. Digital marketing for
sustainable growth: Business models and online campaigns using sustainable strategies.
Sustainability, 12(3), p.1003.

Yun, J.J., Kim, D. and Yan, M.R., 2020. Open innovation engineering—Preliminary study on
new entrance of technology to market. Electronics, 9(5), p.791.