Poochus LC BSCE1A MWF(12:30-1:30PM)

MEDIA AND GLOBALIZATION

The world is dynamic and ever-changing. Over the years, generations continue
to evolve as new media technologies facilitate cultural exchanges and flow of
information across borders which can change our behaviors, attitudes, emotions, and
views of the world. Globalization can be thought of as a movement of culture and
information across borders with ease while Media is the main vehicle for its rapid
expansion. They are one of each other’s driving forces. The growth of communications
technology allows people to access information and connect with individuals from
different areas of the world with ease which accelerates globalization. In return, this
ease of access of information and interconnectivity lead to further advancements of
existing media.
Because of the need to communicate and share information, different media
arose. The earliest means for mass communications can be traced back to the invention
of the printing press. It allowed for the mass production of newspapers and books
assisting the development of the society through an informed public opinion. Then came
the telephone and radio communications technology which is capable of transmitting
messages through electrical signals and electromagnetic waves. This amplified the
global dissemination of news and information beyond traditional boundaries, bringing
global information to the locality and vice-versa. The invention of the television was a
breakthrough as it is capable of transmitting audio-visual messages. It allowed the flow
of information within and between countries through news broadcasts, film,
entertainment and education programs. This sharing of information from different areas
of the world eventually led to further advancements of technology. New Media
technologies and the revolutionary Internet have intensified interconnectedness. It has
played a significant role in facilitating the connection between groups forging new
communities and enhancing understanding between people.
Everybody knows that the world is constantly changing and the future will be
different. The rapid expansion of media has a potential to change the way the world acts
and behaves. With the ease and constant access to media information, our society has
evolved and media has become essential to the formation of relations. However, some
of these relationships tend to be short-lived and shallow. People are now more
connected, ironically however, increasingly becoming disconnected with the immediate
person around. Convergence of technologies allowed people to do different tasks
efficiently however some are increasingly becoming indolent. Social media facilitates
cultural exchanges and faster communications, and it is an avenue for people to use
creatively according to their own needs. However, it is vulnerable to the spread of fake
news and information, and media censoring - in contrast to what it was made for.
Media has greatly impacted the world. It has intensified interconnectedness and
propelled the rapid spread of information, news, and content. As it evolves, the society
evolves along with it. We have now seen the effects brought by the recent technology,
how it is both affecting us positively and negatively. With the advent of smart technology
and the Internet of Things (IoT), who knows what the future it holds?