TikTok Influencer Post Pricing

Nano Micro influencer Mid-tier influencer Macro influencer Mega influencer

influencer
(1k-10k (10k-50k (50k-500k (500k- 1M
followers) followers) followers) followers) (1m + followers)

e $5-$25 $25-$100 $100-$1,000 $1,000-$2,000 $2,000+

P250- P1,250- P5,000 P5,000- P50,000 P5,000- P100,000 P100,000+

P1,250

Source: InfluencerMarketingHub

Expected Output:
Tangible:

Average earned value per dollar spent: $5.78

Or Php 290 per P50 spent

ROI= (Net Profit/ Cost of investment) x 100

Estimated ROI= (290/50) x 100 = 580%

1. Sample ROI on investing to a Mid-tier Influencer:

Cost= P50, 000

Estimated ROI= 580%

Cost x Estimated ROI= 50, 000 x 580%= P290, 000

References:

Influencer Marketing ROI: The Marketers Guide to Measurement - inzpire.me Blog

Reaching New Audiences With Influencer Marketing | Crayons & Marketers

(crayonsandmarketers.com)

Influencer Marketing Costs (2021) - Business of Apps

The ROIs of Influencer Marketing: Tangible and Intangible Benefits | S IDEBUY (sidebuyblog.com)

All included in ppt

ROI- financial ratio used to calculate the benefit an investor will receive in relation to their investment
cost. –corporatefinanceinstitute