BSA302 - PRODUCT MARKETING

Group
Presentation 1
Tran Thi Thanh Hoa
Phan Thi Minh Huyen
Luu Nguyet Anh
Tran Thanh Binh
Today's
Agenda Dynamite

Vigra

Development of new products of 3M

1 new current product

Our new product - Smartphone

Dynamite
How it was founded?
• Dynamite is an explosive
• Patented in 1867 by the Swedish
physicist Alfred Nobel.
VIAGRA
•An oral medication used to treat
problems related to male
physiological /sexual function.
•Physiological weakness,
•Erectile dysfunction (rối loạn
cương dương),
•Impotence (liệt dương),
•Early menopause (mãn dục
sớm).
 How was Viagra found?

UK-92480: Dissapointing Side effect: Erections Viagra was found in

hypertension (high result (cương dương) 1998
blood pressure) and

medication --> Heart

disease treatment
BY ACCIDENT
 Minnesota Mining and Manufacturing Company
Diversified American corporation manufacturing a wide range of products, including

abrasives, adhesive tape and related products, and consumer-electronics components.

3M has operated a manufacturing plant in
Columbia, Missouri since 1970.

The plant has been used for the

production of products including
electronic components, solar and
touchscreen films, and stethoscopes.
What is 3M
Innovation
strategy?
 3M's strategy is to provide a wide
variety of Innovation centers and
Technical forums to create a pool of
practical, novel, and worthful ideas
that are then nurtured into
opportunities. Field visits by Scientists
to observe customers to understand
their pain points are very common at
3M.
How does 3M
enable the
innovation
process?
30/4
RULE
 "We even aspire to greater
achievements - to be one of the
leading electric vehicle
manufacturers in the world while
inspiring our customers to be
boundless together and join hands
in the electric vehicle revolution,
creating a sustainable future for all"
5 newest segments electric
vehicle lineup of Vinfast

VF 5 VF 6 VF 7 VF E35/VF 8 VF E36/VF 9
(SEGMENT A) (SEGMENT B) (SEGMENT C) (SEGMENT D) (SEGMENT E)
41,000 USD in the US; 56,000 USD (US);
starting from 36,133 49,280 EUR (Europe)
EUR in Europe and and 1.443 billion VND
1.057 billion VND in (Vietnam)
Vietnam
Design targeted to meet highest
safety standard NHTSA 5-star
Safety Ratings and equipped with
11 airbags.
Smart Services features: Virtual
Assistant, Remote control by
VinFast App, Ecommerce service,
Video game, Mobile home and
more.
ADAS features: Traffic jam assist,
Highway assist, Automatic lane
changing assist, Parking
assistance, Remote parking and
more.
SMARTPHONE
"KEY"
"The assurance for one to live
larger and achieve more"
 from me from me
MSGR MSGR

from me from me

to you to you

to you to you

"WORK MODE - LIFE MODE"

 from me from me
MSGR MSGR

from me from me

to you to you

to you to you

"WORK MODE - LIFE MODE"

Target Gen X
Customers & Early Gen Y

Late Gen Y
& Gen X

Company
 BSA302 - PRODUCT MARKETING

Group
Presentation 2
Tran Thi Thanh Hoa
Phan Thi Minh Huyen
Luu Nguyet Anh
Tran Thanh Binh
Today's
Agenda Failure in new products
development/new SBU

Develop our new product in 5

steps
 from me from me
MSGR MSGR

from me from me

to you to you

to you to you

Failure in new products development

 Google Glass
- Launched in 2013
- Google glass was way
ahead of its time
But after two years Google
discontinued the
development of Google glass.
- High price
- Low battery life
- Privacy concerns
 COCA - COLA
1- Dasani
Dasani water is a Coca-
Cola product that works
well in the USA but it
was a big failure when
Coke tried to introduce
Dasani in the United
Kingdom.
 COCA - COLA
2- Coca-Cola C2
- This Coke product was
marketed as having half the
carbohydrates, sugars, and
calories compared to standard
Coca-Cola
- The target of Coca-Cola C2
are men between 20 and 40
years old
But the people who really care
and drink diet soda are women
 from me from me
MSGR MSGR

from me from me

to you to you

to you to you

"Key" smartphone with outstanding

security function is the best solution
Target Gen X
Customers & Early Gen Y

Late Gen Y
& Gen X

Company
 from me from me
MSGR MSGR

from me from me

to you to you

to you to you

"WORK MODE - LIFE MODE"

Step 3
CONCEPT EVALUATION


TECHNICAL? IS IT FEASIBLE?

Run test flight model for all the

features
How do phones be compatible
with these new features?
Code? Resources? Errors?
 MARKETING

How can we approach / educate

the market?
Why do they need to use our
product?
What channel do we market our
product?
 FINANCE

Where do we find funding?

Is it a long-term resources-
burning industry or a niche
market?
What type of investor are we
looking for?
Step 4

PRODUCT
DEVELOPMENT
 Product Development Process

1ST 2ND 3RD 4TH 5TH FINAL

Design Review every The EPM Iteration Packaging Product

week (engineering
Room Launching
program

manager)
Step 5

LAUNCHING
STEP 5 Customer Education

Reviewer

Internal company

Pre-order

Exclusive distribution store

LAUNCHING
 h an k
Tfor watchins
g!