SERVICE MARKETING

Course CODE: MKT01202

NAME: HAMZA KHALID SAP ID: 70072479
DATE: Jan 13, 2021 Time: 7:00Pm to 9:00Pm
Teacher Name: Sir, Jahanzeb Ahmed khan SECTION: “B”

1 Discuss service quality in terms of pre and post sales benefits that can
give the product/ company a competitive edge in the market
The presales service plans to increase sales tomorrow. Later sales service plans to maximum
customer satisfaction. Restructuring services can provide a significant international
competition benefit so that they can play a role in the company's efforts in foreign markets. It
is important to realize that in such a process, there is no additional value, as most industrial
companies already provide a variety of services to serve their customers. This approach
includes reorganization of these existing services.

Presales is a process or set of activities/sales that have been done normally before customers
get, although sometimes the sales period is also extended even while the product or service is
provided to the customer. Presale services are designed to increase the total sales volume.
Posts sales services are aimed at maximizing customer satisfaction. Reorganizing services so
that they play a role in a firm’s efforts in overseas markets can provide a critical international
competitive edge. It is important to realize that, in such an undertaking, there may be no
additional costs, since most industrial firms already have a wide variety of services to offer
their customers. This method involves restructuring of these existing services. Pre sales
services are designed to increase total sales volume and post sales services are aimed at
increasing customer satisfaction. The company's efforts in foreign markets to play a role in
the companies' services can provide a significant international competition benefit. It is
important to note that, in such a company, there may be no additional costs, as most industrial
companies have already got a variety of services to offer to their customers. This method is
involved in reorganization of these existing services.

Consistent customer satisfaction as competitive advantage because of pre-sales services with

high quality and enthusiasm; and perhaps the most important but neglected benefit of pre-
sales support is the once-on-one effect that has been sold with the customer. The participation
of sales support in the sales process in the first place increases the possibility that the product
or technology is the right choice for the customer. From a product management perspective,
pre-sales support can provide feedback on the product team to help product teams improve on

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 SERVICE MARKETING
Course CODE: MKT01202
NAME: HAMZA KHALID SAP ID: 70072479
DATE: Jan 13, 2021 Time: 7:00Pm to 9:00Pm
Teacher Name: Sir, Jahanzeb Ahmed khan SECTION: “B”

the basis of many regular interactions with their customers and potential buyers. Presales
support can also provide advice to customer support teams by using its impact for
competitive land renovation and customer and customer needs. Quality pre-sales services
helps to finding, winning and keeping customers loyal; for example once a Wal-Mart
customer needed a shirt for his formal meeting related to business, but he had no much time
and the moment he wanted was early in the morning, when most of the stores are not opened
but what Wal-Mart did to that customer was remarkable service level, one of their employee
was waiting for him with different ties and shirts in the early morning before opening the
store, this thing created a good relation with this customer and will create the positive word
of mouth, and they won a new loyal customer and they were able to sale product tie with
shirts.

Post sales services support, sometimes after the sales service, the customer buys a product
after there is no service provided. Later sales support can be provided by third-party retailers,
developers or customer services or training providers.

When most people buy a vehicle, the car dealership will offer sales services, which means
that if the vehicle needs attention for any reason, they will offer the service. Sometimes it's
free because the buyer has already made the purchase, but there may be an extra price at other
times. Or maybe even a discount percentage because the purchase is already made.

 There is a service that is provided after the sale/post sale of later sales support
goods or services. The maximum subsequent sales support includes a warranty,
warranty, upgrade, or repair service.
 The most important part to consider. The customer is an asset for any company or
organization.
 Sale does not end after closing. After closing, the sale starts.
 You may not be happy after selling the focus on how you can get this customer to
maintain through the sales services after you.

A sale is the first step in increasing your sales, not the last one. After providing good
service after sales your customers show that you want to build long-term relationships
with them, get their loyalty and maintain their business.

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 SERVICE MARKETING
Course CODE: MKT01202
NAME: HAMZA KHALID SAP ID: 70072479
DATE: Jan 13, 2021 Time: 7:00Pm to 9:00Pm
Teacher Name: Sir, Jahanzeb Ahmed khan SECTION: “B”

2 If a company is a new entrant in the market, what would be its initial

steps and long-term establishment tricks in terms of branding strategy
and a long-lasting effective business plan? Develop a hypothetical
scenario creating a brand in the light of the above asked question.
If a company is a new entrant in the market, these would be its initial steps and long-term
establishment tricks in terms of branding strategy and a long-lasting effective business plan.

2.1 Find your target users and marketing research

Before planning to launch product, marketer need to understand his audience. (MARKET
RESEARCH) Research the in-depth market to get valuable information about your target
customers and what they want. This research will be formed based on all other steps in
planning your product launch, including your marketing strategy. This should help you
answer the following questions:

 How should I position your product?

 What do your target audience need and appreciate?
 How can you position your products in a way that will echo with them?

 Where should you distribute your product?

 How should you price your product?
 What is the demographic income of your target users?
 Will that product get very expensive?
 What kind of adjusting can you make to fit their budget?
 And where is your product market?
 What social media platforms do your target customers use?
 What head should you use in the launch marketing material of your product?
 Do you focus on the logic or emotions of your audience?

2.2 Product messaging channels for advertisement and promotion

Messaging and positioning will play a big role in how your products offer your new product
to your target customers. Now that your audience has a full understanding, you need to
design a message that will highlight the most valuable features of your product.

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 SERVICE MARKETING
Course CODE: MKT01202
NAME: HAMZA KHALID SAP ID: 70072479
DATE: Jan 13, 2021 Time: 7:00Pm to 9:00Pm
Teacher Name: Sir, Jahanzeb Ahmed khan SECTION: “B”

What is the most aspect your target customers will get? And how can you do your message in
a way that will echo with them?

Ideally, messaging should include your product in an eye-catching slogan and price
suggestion. It should highlight the best features of the product, and solve these problems.

2.3 Planning your product launch promotion strategy

Now you have valuable information about your audience, and your product is ready to
messaging. Then you need to plan how to boost your launch. More effectively you promote
it, improving the chances of success.

The purpose of your product launch promotion strategy should be to educate your target users
and build hype for launch. There are some ideas to help you plan your strategy:

 Start a blog and create letters that inform readers about the product's features.
 Submit guest messages or be submitted to industry publications.
 Provide consumers the opportunity to win free trials or samples of your products to
create encouragement.
 Provide special insights to industry experts and influences to reach a relevant
audience.
 Send regular email updates to your users.
 Start on industry trade show or event for more ads.
 Keep your social media followers informed about your development.
 For example, in this Facebook post, as well, a great job for their products starts with
the social media tasker.

2.4 Plan your strategy after launch

To really complete your product launch strategy, you need to plan even after your launch.
You can't just start a product and expect to get it away. You need a strategy to maintain your
launch speed. Make sure your post launch plan includes strategies to keep your customers
and target audience engaged through social media, content marketing and influence
marketing.

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 SERVICE MARKETING
Course CODE: MKT01202
NAME: HAMZA KHALID SAP ID: 70072479
DATE: Jan 13, 2021 Time: 7:00Pm to 9:00Pm
Teacher Name: Sir, Jahanzeb Ahmed khan SECTION: “B”

You should also have a support plan that includes a system for addressing customer
complaints and problems.

Now you know four of the most important steps to create a complete product launch strategy.
If you have questions about starting new products, feel free to leave a comment, or reach me
directly.

2.5 Hypothetical scenario

I am here to introduce an ice cream van or ice cream truck as brand which will be fully
loaded with the variety of ice cream flavors in it. And it will wander all around the societies
which are few miles apart from the busy markets. This van will surely have different tastes in
it like brownies, waffles, Tart, soft cone ice creams and different flavors of shakes. This ice
cream van will tend to sell both pre-manufactured ice pops in wrappers, and soft serve ice
cream from a machine, served in a cone, and often with a chocolate flake or sugary syrup.

I am giving it a shape because I feel like it will be very convenient for our buyers to have
these fresh made ice creams right at their doors. I belong to a much modernized society
where mostly everything is done online and people now days don’t like to go directly at the
stores and buy stuff for themselves. Everyone now likes to stay at home and get their
desirable things. Other than this those people who reside away from busy life and are located
at calm sort of environment they would probably not want to burn their fuel and cover a
distance for ice creams and stuff that can joy them. So, it’s for those people who would like
to stay back at home and not cover any distance and get them freshen ice cream right away.
Also they can also order it online.

This Business plan has been discussed for the children mostly who can amuse themselves or
have fun while having their most wanting things to eat at their doors. And for those busy
people who are really into their work and not get any spare time for their children to get them
ice creams or shakes of different flavors rather they always excuse them for being staying
busy as they are really workaholic.

The most important thing about this mobile van is it is available to all doors in the society and
serves as a portable retail outlet for ice cream usually during the summer. People of the

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 SERVICE MARKETING
Course CODE: MKT01202
NAME: HAMZA KHALID SAP ID: 70072479
DATE: Jan 13, 2021 Time: 7:00Pm to 9:00Pm
Teacher Name: Sir, Jahanzeb Ahmed khan SECTION: “B”

society can get fresh and warm edibles with no fear of rotten ingredients in it. And this van is
easy to approach as it will stop right next to the buyer’s door. This van will also have some
distractive cartoon characters on it and will be painted in bright colors apparently it will
attract children easily.

2.6 Market research, target market, brand development and distribution:

 It’s a food business and Often, feedback & surveys are taken to improve this part of
the marketing research. To set a target market and identify which group of people
you’re actually providing your services for. My brand is family oriented. However, I
would provide services for hostels, hospitals, universities like proper sanitization
packages.
 Process of service delivery is crucial since it ensures that the same standard of service
is repeatedly delivered to the customers. The delivery of my service is usually done
with the customer present so how the service is delivered is once again part of what
the consumer is paying for. Physical Evidence pertains to how a business and the
services are perceived in the marketplace. This also includes product packaging, staff
conduct, van interiors. Almost all services include some physical elements even if the
product is tangible. For example, my brand would give their customers some form of
ice cream flavors.
 I will start serving my ice cream in bulk for events like wedding parties, birthday
parties, sports events, etc. These are other effective ways to make huge profitable
margins from my ice cream van business. In addition, profits depend on the number of
sales per month, which is based entirely on customer demand.
 Accurate implementation of marketing and sales techniques such as low prices, home
delivery, unique menus, discounts and offers, gifts and combos in the festival seasons.
I can ensure a good increase in sales margins and profits.
 A mobile ice cream van can further increase my sales, as there are more and more
people around it where there is flexibility in busy areas near my area. In addition, I
can avoid high costs related to a fixed store such as furniture and accessories, rent,
etc. This will result in increasing my profit margins from my ice cream van business.

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 SERVICE MARKETING
Course CODE: MKT01202
NAME: HAMZA KHALID SAP ID: 70072479
DATE: Jan 13, 2021 Time: 7:00Pm to 9:00Pm
Teacher Name: Sir, Jahanzeb Ahmed khan SECTION: “B”

 Brand name would be Cherry bells. And its image/positioning would be attached to
customer emotions and our commitments to them

3 List and describe each stage of the distribution channel and give an
example from the clothing and foot ware industry.
3.1 B2B:

If you sell in a business, the solution is something they can use, but ultimately it is to help
apply the final products or services.

Example: Gul-Ahmed sells to retailers like Saleem fabrics and other fabric retailers.

3.2 B2C:

If you are selling to a consumer, you are selling to someone who is using his product or
service for their own purposes.

Example: Sapphire, Zara, Nishat and linen sells to customers who visit their stores.

3.3 Direct or non-redirect (one must be or the other)

Directly or your company are selling to end your specific service or product usage. It can be a
business (B2B) or a user (B2C).

Example: Nike and ADIDDAS sell footwear’s and their other products to a user in one of
their own online and brick and mortar stores.

Non-Redirect-A third party supplier or developer (B2B) sells products or services, after
which it sold to the consumer at the end of its product or service (B2B or B2C). It is common
when selling products is part of a larger solution, or for retail stores.

3.4 Intensive distribution channels:

In highly distributed channels, the producer uses many whole and retailer interventions to
promote products. The producer uses this marketing route to wet the market with products.

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 SERVICE MARKETING
Course CODE: MKT01202
NAME: HAMZA KHALID SAP ID: 70072479
DATE: Jan 13, 2021 Time: 7:00Pm to 9:00Pm
Teacher Name: Sir, Jahanzeb Ahmed khan SECTION: “B”

In garments industry, Gul Ahmed, nishat and linen and sapphire using this distribution
channel in marketing and in footwears, puma, crocs and nike using this channel.

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