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Establishment of Quick Snack Enterprise

(Manufacturer of French Fries & Cheese stick)
Barangay San Pedro, Sto. Tomas City, Batangas

A Business Plan Presented to the Faculty of Accountancy, Business and

Management
First Asia Institute of Technology and Humanities
Fidelis Senior High School

In Partial Fulfillment of the Requirements for the Subject

Entrepreneurship

By:

Da Silva, Ericka Grace T.

March 2022
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I. INTRODUCTION

Quick Snack Enterprise aims to be the fastest growing and most rewarding

company in the food sector, creating the best product while inflicting no additional harm

and instead creating healthy food for people. The Quick Snack Enterprise is committed to

delivering and producing high-quality products that meet and exceed the needs and

expectations of its customers, while also certifying its affordability to the public and

assuring people that all products are made with such dedication and utmost care.

II. MARKETING MIX

PRODUCT

Level 1: Core Benefits of the Product

French fries are frequently chastised for being unhealthy. However, recent

research indicates that the dish has health benefits. According to the Foodrinke Team,

fries can be a rich source of potassium, which is helpful for muscle regeneration, and

vitamin B6, which helps balance female hormones. French fries also include potassium,

which is beneficial to bones and muscles and provides energy to cells for repair and

growth.

Cheese sticks are a nutritious lunchbox food. Cheese's calcium and protein

content make it ideal for creating strong bones and muscles. Cheese contains a lot of

whey protein, which is the same sort of protein found in many powdered muscle-building

supplements.
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Level 2: Physical Characteristics of the Product

The surface of the French Fries is crunchy, and the interior is soft and fluffy. It's

not overly crisp, which might lead to a rough exterior that goes beyond crispiness. It has a

golden-brown color that appeals to all customers. While the Cheese stick has a crunchy

surface, and the inside is soft because of the cheese. It has a golden-brown color which

means it is cooked properly.

Level 3: Augmented Benefits of the Product

Customers are more inclined to purchase a product if the company provides them

with more than just the product. Quick Snack Enterprise provides free product delivery to

customers who order 5 or more of their products.

PLACE

Physical Location

A strategic location is essential for the firm’s awareness. The Quick Snack

Enterprise is located in Barangay San Pedro, Santo Tomas City, Batangas. It is the

chosen location for the business because it is convenient, and many customers will be

able to see the business from there. The business's target market is a customer who enjoys

eating fries and cheese sticks.

Cyber Location

The Quick Snack Enterprise uses Facebook Page to promote their products and to

collect potential customers. With the use of Facebook Page, the Enterprise was able to

communicate to their potential customers easily and conveniently. The Enterprise can
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easily promote and advertise their products through Facebook Page wherein they can gain

potential customers that will surely buy to them.

Facebook Page
QUICK SNACK Enterprise | Facebook

Figure 1. Facebook Page of the Enterprise

PRICE

The business owner came up with 4% mark on for every item.

Table 1. Product Costing

RAW MATERIALS
Materials Quantity Unit Unit Price Amount
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Cheese stick 5 Pack 35.00 175.00

Oil 3 Bottle 30.00 90.00
Mayonnaise 4 Sachet 20.00 80.00

Cheese 2 Sachet 28.00 56.00

Powder
FACTORY OVERHEAD
Materials Quantity Unit Unit Price Amount
Paper Plate 1 Pack 18.00 18.00
Total Cost 419.00
Total Units Produced 60
Initial Cost per piece 6.98
Mark-on Percent (6%) 4.42
Selling Price Php 10.00

RAW MATERIALS
Materials Quantity Unit Unit Price Amount
French Fries 1/2 Kilogram 110.00 220.00
Oil 3 Bottle 30.00 90.00
Mayonnaise 4 Sachet 20.00 40.00

Cheese 2 Sachet 28.00 56.00

Powder
FACTORY OVERHEAD
Materials Quantity Unit Unit Price Amount
Paper Plate 1 Pack 18.00 18.00
Total Cost 424.00
Total Units Produced 61
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Initial Cost per piece 6.95

Mark-on Percent (6%) 4.15
Selling Price Php 10.00

PROMOTION

Digital Poster

Quick Snack Enterprise uses poster in advertising their product. Digital poster is

more convenient and affordable. Also, people don’t like reading long messages so by

using posters customers will easily identify what the products is without reading a lot.

With the use of this poster, the Enterprise will attract many customers because of its

creativity and simplicity.

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Figure 2. Digital Poster of the Enterprise

PEOPLE

Ms. Ericka Grace T. Da Silva, the owner of Quick Snack Enterprise, plays a

strategic role as well as being involved in the day-to-day management of the service. She

has the knowledge and authority to make strategic decisions and to clear the road of

political and financial impediments. She oversees the company's growth, stability,

direction, and day-to-day operations.

PHYSICAL EVIDENCE

Packaging

Quick Snack Enterprise uses paper plates in serving their food. They put the

product into the plastic so that when delivering it to the customers it will avoid spilling it

and getting some dust while on the way.

Figure 3. Packaging of the Product

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Figure 4. Logo of the Enterprise

The Enterprise came up with a circle-shaped logo with a color blue as for it

background and a spoon and fork in the center that highly represent the Enterprise’s

entity – “Quick Snack Enterprise.” First, the Enterprise choose a circle-shaped logo since

the lack of edges or points makes circle logo design a popular choice. Circles are round

and squishy, which gives them a distinct feel that distinguishes them from most other

shapes. Circles represent stability and collaboration. Ring-based logos are intended to be

friendly and pleasant. Second, the spoon and fork at the center of the logo represents each

customer's contentment and fulfillment with the goods given by the Enterprise. Third, the

Enterprise chose blue and yellow for the logo colors because they are known to boost

appetites, but they are also the colors that people notice first, which is why so many

restaurants include blue. Yellow, on the other hand, indicates that something is unique or

innovative, or that the product is less expensive. With its cheerful spirit, this color exudes
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a youthful, happy attitude that may appeal to a younger demographic. Yellow and blue

are the most common food colors, evoking taste and driving appetite. Blue and yellow are

both effective at attracting attention. The Enterprise chose this font for the word "Quick

Snack" since it is more noticeable than the other different fonts due to its simplicity and

strong style that is bold and represents confidence. It can also quickly attract the attention

of consumers.
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PROCESS

Chart 1. Production Process

PRODUCTION PRODUCTION
PROCESS PROCESS

Prepare all the materials Prepare all the materials

ingredients ingredients

Cheese stick French

Fries

Put the oil in the pan Put the oil in the pan
and wait until it is hot and wait until it is hot

When the oil is already

hot, put the specific When the oil is already
amount of cheese stick in hot, put the specific
the pan number of fries in the pan

Deep-fry the
cheese stick for 4 Fry them for 5-6
minutes or until minutes or until
the color of the they are light
spring roll golden in color
wrapper turns
golden brown.

Quality Control Quality Control

Defects

Defects

Yes No Yes No

Put it in the container Put it in the container

and add cheese and add cheese
powder powder

Transfer it to the paper Transfer it to the paper

plates and add mayonnaise plates and add mayonnaise

Serve. Serve.