UEF

OCTOBER 2021
21

NEWSLETTER
EXTRAORDINARY AND EMOTIONAL
GATHERING TO CELEBRATE UEF’S
ANNIVERSARY
UEF FRESHMEN IN VOLUNTEER
SERVICES TO COMBAT CORONAVIRUS
LAUNCH OF STRATEGIC ALLIANCE:
CINTANA EDUCATION AND UEF

CELEBRATE THE NEW ACADEMIC YEAR

AND UEF’S 14TH “BIRTHDAY”
FRESHMEN ORIENTATION

Cover
Freshmen Orientation
 IN THIS VOLUME

03-09 NEWS

10-14 PERSPECTIVES AND EVENTS

EXTRAORDINARY AND EMOTIONAL GATHERING TO
CELEBRATE UEF’S ANNIVERSARY

15-18 CHARACTERS
UEF FRESHMEN IN VOLUNTEER SERVICES TO
COMBAT CORONAVIRUS

Event highlights in this volume 19-28 UEF LIFE

include the Opening Ceremony, UEF’s OUTSTANDING STUDENT ACTIVITIES
14th Anniversary, the Launch of
Strategic Alliance: Cintana Education
and UEF, Conference on Finance,
Accounting, and Commerce Business
(CFAC 2021), and other workshops,
29-33 ACADEMIC CONTESTS
conferences, or student contests, such
as YouBranding 2021, Startup
Innovation Challenge 2021, UEF 34-37 COMMUNITY ENGAGEMENT
Stock Challenge, UEF Talk Masters,
etc. Despite the Covid outbreak,
UEFers strive to stay positive,
responsible to the community, and 38-39 CONSULTATION
keep plans on track. GEN Z STUDENTS ADVANTAGEOUSLY ADDRESS
CHALLENGES THANKS TO PSYCHOLOGISTS’ SHARINGS
Editorial Board
Design: Bao Tran
Translation: International Institute 40-43 TIPS
Content responsibility: Center for SCHOLARSHIP MAINTENANCE:
Information and Communication A HOW-TO WITH TIPS FROM PREDECESSORS

Cover
UEF’s 14th anniversary
 NEWS

UEF holds the National Conference CFAC 2021

On July 01-02, the virtual Conference on Finance, Accounting, and Commerce Business (CFAC
2021) entitled “Technological Innovation, Market and Policies” was jointly coordinated by UEF and
the Agency for Southern Affairs of Ministry of Science and Technology Vietnam. The event greatly
attracted the participation of experts, researchers, and faculty members, and 14 discourses on
Accounting - Auditing, Commercial Business, Finance & Tourism were reported.

UEF Service-Learning Projects taken to the international

exhibition at the Hong Kong Polytechnic University
On July 09-10, UEF Service-Learning projects were exhibited at the “International Symposium and
Expo on Service-Learning and Socially Responsible Global Citizenship”, which was held by the Hong
Kong Polytechnic University (PolyU). The virtual event attracted hundreds of international experts.
UEF was honored to be the only Vietnamese representative at this event, owning three selected
posters of social cohesion activities displayed.

3
 Supporting UEFers living in HCMC blockaded areas with all
necessities to overcome the Covid-19 pandemic
Ho Chi Minh Communist Youth Union of UEF and Department of Student Services cooperated
with UEF Charity Association to provide essentials for UEF students living in HCMC blockaded
areas. From July 19 to August 4, hundreds of students were presented with 304 gifts (totaling
over 150 million dongs). Bringing not only material value, but the gifts also demonstrated
well-timed attention of UEF lecturers and sponsors towards UEFers.

UEF successfully organizes the 3rd seminar on “Innovation in the

Digital Age”
On July 20, the UEF Faculty of Information Technology successfully held the 3rd Science and
Technology seminar with the theme “Innovation in the digital age”. Fifteen research in various
majors including information security, data mining, artificial intelligence, e-commerce, to name
a few, were published in conference proceedings.

4
 NEWS

Science Conference on Communication during COVID-19

outbreaks

On July 24, the Faculty of Public

Relations and Communication held the
conference with eight reported papers.
The conference offered a wide range of
topics related to communication activities
during the Covid-19 crisis, such as effects
on advertising trends, media enterprises,
teaching methods in universities,
differences in media culture, etc. In
addition to promoting lecturers’ scientific
research, the conference made
recommendations for enterprises and
governments to leap into national
socio-economic development.

UEF receives the Emulation flag from Ho Chi Minh Communist

Youth Union for the fourth consecutive time
Ho Chi Minh Communist Youth Union of UEF was honored to receive the Ho Chi Minh Communist
Youth Union's Emulation Flag for its outstanding achievements in the academic year 2020 - 2021
once again. UEF took second place in the groups of universities and colleges and climbed one
place compared to the previous year 2019 - 2020. This is the fourth consecutive Emulation Flag
that UEF received from the Ho Chi Minh Communist Youth Union.

55
Cohort 2021 Freshmen familiarize themselves with their
university life at UEF

Thousands of UEF freshmen entered the “Freshmen orientation” from August 16. The
mandatory session was a crucial threshold for their university life. Due to the Covid-19
pandemic, the series of events was virtually facilitated via Microsoft Teams.

Faculty development on Blended Learning

The course held on September 1

enabled faculty members to expose
the blended learning approach
and the UEF Learning Management
System (LMS). Faculty members
now have a better insight into
online education and digital
technology. With qualified
teaching methods equipped, UEF
faculty members are now ready to
kick off a new school year.

6
 NEWS

UEF Faculty members get the most of online teaching

and learning with help from international experts

On September 15, UEF Faculty members

joined a workshop on "Teaching and
learning in online education" organized
by the International Institute.
International Business Program Leader at
Leeds Trinity University (UK), Dr. Katie
Lupton, was the keynote speaker of the
workshop. During the workshop, UEF
faculty members got exposure to multiple
online teaching methods and course
designs used in the UK. They had a
chance to discuss and exchange ideas
with experts. As a result, this prompted
to enhance the quality and methodology
in teaching at UEF.

MOU signing with 08 other enterprises, more milestones

added

The Memorandum of Understanding (MOU) signing ceremony between UEF and enterprises
in finance, commerce, banking, accounting, and auditing took place on September 22.
Although this event switched to online mode, there was the same solemnity and
professionalism as the previous in-person signing ceremonies.

7
 Various activities to enhance
the spirit of solidarity at
UEF

Numerous activities and contests were

held to celebrate UEF's anniversary and
to strengthen the bond between UEF
members. The contests include the online
photo contest “My team No.1”, the
"How to stay healthy at UEF", the
“UEFeres Know It All!”. In addition to the
contests, UEF members got to join other
activities such as gatherings, sharings,
orientations, and minigames organized
by UEF departments and faculties.

Launch of Strategic Alliance: Cintana Education and UEF

On the 24th of September, the HCMC University of

Economics and Finance (UEF) was honored to officially
become the first and only university in Vietnam and
South East Asia to join the Cintana Alliance, a global
network of innovative and growing universities over the
world. Not only is this partnership a bold step forward
in enhancing UEF’s global reputation but also a
milestone marking UEF’s 14th founding anniversary.

8
 NEWS

The very first Co-teaching class in “Communication Skills”

by UEF faculty in collab with UIDE fellows

On September 21 and 22, UEF

collaborated with Universidad
Internacional del Ecuador – UIDE
(Ecuador) to organize a co-teaching
class on “Communication Skill". The goal
of this program was to create an
international and work-integrated
learning experience for students,
connect enterprises in the global
network, and improve peer interaction
between students in the Cintana
alliance. This course offered different
global classes depending on each stage.

9
 PERSPECTIVES AND EVENTS

EXTRAORDINARY AND EMOTIONAL

GATHERING TO CELEBRATE
UEF’S ANNIVERSARY

Every year, all UEF Faculty members and staff gather to organize the annual birthday
celebration on September 24. This year, UEF’s 14th founding anniversary was much more
special.

The ongoing COVID-19 pandemic forced the University to shift the event from an in-person
activity to an online one. Still, the closeness, warmth, and emotional atmosphere remained.
 UEF members who carried out the “3 in one spot" policy
(work, eat, and rest in one location) celebrated UEF’s 14th founding anniversary
The virtual meeting was attended by the leaders from the Board of Trustees including Dr.
Kieu Xuan Hung – Chairman and Mr. Do Quoc Anh – Vice-chairman. From UEF's Board of
Administration, Dr. Nguyen Thanh Giang – President, Assoc. Prof. Dr. Ngo Cao Cuong –
Vice President, Dr. Nhan Cam Tri, Dr. Do Huu Nguyen Loc, and Dr. Ho Vien Phuong – Vice
President took part in the meeting. Besides, the event welcomed the participation of over
200 UEF faculty members and staff.

More than a hundred UEF faculty members

and staff joined the meeting

10
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 “During the last 14 years of
establishment and development, UEF
members have always inherited good
values and pursued high-quality
education following international
standards. UEF is now a bilingual and
work-integrated institution. This
development is compatible with the
demanding society. Over the past 14
years, UEF has not only had an
increasing number of students, more
than 30 academic curricula from
Undergraduate to Postgraduate and
Doctoral degrees; devoted faculties and
staff, but UEF also remained its position
and reputation strong. My gratitude and
appreciation to faculty members. UEF
will stay united to overcome all
obstacles await in the new journey”

Dr. Kieu Xuan Hung –

Chairman the Board of Trustees shared about
the development orientation and sent his wishes to UEF members

Mr. Do Quoc Anh gave a brief introduction to provide everyone with an insight into UEF's
development.

“It is extraordinary that UEF will head to its 15's anniversary with numerous
obstacles along the way due to the COVID-19 crisis. However, challenges
always come with opportunities. I wish UEF members good health, innova-
tions, and creativity to lead UEF in making a breakthrough journey to a
world-class education.”

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11
The current success results from the great contributions of UEF members. At UEF – our second
home, each member continuously makes consistent and wholehearted efforts at UEF's
development. For the first time in our history, teaching methodology, management, and
administration are all switched to online mode. Despite all that, each individual successfully
completed their tasks with dedication.

Assoc. Prof. Dr. Hoang Thi Hong Ha – Dean of the Faculty of Public Relations and
Communication, represented UEF faculties and staff to share her feelings on this special day:

"Being part of UEF's continued growth is

an advantage despite the 4-month
lockdown. I can’t stop thinking about my
peers who have been performing the “3 in
one spot” policy, which requires
employees to work, eat, and rest in one
location for the past few months. A
special thank you to the Board of
Management for all the guides and
instructions during those hard times. I
wish UEF, at the age of 14, will be stronger
thanks to our dedication. UEF’s success is
also ours. Let's do our best no matter
what challenges are waiting ahead.”

Assoc. Prof. Dr. Hoang Thi Hong Ha, the

representative of UEF faculties and staff
sent her beloved wish to the UEF

“On this special occasion, I wish UEF

qualified curriculum, diversified
student activities, and more
international partnerships.
Hopefully, UEF will be on a fast
track to becoming one of the leading
international universities in
Vietnam, reaching out to South East
Asia and other parts of the world",
said MSc. Luu Hoang Thien Minh –
Vice Dean of UEF Faculty of
Business Administration.

Mr. Luu Hoang Thien Minh is known as

an enthusiastic young faculty member
and a favorite lecturer to UEF students

13
MSc. Pham Thi Thuy Linh – Vice Dean of Faculty of Languages and International Cultures:

“For me, in the last 3 years, UEF has

been my second home. UEF is a
place for dreams to come true and
for the fullest life. On UEF’s 14th
founding anniversary, I wish all of
the UEF members good health,
success, and development. I wish
UEF will grow stronger to continue
cultivating people.

Mr. Pham Thi Thuy Linh – Vice Dean of Faculty

of Languages and International Cultures

It can be seen that this gathering was not only very special but also emotional and
memorable to all UEF members. UEF may be out of our sight, but never out of our mind as
UEF is at our heart. Through this meeting, our spirit and solidarity were strongly
demonstrated. This was also an opportunity for faculty members to listen to each other and
find out our ambition in the journey ahead.

14
CHARACTERS
UEF Freshmen in volunteer
services to
combat Coronavirus
Despite the complicated situation of the Covid-19 pandemic, many young people
who do not mind hardships and dangers have volunteered to become part of the
frontline forces in the fight against COVID-19. Once again, the united and
responsible spirit of UEF was spread to the community when freshman students
joined volunteer teams to support covid-19 prevention.

16
Beautiful and touching images of volunteers
 This was commendable behavior of of Nguyen Vu Minh Ngoc – Freshman of Marketing and
Dinh Quang Khai – Freshman of Finance - Banking at UEF.
Thanks to her family's support and
encouragement, Minh Ngoc became part of
the volunteer team in charge of taking Covid
test samples and transporting COVID-19
patients to the quarantine area located at
the medical station in Tan Chanh Hiep
Ward, District 12. Minh Ngoc shared

A few pictures of Minh Ngoc –

Freshman of Marketing at UEF joining the Covid-19 prevention force

Talking about her typical working day, she
said: “In the morning, other volunteers and I are
assigned to collect samples for Covid-19 testing
in 1 to 2 sub-quarter of a particular quarter. In
the afternoon, I am on duty to take samples for
testing or remind the COVID-19 patients to be
ready for being transported to the concentrated
isolation area. In the evening, my group of 5
people gather a number of samples and bring
them to the medical center.”
Ngoc added that during the working
period, she encountered a number of
difficulties due to the lack of citizens’
cooperation. However, her team members
still had nerves of steel to encourage each
other and kept making efforts in completing
the assigned tasks. They were tired but
happy. Those experiences would be etched
on their

Daily duties of a volunteer

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15
Despite family’s discouragement at first, with
his determination, belief, and desire to
contribute, Dinh Quang Khai successfully
persuaded his parents and became a volunteer
to support the vaccination location, provide
citizens with groceries and be on duty at
checkpoints of the “green zone” (Covid-free
areas) and red zones (extremely high-risk
areas) in Ward 10, District 3.

This year would probably be the most special

summer for him because it was his first time
volunteering to help citizens return to their
normal lives instead of joining other annual
campaigns to help disadvantaged people. VACCINE
COVID-19

Quang Khai was aware of the difficulties and

dangers he might encounter, but still, he Dinh Quang Khai
believed: Freshman of Finance - Banking at UEF

As the new academic year started, they had to
focus more on studying. However, they always
tried to balance the pandemic prevention
activities and their study plans.
“If I have a class the next day, I will ask the
supervisor beforehand to cover my work at the
health station. Hence, I can both study and do
some tasks from a distance such as collecting
samples, categorizing medicine, conducting
Covid-19 testing for people at the health station,
etc." – Minh Ngoc said.
Quang Khai shared: "If I have a class, I will ask
to be on duty at the checkpoint because there are
police and mobile police to support me, I can
both do volunteer work and attend the online
classes.”
We can draw a lesson from the examples above
that flexibility and adaptation play key roles in
solving problems and completing assigned tasks.
It is undoubted that a high sense of responsibility
and actively participating in community services
have long been UEF's good traditions and
culture. Hopefully, UEFers will constantly spread
meaningful stories and UEF's core values to the
community during the next 4 years.

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 UEF LIFE
OUTSTANDING STUDENT ACTIVITIES
UEFers get tips on “Mastering
Presentation Skills” from CEO of Topskills
On July 2, the Center of Corporate Relations
held an online workshop on "Mastering
Presentation Skills'' with the participation of
Mr. Le Thanh Tam – CEO of Topskills. During
the workshop, Mr. Thanh Tam shared his
experiences to help UEF juniors and seniors
improve their presentation skills which play a
pivotal role in their study and future career
path.
Tips for giving a great presentation in
English
With a view to helping UEFers improve their
presentation skills in English, the Faculty of
International Relations organized an online
talk show entitled "IR Speak Out" with the
participation of Ms. Le Ngoc Thao Nguyen –
Academic Director of YOURE (a social
enterprise).
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UEFers explore real estate sector in Vietnam market during 5K period
On July 8, the Faculty of Economics held a webinar themed "Opportunities and
challenges of the real estate sector in Ho Chi Minh City during the Covid pandemic" with
the participation of guests: Mr. Nguyen Van Hung – CEO at Golden Land Real Estate
Joint-stock Company, Mr. Ho Anh Phung – Sales Manager of PiTa Vietnam Real Estate
Investment Joint Stock Company, and UEF alumni. The webinar provided students with
an orientation to the real estate field and key skills to rocket their post-graduation
success. Besides, the event raised students’ awareness of the opportunities and
challenges of this field during the Covid-19 pandemic.

“Freedom of speech from a legal perspective”: a webinar with lawyer Han Ni

This webinar was organized by the Faculty of Law and the Integrity Law Club on July 10
with the participation of the guest: Ms. Dang Thi Han Ni – a lawyer and a journalist at
Saigon Giai Phong Newspaper. Through practical sharings and detailed analysis of
recent issues on social networking sites, Ms. Ni assisted UEFers in keeping up with the
most up-to-date and useful knowledge on "Freedom of speech on social networks from a
legal perspective".

20
 UEF LIFE

IRers gain knowledge of international journalism sector shared by Zingnews reporters

In this globally integrated economy, the international journalism sector has increasingly
become a trending topic among students who show a passion for journalism. With a view
to facilitating a better understanding of this field for students, the Faculty of International
Relations held an online workshop on July 15 with the participation of Mr. Quach Canh
Toan – MA. in Data Journalism at the University of Missouri (USA) and a journalist at the
International Department of E-magazine Zingnews (Vietnam).

UEFers learn to define themselves and seize the opportunity for internships at
YOOT with MC Ngoc Huong

The online workshop with the topic “Personal Styling – Define Yourself” was one of the
events in the Internship Orientation and Career Development Workshop series held by the
Center of Corporate Relations on July 17th. The keynote speaker of the workshop was
Ms. Ngoc Huong – an MC at the Ho Chi Minh City Television (HTV), a director of
Communications & External Affairs at YOOT Technology and Training Joint Stock
Company, and a public speaking coach.

21
UEF students chosen to join online internship programs at Japanese
universities

Aiming to provide students with more chances to experience a dynamic, friendly, and
professional Japanese-standard working environment, the Faculty of Languages and
International Cultures and Japanese universities co-organized a series of to connect
UEFers and enterprises. After the interview evaluation process on July 9, 28 UEF students
were honorably selected to join in 2 internship programs including the AEON Online
Marketing Internship Program of Kwansei Gakuin University (KGU) and the Online Global
Business Internship Program of Musashino University as well as other Japanese
universities.

22
Comprehensive and proper understanding of advertising industry with experts

The Faculty of Public Relations and Communication organized a wide range of intriguing
events related to students’ future career paths in August. To be more specific, on August 6,
the webinar "What a funny talk show!" with the participation of guests: Mr. Vo Thanh Canh
- International guide of Saigontourist Travel Company, Mr. Duong Chi Thanh - Founder of
Canh Cung Group, and Dr. Nguyen Van Tuong – UEF Advisor of psychology brought to
students a positive mindset and energy. Following this, on August 8th, the webinar "Explore
Advertising Industry" with useful sharings from Mr. Nguyen Thanh Tong – Creative Director/
COO – Ideaguru helped students understand this field in a comprehensive manner.

“The Arena of Knowledge”: contest attracting a large number of UEFers

After the high-flying success of the online quiz “Fast as UEFers”, once again, the
Department of Students Services organized a new online academic one entitled “The
Arena of Knowledge” on August 12. This updated version was considered as a more
awesome, breakthrough, and attractive “playground” where one representative battled
against 500 other participants. Through learning by play, students had opportunities to
enrich knowledge and cultivate skills during the ongoing Covid-19 suspension order.

23
 UEF LIFE

Tips for sharpening soft skills at university shared by psychologist

The Faculty of Law jointly cooperated with The Associated Organ of HoChiMinh
Communist Youth Union of the Class and the Faculty to organize the talk show
"Must-have Soft Skills for University Students" on August 13. This talk show was to
sharpen students’ soft skills and help them understand more about the key role of those
skills. The useful sharings from the psychologist, Dr. To Nhi A, helped students better their
understanding of soft skills and self-practicing.

UEFers spread positive energy through the “I overcame COVID-19” Contest

Having been kicked off from the beginning of August, the "I overcame COVID-19"
Contest ended successfully on August 22. The articles, photos, and videos from the
contest showed their best. Through this challenge, UEFers could confidently express
themselves and exude positive energy that motivated the community to overcome this
pandemic. The initial idea of the contest was to spread positivity to all high school
students and undergraduates in Ho Chi Minh City during the time of separation.

24
International Relations students earned a berth at the final round of the “ Ho
Chi Minh City Goes Global” Contest

The “Ho Chi Minh City Goes Global” contest was co-organized by Tuoi Tre (Youth)
newspaper and the Ho Chi Minh City Department of Foreign Affairs. With the submission
of "HCMC with cultural preservation and international cultural exchange”, a group of
outstanding UEF students from the Faculty of International Relations, including Le Ngoc
Khanh Linh (sophomore), Nguyen Vu Hoang Huy, Nguyen Vy Truong Thy, and Nguyen
Doan Quoc Thai (freshmen) impressively entered the final round of the contest. Based on
this interesting idea, the students visualized Ho Chi Minh City’s position in the upcoming
years with four major phases, including being innovative, taking the lead, and reaching
out to the international arena.

“Internal Newsletter” competition unleashes student’s creativity

The Faculty of Public Relations & Communication ran the “Internal Newsletter”
Competition from July 28 to August 14 and received many compelling entries.
Eventually, 4 out of 22 submissions were awarded after being thoroughly assessed by
the organizing board. All the submissions were of high quality, with high-resolution
photos and copious content that went viral on social media.

25
 UEF LIFE

Faculty of Tourism and Hospitality Management enhances professional

knowledge for students

One of the sectors in Vietnam that have been badly hit by the COVID-19 pandemic is the
hospitality industry, including hotels, tourism agencies, restaurants, etc. With the desire
to help students promptly seize the opportunities and be well-prepared to adapt to
unprecedented changes in this current circumstance, the Faculty of Tourism and
Hospitality Management at UEF hosted a series of virtual events for students from 3
academic programs. Webinar “Quarantine hotels, the future of hotel industry and job
opportunities”, Webinar Tourism job opportunities “Micro to micro”, and F&B job
opportunities workshop “Mooncake start-up” took place on September 9, September 11,
and September 14 respectively.

UEF students reach Top 8 in FDI Moot 2021 competition

After winning in the two-day FDI Moot Vietnam National Round 2021 qualifying match
from September 7 to September 8, UEF students from the Faculty of Law excellently
advanced to the top 8 to compete against other strong competitors. Despite stopping in the
quarterfinals, UEF was proud of being the only private university participating in this com-
petition. The team did their utmost to show their outstanding performance over other rivals.

26
UEF’s representative takes part in the contest "Viet Nam Young Logistics Talents 2021"
Before going to the front of the "Viet Nam Young Logistics Talents 2021" initiated by The
Vietnam Association for Logistics Manpower Development in coordination with the Agency of
Foreign Trade under the Ministry of Industry and Trade, the Faculty of Economics organized an
internal battle to find the strongest warriors of UEF. The contestants went through 2 rounds:
multiple choice and debate, which were conducted on September 5 and September 12
respectively. The brightest representatives of UEF participating in the contest were finally
chosen, including 4 students: Nguyen Ngoc Thao Quyen, Thai Minh Phuong, Tran Thuy Vy that
are majoring in International Business, and Nguyen Van Tuyen – a student majoring in Business
Administration at UEF.

UEF welcomes freshmen with a series of activities “Friday 7 PM - Vitamin For

Student Life"

Aiming at helping UEF freshmen be accustomed to the brand-new university environment and
broaden their horizons, the Department of Student Services held a series of activities "Friday
7 PM - Vitamin For Student Life" with the participation of many special guests such as Dr. To
Nhi A, artist Thanh Bach, musician Sy Luan, pop singer Erik, etc. The participants can gain
valuable insights into student life beyond study to make the most of their university
experience. The program is broadcast on every Friday evening at 7 pm.

2927
 UEF LIFE

Vietnam Embassy in India helps UEF students grasp changes in diplomacy

during COVID-19
Proceeding with the previous forums for students to share and exchange the latest
breaking news on the COVID-19 situation in the globe, the Faculty of International
Relations at UEF set up a scientific seminar “Diplomacy in times of COVID-19” on
September 15. As a speaker of the event, Dr. Do Thanh Hai – Counselor and Deputy
Chief of Mission at the Embassy of Vietnam in India showed how to improve students’
necessary soft skills such as independent thinking and critical thinking as well as
integrating theories into practical political events.

UEFers have up-to-date knowledge of digital currency with experts & a

lecturer at Auburn University (USA)

The Faculty of Finance and Commerce held an online workshop with the theme
"Cryptocurrencies vs. Central Bank Digital Currencies (CBDC)” on September 18.
Speaking at this virtual meeting, three special guests, namely Ph.D. in Finance Le
Thanh Dat – Lecturer at Auburn University (Alabama, US), Investment Manager of
Forte Insurance (Cambodia) Dang Minh Hoang, and Mr. Nguyen Hoang Nam –
Customer care Specialist of the Asian Commercial Joint Stock Bank (ACB) provided
updated information for UEFers. Participants were equipped with key concepts of
Cryptocurrencies, which is one of the breakthrough innovations arising in the digital
era, as well as its use in a Central bank.

28
 ACADEMIC CONTESTS

DIGITAL CURRENCY ISSUANCE

VICTORY CLOSES “FINWORLD 2021”
COMPETITION

Finworld 2021 organized by the Faculty of Finance and Commerce officially

concluded on July 16th. Within more than 6 months of launching, the competition
attracted a large number of UEF students to participate. In the final round, there were
16 registered topics being evaluated as sophisticated, feasible, and
coronavirus-related ones. In the end, the organizers awarded the top prize to the best
team with the topic entitled "Research on central bank digital currencies issuance".

29
 M A S TE R 2 021
UEF TALK A L E N TE D
T H E MO S T T
FIND S O U T
R S I N E N G L ISH
DEBATE

The finalists of UEF Talk Master 2021 got into a heated debate on the topic
“The Stage is Yours '' on July 7, 2021. In this final round of the English debate
competition, 6 teams had to join 3 thrilling matches to be the winner.

After thorough consideration and intense discussion, the jury panel decided to
award the championship to the team Bangtansonedan of Tran Dac Quang
Minh and Pham Ngoc Phuong Thao. Subsequently, the 2nd prize went to the
FAB team. While the two teams Bonjour & HTL successfully achieved 3rd place,
the Adorable T-M and Kool could also get 4th place in the competition.

30
 ACADEMIC CONTESTS

WARRIOR OF UEF - A MARKETING SOPHOMORE WRAPS UP

2021
with brave breakthrough
The grand finale of the YouBranding 2021 competition was successfully held on the evening of
July 17. In this important race, the contestants were required to make a 7-minute presentation
on their personal branding strategy over the next 10 years. Besides, they only had 8 minutes to
answer questions from the judges. Truong Thanh Van won the championship thanks to her sharp
expression, powerful message, and 10-year practical strategy to become Chief Marketing
Officer (CMO). Trinh Hoai Nam and Dang Pham Van Anh appeared to be the runner-up and
the third-place winner respectively. The fourth prize was shared by Tran Nhan Nghia, Pham Thi
Minh Anh, and Nguyen Vu Thuy Trang.

TRƯƠNG THANH VÂN TRỊNH HOÀI NAM

ĐĂNG PHẠM VÂN ANH TRẦN NHÂN NGHĨA PHẠM THỊ MINH ANH NGUYỄN VŨ THÙY TRANG

31
27
 The final race of the "UEF Stock Challenge" competition successfully took place on the morning
of August 7. This finale closed a four-month journey passing by with many challenging and
interesting memories.

Nine finalists who passed 2 rounds of Knowledge and Personal investment were divided into 3
teams to compete in the 2 phases of the thrilling finish. In this decisive round, the 3 teams had to
analyse key concepts and technical knowledge of stock, as well as answering the judge's
72.19 questions directly.

BUY their rivals, the Flames team grabbed

Excellently overcoming
the winner’s title. While the Chaos team had been honored in
the second place, Seoba got the third prize of the competition. 46.42

72.19 46.42

BUY

46.42
SELL

46.42 92.18

SELL

92.18

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 ACADEMIC CONTESTS

S T A R T U P S OF UEF
TALENTED H A RKS”
V E R “ S
WIN O I S I N G P I T C HES
R E S S I V E F U NDRA
WITH IMP
The final night of the "Innovative Start-up" contest took place on August 10. The 12 projects
participating in the final round were divided into 3 categories namely Service, Product, and
Technology. Accordingly, each team presented the project to investors for 7 minutes and
answered some questions of the two judges in 10 minutes. Ultimately, Pham Ngoc An, majoring
in Marketing was the champion in the Technology category while the Whize team excellently
became the winner of the Service one. In terms of Product, One Team – One heart took the top
spot in this category.

33
 COMMUNITY ENGAGEMENT

[Children's Smile]

UEFers actively spread the spirit of

community connections during COVID-19 pandemic
While strictly following the 5K message, UEFers have been actively participating in
manymeaningfulsocialactivities."Children'sSmile"isoneofthemostnotableprojects
that get into this spirit. Every Saturday afternoon, each group of UEF students
implementsvariousactivitiestostimulatechildren’screativityatTruyenTinShelter.
Project coordinator Pham Duc Huy shared that his passion for volunteering stemmed
fromtheUEFtrainingprogramsandhands-onexperienceattheshelter.

34
 [C-Share]

UEFers share
community experiences during lockdown
Morethan200UEFersandstudentsfromKarlshochschuleInternationalUniversity
(Germany) joined the online sharing session "From inspiration to action: Virtual
teaching to support local NPO during the lockdown in HCMC", which belongs to a
series of workshops organized by the Center of Community Services. In this
workshop, participants learned about some community services offered by the
"Children's Smile" project coordination team, who are currently helping children at
TruyenTinShelter.

35
DIGI ME members join Creative workshop
to in combining science and creativity

Acreativeworkshopwasheldformorethan30UEFersfromtheDIGIMEproject,whichis
coordinatedbyUEFCenterofService-learningonAugust25.Byjoiningthisvirtualevent,
studentsgainedknowledgeaboutsomescientificmethodstoapplyforthecreativeprocess.
AimingtodeployseveralDigitalMarketingandCommunicationactivities,theDIGIME
project has currently partnered with other community organizations such as Ibsen Tiny
Stage,TheNewSavvy,UFOAsia,SurvivalSkillsVietnam(SSVN),SSECorganizationand
SCSECenter(tobeconfirmed).

36
 COMMUNITY ENGAGEMENT

The Sound of Happiness

marks UEFers’ journey on connecting
community throughout the 2nd semester

TheUEFCenterofService-learningheldtheevent"TheSoundofHappiness-Summaryof
social activities during the 2nd semester of 2020 - 2021” on September 11. This virtual
program has successfully drawn interest from a considerable number of UEFers, faculty
members, and followers. With the aim of looking back on the process of serving the
communityinthelastsemester,thiswasalsoanopportunitytohonorUEFfacultymembers
andstudentswhowereengagedenthusiasticallyindoingsocialactivitiesandspreadingthe
spiritofdedicationtosociety.

37
 m
CONSULTATION
Friday, 7P
itaam
Vit
V inss
min
t Life
Studen t

Gen Z students advantageously address

challenges thanks to psychologists’ sharings
On September 10, UEF organized a talk show named “Generation Z students
advantageously address challenges in the “New Normal” with the participation of Psy.D.
To Nhi A and Dr. Nhan Cam Tri – Vice President of UEF. The talk show was one of the
events in the student orientation series “Friday, 7 PM - Vitamins For Student Life". The
program aimed to motivate students to overcome obstacles and be ready for the new
academic year in unfavorable conditions.

As a familiar face to UEFers, Dr. To Nhi A shared adaptive ways to help students
accumulate positive energy before the upcoming academic year.

In order to provide a clearer

picture of the necessities to
overcome university’s
obstacles in adversity, Dr. To
Nhi A made some
experimental questions to
figure out UEFers’
characteristics and thoughts.
Based on psychological
questions, Ms. Nhi A
concluded that in university
life, students should determine

The talk show, which was broadcast live, attracted over 2 thousand viewers.

which type of students they are. If they have great confidence in pursuing their goals,
they can understand themselves and become self-directed in their study.
The second interesting thing she mentioned was “the effect of passengers” and
“drivers”, which means drivers easily remember routes rather than passengers do.
Through this example, Dr. To Nhi A affirmed that students should change for a better
position in time, choose their own path and they should not be affected by objective
factors. In other words, they had better become “a responsible driver”.

38
 Dr. To Nhi A imparted useful knowledge by asking students psychological questions
By asking students about necessary items
for a picnic, she highlighted the
importance of goal setting in addressing
challenges in university. Students will get
confused when selecting which items they
need to pack if they don’t know where
they go. When they determine a certain
destination, they will know which tools
they should equip and who is their good
company during the journey.
To sum up all of the factors which help
Gen Z students address university’s
challenges, Ms. Nhi A listed essential
“keywords” including staying focused on
their study, taking part in extracurricular
activities; choosing friends wisely;
improving financial management;
relieving stress, and taking full
responsibility for their actions.
In particular, with a view to adapting to
study online in the “New Normal”, Dr. To
Nhi A advised students to take their study
seriously, know the information about
lecturers whose courses UEFers are taking
in case they have study problems.
In addition, she recommended that
students shouldn’t be emotionally trapped
in studying online. When they study
online at home, they subjectively and
automatically cut off the amount of time
for their preparation before classes,
which affects their initiative and spirit. In
order not to distract their attention, they
should apply proactive learning during
university life.
Through the Q & A session, Dr. To Nhi A
addressed some more issues that students
took an interest in, especially in the “New
Normal”. In the first talk show, students
had a chance to listen to interesting
sharings. Please mark your calendar now
to save the date for the next talk show
“Friday, 7 PM - Vitamins For Student Life”
which will equip you with useful
knowledge!
m
Friday, 7P
itaam
Vit
V inss
min
t Life
Studen t 39
 TIPS

Scholarship Maintenance:
A HOW-TO WITH TIPS
FROM PREDECESSORS

As freshmen, students must have known about the UEF scholarship policy. Many
students may receive scholarships (up to 100% of tuition) for the first academic year.
These are considered as awards to recognize their efforts during high school time as
well as generate study motivation in their university life.

Winning scholarships is a great achievement for freshmen on their first days. But,
how can students retain the scholarship for 4 consecutive years and what are
scholarship retention requirements?

In reality, many UEFers are able to

retain their scholarships each year

UEF offers entrance scholarships to first-year university students. In order to retain

scholarships over the years, they must maintain the cumulative GPA required for
each level, along with extracurricular activities at a minimum of 65 training points.

40
 High school exit High school Competency test
Scholarship exam’s result with 12-grade transcript transcripts with scores (maximum Requirements to annually
offered with 3 subjects an average score maintain a scholarship
3 selected subjects of 5 semesters score of 1,200)

25% 21 24 23 27 38 45 840 960 GPA: 3.2 3.4

Skills point: ≥ 65

50% 24 27 27 29 45 48 960 1.080

GPA: 3.4 3.6
Skills point: ≥ 65
GPA: ≥ 3.6
100% 27 30 29 30 48 50 1.080 1.200 Skills point: ≥ 65

Scholarship retention policy and requirements in 2021 (Academic scholarship information)

Not only are scholarships likely to provide “financial aid” in time, but they are also
motivation for UEFers to stay focused on their study, confidently show their strengths, and get
involved in extracurricular activities to develop their soft skills and conquer their dreams.

Chu Thi Van Anh – a valedictorian of Communications Technology on the university entrance
exam, achieved the 100%-tuition scholarship, which gave her great encouragement on the
road ahead.

“I think UEF is an ideal environment for me to make my

dream come true. At UEF, English is the primary language
for learning. The university is fully equipped with
state-of-art facilities. The full-tuition scholarship is an
enormous motivation for me to do my best in my study as
well as a gift for my parents. I hope that it helps them ease the
financial burden somehow.”

Van Anh said.

41
 TIPS

Scholarships are great motivations for

students to strive forward in their studies

“Scholarship policy supported me and other students by alleviating the

stress of paying for university, focusing more on our study and actively
taking part in extracurricular activities.”, said Pham Van Thinh – a junior
of International Business, who used to receive the full-tuition scholarship.

42
In terms of retaining the scholarship, Pham Thi Quynh Thi – a graduate
of Business Administration, said: “In order to retain the scholarship
during my university life, I strived to enhance knowledge of each subject
and read more books to widen my horizons. In the meantime, I also
tried to figure out the most suitable learning method for myself.”

Dang Ngoc Minh Thu – a senior of Public Relations

received a full-tuition scholarship, shared her tips to retain it:

“Make a complete study plan with specific goals in each

academic year, for instance, participation in extracurricular
activities, academic competitions, and achievements. Actively
interact with lecturers in class, focus on intelligibility, and ask
questions. Reinforce self-education, reading skills, search for
suggested books by lectures, and spend 2 hours a day
practicing for the IELTS exam. Arrange a reasonable
timetable to ensure professional knowledge and improve
necessary skills with less pressure.”

In short, scholarships give students motivation by helping them reduce tuition fees and
pursue high-demand courses at UEF. Besides those favorable scholarship retention
requirements, all students have equal opportunities and capabilities to earn scholarships
at UEF.

43
Cover
Step up your future
 Conference on Finance, Accounting,
and Commerce Business – CFAC 2021

Cover
Conference on Finance, Accounting, and Commerce Business – CFAC 2021

cfac2021.khoatctm@uef.edu.vn/khcn@uef.edu.vn (028) 5422 6666 (370,230)

www.uef.edu.vn