A (CO)NTEMPORARY HUB FOR DESIGNERS : DESIGN BRIEF

AD STUDIO IV DESIGN BRIEF

EUDAIMONIA : A (CO)NTEMPORARY HUB FOR DESIGNERS

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SVS SOA

“A city is not just the aggregate sum of its
roads, buildings, pipes and wires that com-
prise its physical infrastructure. Cities are an
emergent self organising phenomenon that
has resulted from the interaction and
communication between human beings
exchanging energy, resources, and
information.”
“Cities are a representation of how people
interact with one another”
- The universal laws of life & death
in oragisms,cities & corporartions, Geoffery West
(CO)NTEMPORARY HUB FOR DESIGNERS DESIGN BRIEF
EUDAIMONIA ?
In Greek philosophy, Eudaimonia means achieving the
best conditions possible for a human being, in every
sense–not only happiness, but also virtue, morality, and
a meaningful life. It was the ultimate goal of philosophy:
to become better people—to fulfill our unique potential
as human beings.
You can achieve Eudaimonia, Aristotle argued, by work-
ing hard, cultivating your virtues, and excelling at what-
ever tasks nature and circumstances come to you. How-
ever, Aristotle also wrote that living in the right kind of
place and balancing your activities with wisdom are es-
sential to achieving Eudaimonia as well
Along those lines, the challenge of the project lies in cre-
ating an eudaimoniac environment that would, serve as
a breeding ground, a platform for social interaction and
help build a meaningful community for creative individu-
als & Design entrepreneurs.
https://philosophyterms.com/eudaimonia/
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DISCOURSE:
According to Urban Sociologist Ray Oldenburg, people need three types of places to live fulfilled,
connected lives : Their “first place (home) for private relief; their second place” (work) for economic
engagement; and their “third place”, a more formless arena used for reaffirming social bonds and
community identities. Mortice,Z.(2016) The third place can be a cafeteria, community center, or even
a public square. The need for these three separate spheres defines how human environments are
designed at a base level, but increasing urbanism and mobility is demanding to synthesise these
different spaces into one. The result would be a type of building that results in a co-living Hub. How-
ever, to the break the complexity, the scope of the project would focus on the latter parts of it (work &
leisure) to create a space for co-working & Leisure aimed at achieiving a Eudaimoniac Envirornment.
(CO)NTEMPORARY HUB FOR DESIGNERS DESIGN BRIEF
BACKGROUND: CO-WORKING
The new modern communities consists of more freelancers, independent contractors and solo
enterpreneurs, and will constitute a large amount of the total workforce in the future.
Nowadays younger generations prefer to work in places where they can find a community of
like-minded people. But also a “fun and social” workplace with flexible work hours. Not everyone
can afford to buy or rent a property In the city centre with a close connection to main social networks
and customers. Increased mobility and the rise of the sharing economy has changed the way we
live, work and travel but also transformed our physical environment.
The challenge of the project lies in creating an extroverted, inclusive and a homelike working envi-
ronment that can encourage its users to interact, thereby creating a social platform enhancing work
efficiency and productivity.
The first co-working space was founded in 2005 in San Francisco. It has become a part of the cur-
rent sharing economy revolution. Today, co-working facilities are wide spread across the world and
keeps expanding rapidly in big and small cities.
The final result should be an integrated urban physical form encompassing co-working,recreational
& social spaces that is capable of handling multi-disciplinary issues of our urban society.
The main focus should be on the spatial qualities of the building, it’s immediate surroundings and
the working environment and interactions within it followed by the technical aspects , details of the
building and it’s systems
Perry, Michelle, Sutton (2016). The Estates Gazette; Sutton (2016) CO-living in a harmony.
Singh A. (2018) ArchDaily. Retrieved from https://www.archdaily.com/884192/why-open-plan-of-
fices-dont-work-and-some-alternatives-that-do 5
 (CO)NTEMPORARY HUB FOR DESIGNERS DESIGN BRIEF

CHALLENGE I DESIGN GUIDELINES :

We believe that architecture and design can considerably help in Creating an infra-
structure that could attract more passionate freelancers & entrepreneurs adhered to
any field of Design. Appropriately designed Spaces with proper consideration of influ-
encing parameters can have a positive impact on the way these individuals co-exist
and work. The goal is to design a space that promotes authentic social interaction,
Co-working, co-creation, a sustainable lifestyle, value of sharing of all kinds, circular
economy and local participation and collaboration. The building should not only fulfill
sustaianble development from an enviromental perspective but also from an aesthei-
cal and social stand point.

The students are asked to design a hub/ building that accomodates spaces for co-work-
ing & production ( Fabrication / Prototyping Labs) for designers of 2500 nos with
Recreational spaces & a Library space that is accessible for both the members and
public.

“The word Co-working won’t be a word in

the future, it will probably just be the way we
work.”
CO- working CO- production Recreational Public
Space Space Spaces Library

Prakash, R.2011
We encourage the Students to be more creative by developing their own programs,
rather than just sticking on with the defined / Stereotypical spatial requirements; the
design should accomodate innovative activities that would promote Eudaimonism.

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 (CO)NTEMPORARY HUB FOR DESIGNERS DESIGN BRIEF

SITE SELECTION CRITERIA : Coworking Space at EGL, Bangalore.

Students are free to site their projects anywhere across Southern India. But this is not to undervalue
the importance of site – Students should carefully consider their site (which must be a “real” site, in
an existing urban location) as the site context should inherently have significant influence over the
project’s design. The intention is these freedoms on site will maximize the diversity and creativity of
the responses.

The selection of site will also strictly be based on the following criteria.

- Must be situated in a commercial / Institutional zone ( Refer Land use map)

- Most preferably located in a CBD ( Central Business District)
- Closer Proximity of transit nodes.
- Should have a minimum area of 3 acres ( 12,138 m2 )

WeWork EGL is located in the marquee Embassy Golf Links Business Park. Surround-
ed by several major corporate headquarters, close to Bengaluru’s vibrant start-up belt, and
well-connected to both IT corridors. The building features intelligently designed collaborative
workspace, beautiful private offices, and generous conference rooms spread over 6 floors.
CASE STUDY OPTIONS :

1. WE WORK : 2. BHIVE :

WeWork is an American company that provides shared workspaces for technology startup sub-
culture communities, and services for entrepreneurs, freelancers, startups, small businesses and
large enterprises. Founded in 2010, it is headquartered in New York City. As of early-January 2019,
WeWork had a valuation of roughly US $47 billion and managed 10,000,000 square feet (930,000
m2) of office space.
BHIVE Workspace claims to be one of
WeWork designs and builds physical and virtual shared spaces and office services for entrepreneurs
the largest coworking spaces founded
and companies.WeWork has more than 5,000 employees in over 280 locations, spread across 86
in Bangalore, India.It was established
cities in 32 countries including Australia, Argentina, Belgium, Brazil, Canada, Chile, China, Colom-
in 2014 and currently operates 11 cen-
bia, Czech Republic, France, Germany, Hong Kong, Indonesia, Ireland, India, Israel, Japan, Ma-
tres with around 250,000 square feet
laysia, Mexico, Netherlands, Peru, Philippines, Poland, Russia, Singapore, South Korea, Spain,
of co-working space in Delhi and Ban-
Sweden, Thailand, Vietnam, United Kingdom and United States.
galore. Its current co-working spaces in
Bangalore are located in HSR Layout,
In India, they are located in Gurugram, Bangalore, Hyderabad, Mumabi, Noida, Pune.
Domlur, Residency Road, Koramangala,
Patricularly in Banaglore, they are located across city at 10 different locations.
Indiranagar, Whitefield and Gurgaon.

https://www.wework.com/
https://bhiveworkspace.com
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