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  • Van Westendorp Model

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    Atul Anand
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    The document contains data from a Van Westendorp analysis, which is used to determine price sensitivity. Table 1 shows percentages of respondents who found various price points to be too cheap, cheap, expensive, or too expensive. Table 2 summarizes this data by counting the number of responses in each category for easier analysis of price sensitivity. The Van Westendorp analysis can help identify the optimal price point that is most likely to be considered "fair" by respondents.

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    Van Westendorp model

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    The document contains data from a Van Westendorp analysis, which is used to determine price sensitivity. Table 1 shows percentages of respondents who found various price points to be too cheap, cheap, expensive, or too expensive. Table 2 summarizes this data by counting the number of responses in each category for easier analysis of price sensitivity. The Van Westendorp analysis can help identify the optimal price point that is most likely to be considered "fair" by respondents.

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    © All Rights Reserved
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    8 views7 pages

    Van Westendorp Model

    Uploaded by

    Atul Anand
    The document contains data from a Van Westendorp analysis, which is used to determine price sensitivity. Table 1 shows percentages of respondents who found various price points to be too cheap, cheap, expensive, or too expensive. Table 2 summarizes this data by counting the number of responses in each category for easier analysis of price sensitivity. The Van Westendorp analysis can help identify the optimal price point that is most likely to be considered "fair" by respondents.

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    © All Rights Reserved
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    of 7

    Solution link - https://themaykin.

    com/blog/a-complete-guide-to-van-westendorp-how-to-graph-it-in-excel
    Table 1
    Cheap Too cheap Expensive Too expensive
    29 20 50 65
    50 20 100 130
    70 50 130 180
    25 15 40 60
    20 10 30 40
    30 20 50 60
    50 15 120 175
    100 40 150 300
    120 50 160 200
    35 15 50 60
    50 40 55 60
    100 50 200 350
    20 10 40 60
    250 100 300 450
    70 55 90 150
    35 5 100 130
    30 10 60 90
    50 35 65 70
    25 10 50 70
    40 10 100 150
    10 5 15 25
    35 10 55 85
    60 80 180 300
    25 10 50 70
    200 70 300 500
    100 50 170 190
    100 20 500 1000
    50 19 80 100
    100 50 150 200
    150 80 250 300
    w-to-graph-it-in-excel Table 2
    Cheap Too cheap Expensive Too expensive Table 1
    5 0 2 0 0 Cheap Too cheap
    10 1 7 0 0 5
    15 0 3 1 0 10
    19 0 1 0 0 15
    20 2 4 0 0 19
    25 3 0 0 1 20
    29 1 0 0 0 25
    30 2 0 1 0 29
    35 3 1 0 0 30
    40 1 2 2 1 35
    50 5 5 5 0 40
    55 0 1 2 0 50
    60 1 0 1 5 55
    65 0 0 1 1 60
    70 2 1 0 3 65
    80 0 2 1 0 70
    85 0 0 0 1 80
    90 0 0 1 1 85
    100 5 1 3 1 90
    120 1 0 1 0 100
    130 0 0 1 2 120
    150 1 0 2 2 130
    160 0 0 1 0 150
    170 0 0 1 0 160
    175 0 0 0 1 170
    180 0 0 1 1 175
    190 0 0 0 1 180
    200 1 0 1 2 190
    250 1 0 1 0 200
    300 0 0 2 3 250
    350 0 0 0 1 300
    450 0 0 0 1 350
    500 0 0 1 1 450
    1000 0 0 0 1 500
    0 0 0 0 1000
    Table 1
    Expensive Too expensive
    Table 1
    Cheap Too cheap Expensive Too expensive Value Cheap
    29 20 50 65 5 0
    50 20 100 130 10 1
    70 50 130 180 15 0
    25 15 40 60 19 0
    20 10 30 40 20 2
    30 20 50 60 25 3
    50 15 120 175 29 1
    100 40 150 300 30 2
    120 50 160 200 35 3
    35 15 50 60 40 1
    50 40 55 60 50 5
    100 50 200 350 55 0
    20 10 40 60 60 1
    250 100 300 450 65 0
    70 55 90 150 70 2
    35 5 100 130 80 0
    30 10 60 90 85 0
    50 35 65 70 90 0
    25 10 50 70 100 5
    40 10 100 150 120 1
    10 5 15 25 130 0
    35 10 55 85 150 1
    60 80 180 300 160 0
    25 10 50 70 170 0
    200 70 300 500 175 0
    100 50 170 190 180 0
    100 20 500 1000 190 0
    50 19 80 100 200 1
    100 50 150 200 250 1
    150 80 250 300 300 0
    350 0
    450 0
    500 0
    500 0
    1000 0
    Too cheap Expensive Too expensive Value Cheap Too cheap
    2 0 0 5 100% 100%
    7 0 0 10 100% 93%
    3 1 0 15 97% 70%
    1 0 0 19 97% 60%
    4 0 0 20 97% 57%
    0 0 1 25 90% 43%
    0 0 0 29 80% 43%
    0 1 0 30 77% 43%
    1 0 0 35 70% 43%
    2 2 1 40 60% 40%
    5 5 0 50 57% 33%
    1 2 0 55 40% 17%
    0 1 5 60 40% 13%
    0 1 1 65 37% 13%
    1 0 3 70 37% 13%
    2 1 0 80 30% 10%
    0 0 1 85 30% 3%
    0 1 1 90 30% 3%
    1 3 1 100 30% 3%
    0 1 0 120 13% 0%
    0 1 2 130 10% 0%
    0 2 2 150 10% 0%
    0 1 0 160 7% 0%
    0 1 0 170 7% 0%
    0 0 1 175 7% 0%
    0 1 1 180 7% 0%
    0 0 1 190 7% 0%
    0 1 2 200 7% 0%
    0 1 0 250 3% 0%
    0 2 3 300 0% 0%
    0 0 1 350 0% 0%
    0 0 1 450 0% 0%
    0 1 0 500 0% 0%
    0 0 1 500 0% 0%
    0 0 1 1000 0% 0%
    Expensive Too expensive
    0% 3%
    0% 0%
    0% 0%
    3% 0% Chart Title
    3% 0%
    120%
    3% 0%
    3% 3% 100%
    3% 3%
    7% 3% 80%

    7% 3% 60%
    13% 7%
    30% 7% 40%
    37% 7%
    20%
    40% 23%
    43% 27% 0%
    43% 37% 1 2 3 4 5 6 7 8 9 1011121314151617181920212223242526272829303132333435
    47% 37% Cheap Too cheap Expensive Too expensive
    47% 40%
    50% 43%
    60% 47%
    63% 47%
    67% 53%
    73% 60%
    77% 60%
    80% 60%
    80% 63%
    83% 67%
    83% 70%
    87% 77%
    90% 77%
    97% 87%
    97% 90%
    97% 93%
    100% 93%
    100% 97%
    526272829303132333435

    Too expensive

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