LORLY JEAN B.

LABAD BSBA-MM 1 SECTION 13

Week: _______________Deadline: ______

Pre-Assessment: This test is required but not graded.
TRUE OR FALSE.

Directions: Read each statement below carefully. Write True if

the statement is correct and write False if the statement false.
Write your answer in the space provided before the number.

FALSE. Marketing concept focuses on the internal potentials of

the company and not based on the desires and needs of the
market.

TRUE 2. Achieving the organization’s long-term goals by

satisfying customer wants and needs.

FALSE 3. Goals of Marketing are specific metrics which are

used to track performance to make sure the firm is on track to
meet specific objectives.

TRUE 4. Focusing on customer wants and needs to distinguish

products from competition.

FALSE 5.. The Aggressive marketing strategies and policies had

decreased the consumption of goods and service.

Ta-da! Read and carefully understand the discussion as

activities/quizzes will follow afterwards. Rubric is attached as your
basis of assessment. Shouldgreat!
You are doing you have
So any
far,questions
so good!or topics that isn’t

Discussion Begins!

Lesson 1: Definition of
Marketing and its Concepts
Week: __________ Score: ______
Deadline: _______

Instruction: Answer the following questions below.

This will be submitted in our MS Teams on or
before _____________.
1. What are the key elements in the AMA definition of
Marketing? Do you find it complete?

• Marketing is an organizational function and a set of

processes for creating, communicating, and delivering
values to customers and for managing customer
relationships in ways that benefit the organization and
its stakeholders.
• Exchange process or discipline that involves
strategies, activities, positions and institutions.
• Societal process that marketers must communicate
the sustainable value of the product or service to its
target market. It is a critical business process for
attracting customers to satisfy their needs and wants.
• Marketing os also an integrated process through
which companies create value for customers and build
strong customer relationships in order to capture value

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from customers in return. Simply put: Marketing is the
delivery of customer satisfaction at a profit.
2. In your Barangay, is marketing existing? Explain.

Yes, it exist. One of the top most example of marketing in

our own barangay is the people, our neighborhood in
specific, who have their fish businesses. As I can see, they're
all that the AMA define marketing. It i because, it is not just
once that I have saw them marketing their fish to many
people but a couple, triple and most likely of the times. I've
lost count.
3. Assume you are about to graduate. How would you
apply marketing principles to your job search? In
what ways would you be able to market yourself and
impress the human resource specialists create,
communicate, and deliver value as a potential
employee, and what would that value be, exactly?
How would you prove that you can deliver that
value?

Finding a job is a difficult thing to do because you will

certainly compete with other applicants. You need to show
your skills and your talents aside from that you need also to
speak very well about yourself on how you can help the
company. You need to impress the human resource specialist
so that you will be accepted for the job you have applied. You
need to stand among other applicants. You need to market
yourself by telling the interviewer that you possess the
necessary skills for the job. Showing them that you are
competent and you have enough experienced. In an
interview, you need to be ready for the questions"tell me

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something about yourself" this is the common question that
is hard to answer if you are not ready. This question is very
important because the interview will get all the details from
you answer. I would apply marketing principles in a job
search by considering myself that I am the product. The idea
of marketing myself may not sound like anything that
concerns me. But it's a skill everyone needs to master. I
would able to market myself in a way like selling a product,
by telling the goods or benefits they will have if they accept
me and having a good relation to them.

4. Is marketing always appropriate for political

candidates? Why or why not?

Week: __________ Score: ______

Deadline: _______
Instruction: Watch the video. Online marketing vs
traditional marketing then write the difference
between traditional versus online marketing for

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 Product, Price, Place and Promotion.
https://www.youtube.com/watch?
v=d4aijRJFOq4&t=9s This will be submitted in the
Ms Teams on or before _________ and your
answers will be discussed in the next virtual
meeting.

4Ps Traditional Marketing Online Marketing

Product  Actual product/good  Actual product/

products Good products
 •Local Product but
Target International

Price  Low Profit margin  Low overhead high

high overhead profit margin
Place  Rented comfortable  Online Marketing
place
Promotion  Hired salespeople  Hired content writer
advertise local  Invested online
newspaper marketer
 Nice looking website
 Use SEO, pay-per-
click and online
marketing.

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Week: __________ Score: _______
Deadline: _______
Instruction: In this part, what you will answering
questions below by watching an advertisement
video. You are allowed to use another sheet of paper
and make sure to staple your answer inside the
module.
1. How does marketing changes how you
think about things?
https://youtu.be/OAlyHUWjNjE
2. In what way does marketing creates
memorable experiences?

https://youtu.be/YMJD53fxihU

3. Marketing alters history. Would you agree?

https://youtu.be/KQNBNiXGMiA

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Name:_________________Month: _______
Date: ________ Course & Year:___________
Home Address: _______________________
Email Add: ______________Contact #: ____
Facebook Account: ____________________

I. Instruction: Which from the following statements do

you think is correct or incorrect. Write True if the
statement is correct and False if it is incorrect. Write
your answer before each number. This will be submitted
in the MS Teams on or before ___________.
______1. The economy has a direct impact on the way
marketers push their products to consumers.
______2. Marketing activities are planned by
management, and their executions are monitored
through managerial functions.
True 3. Marketing concept focuses on the internal
potentials of the company and not based on the desires
and needs of the market
True 4. Achieving the organization’s long-term goals by
satisfying customer wants and needs.
True 5. Goals of Marketing are specific metrics which
are used to track performance to make sure the firm is
on track to meet specific objectives.
True 6. Focusing on customer wants and needs to
distinguish products from competition.
FALSE 7. Marketing is an organizational function for
creating, communicating, and delivering value to

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customers and for managing customer relationships in
ways that benefit the customers.
TRUE 8.. Sales concept refers to the idea that people will
buy more goods and services through personal selling
and advertising done aggressively to push them in the
market.
TRUE 9.. Relationship concept/marketing an approach
that centers on maintaining and improving value-added
long-term relationships with current customers,
distributors, dealers and suppliers.
FALSE 10.. Traditional concept marketing is a marketing
strategy a company uses to determine if it can produce a
non-viable product consumer want or need, whether the
company can produce enough products to fill the need,
and the marketing method by which the need can be
filled.
II. Instruction: Choose the letter of the best answer.
Write your answer before each number.
___1. What is the process through which companies
create value for customers and build strong customer
relationships in order to capture value from customers
in return.
a. Promotion c. Customer Valuation
b. Advertisement d. Marketing
___2. To capture the value from the customers,
marketers should ____?
a. Define the customer needs and wants
b. Construct integrated marketing program
c. Establish marketing objectives

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 d. Understand the business environment and its
factors
___3. It is a consumer 's necessity for a product 's or
service 's specific benefit, whether that be functional or
emotional.
a. Need b. Want c. Value d. Scarcity
___4. The process must conform to standards in terms
of product quality.
a. Marketing Process c. Production Process
b. Sales Process d. Marketing Process
___5. These are the social needs for recognition and the
development of higher social satisfaction which is
limitless.
a. Needs b. Wants c. Drive d. Scarcity
___6. This concept refers to the idea that people will
buy more goods and services through personal.
a. Marketing Concept c.Production Concept
b. Sales Concept d. None of these
___7. . It views that organizations must satisfy the
needs of consumers in a manner that gives for society’s
benefit.
a. Marketing Concept c.Production Concept
b. Sales Concept d. None of these
___8. This is a prominent type of internet marketing
where a third party promotes a product and earns
commission, or a piece of the profit gotten from every
sale made through that referral.
a. Affiliate Marketing c. Inbound Marketing

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 b. Referral Marketing d. Video Marketing
___9. This is a type of marketing where an individual
or customer pleased with the results gotten from a
product refers the product to another person.
a. Affiliate Marketing c. Inbound Marketing
b. Referral Marketing d. Video Marketing
___10. A theory that proposes products/services fall
into one of four categories depending on the market and
the product released.
a. Mendelow’s Matrix Theory
b. SWOT Matrix Theory
c. Ansoff’s Matrix Theory
d. Key Performance Indicator (KPI) Matrix Theory

III. Instruction: Choose the correct term that would

finish the analogy. Write your answer in the blank
provided.

1. Water: Need; Soda: Want

2. Contemporary Marketing Orientation: Consumer
Focused; Traditional Marketing Orientation:
Company focused.
3. Rice: Need; Burger: Want
4. _______: Want; ______:Need
5. Traditional Marketing Orientation:
______________; Contemporary Marketing
Orientation: _____________.

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  RUBRICS FOR ESSAYS
Assessment
Needs Developing Sufficient Above Average
Criteria/Rubrics Improveme
nt (5) 
(10) (15) (20)

Clarity and The idea of the The central The central The central
ideas student purpose of purpose of purpose of the
reflection is the student the student student
70% not well- reflection is reflection is reflection is clear
defined. identified. clear and and supporting
Central ideas Ideas are ideas are ideas always are
are not generally almost always well-
focused to focused in a always focused. Details
support the way that focused in a are relevant,
thesis. supports the way that enrich the work.
Thoughts thesis. supports the
appear thesis.
disconnected. Relevant
details
illustrate the
student’s
ideas.
Organization Information Information Information Information and
and ideas are and ideas are and ideas are ideas are
20% poorly presented in presented in presented in a
sequenced (the an order that a logical logical sequence
student jumps the reader sequence which flows
around). The can follow which is naturally and is
reader has with followed by engaging to the
difficulty minimum the reader audience.
following the difficulty. with little or
thread of no difficulty.
thought.
Mechanics There are five There are no There are no There are no
or more more than more than more than two
10% misspellings four three misspelled
and/or misspellings misspellings words or
systematic and/or and/or grammatical
grammatical systematic grammatical errors in the
errors per grammatical errors per document.
page or 8 or errors per page and no
more in the page or six or more than
entire more in the five in the
document. The entire entire
readability of document. document.
the work is Errors The
seriously distract from readability of

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 hampered by the work. the work is
errors. minimally
interrupted
by errors.

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