NAME: Ian Chris M.

Salazar DATE: JANUARY 29, 2022

YEAR & SECTION: BAMM 3B

ASSIGNMENT #2
A. Customer Value and the Value Equation
The task of marketing to create customer value greater than the value created
by competitors. Extending or enhancing the benefits of the product and/or
service, by reducing the price, or by a combination of these elements, may
increase value for the customer.
Explaination:
Based on my understanding and comprehension of our professor explanation
and our previous professors connected to our subject today it is really
important for an entrepreneur to have a strong relationship. Moreover, based
on my observation as another ordinary consumer, I can also prove that they
are true, just like when I buy a new dress and the saleswoman approaches
me, she has a big influence when she greets me well and gives me the kind of
clothes. that he sells, I will be more tempted to buy and choose it, especially if
I can buy it cheaper here if I buy more from another store that competes with
them.
B. Competitive or Differential Advantage
The second great principle of marketing is a competitive advantage. A
competitive advantage is a total offer, vis-à-vis relevant competition that is
more attractive to customers.
• The advantage can exist in any element of company offer; the product,
the where V= value B= perceived benefits – perceived cost (for example,
switching costs) P= Price
Explaination:
Based on my comprehension and understanding similar to my first answer to
the explanation of our professor and our previous professors connected to our
subject today I can also say that it is important and also good that there is
there an engaging offer what entrepreneurs do, or salesman to consumers just
like us because here a consumer-like us can see if a product or service offered
by someone is interested or useful and if it is not a source of wasting money or
spending of a consumer because if it is just wasted a consumer will be
 disappointed or like us they offer their service and we will not be able to
enjoy them again that will not be good for their business or if we start a
business and they are our buyers.
C. Focus
The third marketing principle is focus, or the concentration of attention.
Focus is required to succeed in the task of creating customer value at a
competitive advantage.
 All great enterprise, large or small, is successful because they have
understood and applied this great principle.
 IBM succeeded and became a great company because it was
more clearly focused on the customer needs and wants than any
other company in the emerging data processing industry.

Explaination:
Based on my understanding and comprehension like my first and second
answers. And the explanations to our professor and to our previous
professors connected to our subject today I can also say that it is important
and also good that we really have a special deal or partnership with our
customers when we start a business or offer a service because when we do not
have this habit they may not or may not be satisfied with our offered products
or services that we provide, because for example only if you offer a service
but you just word but you ignore the prohibited passing customers will not be
interested in listening to you and the service you offer or perhaps the product
you sell them.