VEG
STARTER
GUIDE
EARTH
BE VEG.
GO GREEN.
AND PRESERVE
A FUTURE FOR
OUR CHILDREN
AND OURSELVES.
CONGRATULATIONS!
By opening this guide, you’ve just taken
the first step toward one of the best choices
that you can make for yourself, animals, and
the planet. The pages that follow will give
you everything needed to know on how to
adopt a healthy and compassionate diet. It’s
packed with important information, tips, and
recipes to help you establish eating habits
that you’ll feel great about.
It’s easy to live and let live, and this guide will
show you how. Dig in!
CONTENT
THE WHYS AND HOWS
6 Climate Change and Consumption
SPECIAL REPORT
DIETARY CHANGE:
28 The Key to Preserving Biodiversity,
the Environment and Civilization
42 Learn More
CLIMATE CHANGE
AND MEAT CONSUMPTION
A recent authoritative report published by the World Watch
institute, authors Goodland and Anhang concluded that
over 51% of greenhouse gases (GHGs) emissions come from
Livestock.
We are gambling with our lives and with those of our future
generations to come. It’s madness to know we are fully
aware of the possible consequences but yet are failing to act.
BULGARIA
CO-FOUNDER OF BULGARIAN DEMOCRATIC PARTY, MR.
EDVIN SUGAREV: “Producing meat requires a lot of re-
sources. For example from water, big quantities are need-
ed to make meat into an alimentary product, whereas that’s
not the case with plants. So it’s no doubt that we save re-
sources in this respect. And perhaps ecology will be one of
the factors that will lead more people into preferring the
8
vegetarian diet.”
(Interview with Supreme Master Television – 18 September 2008)
INDIA
PARLIAMENTARIAN AND FORMER INDIAN ENVIRON-
MENT MINISTER, MANEKA GANDHI: Unless we change
our food choices nothing else matters because it is meat
that is destroying most of our forests, it is meat that pollutes
the waters, it is meat that is creating disease which leads to
all our money being diverted to hospitals, so it’s the first
choice for anybody who wants to save the Earth.’’
“We are so, so close to the red light, that we may wake up
tomorrow and find there is nothing to save after all.”
UNITED KINGDOM
LORD STERN, A FORMER CHIEF ECONOMIST OF THE
WORLD BANK AND NOW I. G. PATEL PROFESSOR OF
ECONOMICS AT THE LONDON SCHOOL OF ECONOM-
ICS SAID “Meat is a wasteful use of water and creates a
lot of greenhouse gases. It puts enormous pressure on the
world’s resources. A vegetarian diet is better.”
NORWAY
ENVIRONMENT AND DEVELOPMENT MINISTER, ERIK SOL-
HEIM: ” We have to reduce the meat consumption and one
way of doing it is of course that a larger amount of what we
eat is vegetarian and everything else other than meat.”
(Interview with Supreme Master Television - 17 September 2008)
SWEDEN
JENS HOLM (MEP): Probably the biggest step a person
could take is to reduce the consumption of meat and other
animal products. And if you really want to become climate-
friendly, well then you should become vegetarian and stop
eating meat totally.
TAIWAN
PRESIDENT MAYING-JEOU AND VICE PRESIDENT VINCENT
SIEW led the entire presidential office in the signing of a
declaration of measures to reduce CO2 and save energy,
which includes eating locally and partaking of more veg-
etables and less meat.
USA 9
PROFESSOR OF GEOPHYSICAL SCIENCES AT UNIVERSI-
TY OF CHICAGO, DR. DAVID ARCHER: “It’s very clear that
when you grow grain and then feed it to animals and then
eat the animals, you lose 90% of the energy from the original
grain, and so not only can you feed fewer people on the
agriculture that you have but as they discovered, it also requires
a lot more fossil fuel energy to make that happen.”
UNITED NATIONS
CHAIRMAN OF INTERGOVERNMENTAL PANEL ON CLIMATE
CHANGE, DR. RAJENDRA PACHAURI, has said on many oc-
casions: “Please eat less meat; meat is a very carbon inten-
sive commodity.”
SAVE RAINFORESTS
SPECIES’ LIVES
• Livestock grazing leads to the destruction
of rainforests. And with it, the extinction of
over half of the world’s animal and plant
species.
+
STOPS
5 PEOPLE FROM STARVING
We can feed 5 times more people if
we use the land to grow crops directly
for humans instead of growing crops for
livestock and then eating their meat.
12
+
SAVES
25 LIVES
0.4 cow
0.5 pig
0.1 sheep
24 chickens
=
655 BILLION POUNDS
of CO2 emissions could be reduced.
+
1 BILLION of starving people could be fed.
Enough to stop world hunger!
+
5 BILLION of animal lives could be spared.
SAVE OUR PLANET
THE SMART WAY
• • • • HIGH
EFFECTIVENESS VS. CONVENIENCE •••
(Ratings take into consideration how much an individual can ••
do on the average) • LOW
13
GO VEG
EFFECTIVENESS • • • •
CONVENIENCE • • • •
SAVE RESOURCES
EFFECTIVENESS • •
CONVENIENCE • • •
TRAVEL EFFICIENTLY
EFFECTIVENESS • •
CONVENIENCE • •
Trees revive the atmosphere by re-
plenishing oxygen while removing
carbon dioxide, methane, and oth-
er greenhouse gases. The livestock
sector drives 1/3 of the world’s de-
forestation and uses up 3.4 billion
hectares of land!
PLANT TREES
EFFECTIVENESS • •
CONVENIENCE •
• Be a frugal shopper.
• Reduce
• Reuse
• Recycle.
Vegetarians do much more for the
planet than meat-eaters who recycle!
RECYCLE THINGS
EFFECTIVENESS •
CONVENIENCE • • •
SAVE RESOURCES:
• Conserve up to 70% clean water
• Save over 70% of the Amazonian rainforest
(3,433 billion hectares of land)
• Free up 760 million tons of grain every year
(half the world’s supply)
• Free up 85% of the world’s soy
• Free up 43% of the world’s cereal
• Consume 2/3 less fossil fuels of those for meat product
STOP POLLUTION:
• Stop deforest the lungs of the Earth
• Reduce pollution from untreated animal waste
• Maintain cleaner air
• Maintain cleaner water bodies
PREVENT CANCER
• PREVENTS MANY FORMS OF CANCER
— Over 1 million new colon cancer patients diagnosed
each year
— More than 600,000 colon cancer-related mortalities annually
— In the Untied States alone, colon cancer treatment
costs about US$6.5 billion
— Millions of people are newly diagnosed with other
meat- related cancers every year.
REDUCE DIABETES
• REDUCES TYPE 2 DIABETES
— 246 million people are affected worldwide
— An estimated US$174 billion spent each year on treatment
just in the United States
PREVENT OBESITY
• AT LEAST 2.6 MILLION PEOPLE DIE ANNUALLY FROM
PROBLEMS RELATED TO BEING OVERWEIGHT
OUR EARTH
HOW EVERY BITE AFFECTS MOTHER NATURE
16
Growing grain for animal feed is extremely Feces runoff from factory farms often pol-
resource intensive and wasteful. lutes local groundwater.
Between 1990 and 1997, manure spills killed Countless acres of rainforest have been
more than one billion fish. destroyed to create land for cattle grazing.
14
LIVESTOCK: A MAJOR CAUSE
OF GLOBAL WARMING
GLOBAL WARMING
According to Livestock’s Long Shadow,
a groundbreaking 2006 United Na-
tions report, raising animals for food
causes more global warming than
all the cars and trucks in the world
combined.
EXTINCT IS FOREVER
The United Nations reports that, “the livestock sector may
well be the leading player in the reduction of biodiversity,
since it is the major driver of deforestation, as well as one of
the leading drivers of land degradation, pollution, climate
change, overfishing, sedimentation of coastal areas and fa-
cilitation of invasions by alien species.” 1
1°C increase
Ice-free sea absorbs more heat and accelerates global
warming; fresh water loss from a third of the world’s surface;
low-lying coast-lines flooded...
19
2°C increase
Europeans dying of heatstroke; forests ravaged by fire;
stressed plants beginning to emit carbon rather than absorb-
ing it; a third of all species face extinction...
3°C increase
Carbon release from vegetation and soils speeds global
warming; death of the Amazon rainforest; super-hurricanes
hit coastal cities; starvation in Africa...
4°C increase
Runaway thaw of permafrost makes global warming un-
stoppable; much of Britain made uninhabitable by severe
flooding; Mediterranean region abandoned...
5°C increase
Methane from ocean floor accelerates global warming; ice
gone from both poles; humans migrate in search of food
and try vainly to live like animals off the land...
6°C increase
Life on Earth ends with apocalyptic storms, flash floods, hy-
drogen sulphide gas and methane fireballs racing across the
globe with the power of atomic bombs; only fungi survive...
21
12 POUNDS OF GRAIN
It takes 12 pounds of grain to produce one pound of hamburger.
This could make eight loaves of bread, or 24 plates of spaghetti.
Grain consumption by livestock is increasing twice as fast as
grain consumption by people. Cattle consume 70 percent of all
U.S. grain.
22
UN Framework Convention on
Climate Change (UNFCCC) chief
Yvo de Boer, states: “The best
solution would be for us all to
become vegetarians.”
CHICKENS
WHAT HAPPENS TO CHICKENS?
Most small farms have been replaced
by massive corporate-run “factory
farms” in which chickens, pigs, turkeys,
and cows are treated like machines
instead of living, feeling individuals.
Now, virtually all the meat, eggs, and
dairy products purchased in super-
markets and restaurants come from
Chicks have their sensitive beaks cut off
without any painkillers. animals raised on such farms. The
giant corporations that profit from fac-
tory farming spend millions trying to obscure reality with
images of animals who are living peacefully in an idyllic
barnyard. Unfortunately, this pretty picture couldn’t be 23
any further from the truth.
More chickens are raised and killed for food than every
other farmed animal combined, yet not a single federal
law protects chickens from abuse—even though two-
thirds of Americans say that they would support such a
law.
Chickens raised and killed for their flesh spend their entire
lives in filthy, ammonia-laden sheds with tens of thousands
of other birds. They are dosed with a steady stream of
drugs and bred to grow so large so fast that many become
crippled under their own weight or suffer organ failure.
Birds who are raised for their eggs are packed, five to 11 at a
time, into wire cages that are so small that they don’t have
enough room to spread even a single wing. Their wings and
legs atrophy from disuse, and their legs and feet become
deformed from standing on slanted wire cage bottoms. The
tip of each hen’s sensitive beak is cut
off with a burning-hot blade. It takes
34 hours to produce just one egg. Af-
ter about two years of confinement,
they are violently pulled from their
cages and shipped to slaughter. Their
bodies are already so battered and
emaciated that they can only be used
for soup or companion animal food.
Male chicks are worthless to the egg Ammonia levels in chicken farms are so high
industry because they don’t lay eggs that the corrosive substance burns the birds’
lungs and skin.
and because their breed is too small
to be raised for flesh. The egg industry
kills millions of newborn male chicks
every year by suffocating them to
death in bags or by dropping them
24
alive into high-speed grinders.
Cows spend their lives in cramped sheds and Veal calves are confined to crates so small
fenced-in enclosures, mired in mud and their that they can’t even turn around.
own waste.
The thin mesh of commercial fishing nets Dragged from the ocean depths, fish suffer
slices into the flesh of many fish, causing from decompression, suffocation, and being
blood loss and strangling them in the water crushed.
or in the net as it is dragged aboard.
VEG FOODS
POWERFUL TOOL FOR HEALTH
A HEALTHY HEART
Vegetarians have much lower cholesterol levels than meat
eaters, and heart disease is less common in vegetarians. The
reasons are not hard to find. Vegetarian meals are typically
low in saturated fat and usually contain little or no choles-
terol. Since cholesterol is found only in animal products such
as meat, dairy, and eggs, vegans consume a cholesterol -
free diet.
CANCER PREVENTION
A veg diet helps prevent cancer. Studies of vegetarians
show that death rates from cancer are only about one-half
to three-quarters of the general population’s cancer-death
rates. Breast cancer rates are dramatically lower in countries
where typical diets are plant-based. When women from
those countries adopt a Western, meat-based diet, their
rates of breast cancer soar. Vegetarians also have signifi-
cantly lower rates of colon cancer than meat eaters. Colon
cancer is more closely associated with meat consumption
than any other dietary factor.
DIETARY CHANGE:
THE KEY TO PRESERVING BIODIVERSITY, THE
ENVIRONMENT AND CIVILIZATION
BIODIVERSITY LOSS:
RACING TOWARDS A SIXTH GREAT
EXTINCTION EVENT?
Biodiversity continues to be lost at an astounding rate
1,000 times higher than the background extinction rate
of the 600m-year fossil record. The situation is so dire
that many scientists fear we may be experiencing the sixth
great extinction and warn the situation is as critical as cli-
mate change. The UN highlights that any perturbance in
the environmental integrity that biodiversity and ecosys-
tems provide threatens humanity with the potential loss of
water supplies, rising food prices and even the increased
likelihood of war.
FROM UNPALATABLE TO
UNPARALLELED:
HELPING THE PUBLIC TO LIVE WITHOUT
LIVESTOCK
While the promotion of livestock-free lifestyles was not
previously widespread even among notable environmental
groups, the urgent need to legislate and educate to radically
reduce particular consumption patterns has now been ac-
cepted into the mainstream of environmental consciousness
as an affordable, accessible and effective course of action.
For example, Friends of the Earth’s Vicki Hird echoes that
biodiversity loss “…is being caused by human behaviour,
including the way we eat… The Government[s] must act to
protect the world’s vital natural diversity; by helping us cut
back on products that are driving the destruction of forests
and other habitats. This means passing a new law to reduce
the impact of the meat and dairy industry...”
Carbon Dioxide
(CO2) 10,000 years 1 1
Methane (CH4) 12 years ± 3 years 100 33
Ozone (O3) Hours to days 0.5
Black Carbon
Weeks to months 4,470 1,055 – 2,240
(soot)
UNITED KINGDOM
5% Stationary & Mobile Sources
Coal 15%
37%
Enteric Fermentation
Waste Water 2%
6% Manure
18% Landfill
GERMANY
2% Stationary & Mobile Sources
Coal 12%
33%
Enteric Fermentation
Oil & Gas 11%
Landfill 13%
29% Manure
37
Waste Water 7% 25% Landfill
BRAZIL
BRAZIL Rice fields
Fossil fuel 2% Burning of
2% 1% agricultural
Wastes 6% residues
Animal wastes 3%
Land 14%
use change
Enteric 3%
Fermentation
(other animals) 69%
Enteric
Fermentation
(cattle)
Rice 261
Eggs 78
Wheat 138
Beef 20
Milk 82
Deforestation
A plant based diet would enable all pastureland to be
reforested.
Over 50 percent of the world’s forests have been lost,
with much of the rest under threat. In Climate Benefits of
Changing Diet, the Netherlands Environmental Assessment
Agency estimates that plant-based diets are so efficient
at feeding people that a shift to a plant based diet would 39
allow all lands currently being used as pastureland to be
reforested. The rainforests provide much of the world’s
fresh water, regulating the overall temperature. They also
sequester CO2, and their destruction has been associated
with up to 25 percent of greenhouse gas emissions. Trees
act as large water pumps, with one single rainforest or
coniferous tree estimated to have an evaporative surface
area equal to a 40 acre lake. Once trees are decimated
or deforested, a region tends to experience desertification
because the trees are no longer pumping groundwater
back into the atmosphere to create rain. They are also the
lungs of the world, acting as one of the earth’s natural air
conditioners.
40
IVU.ORG
World Union of Vegetarian/Vegan Societies - Promoting
vegetarianism worldwide since 1908.
SUPREMEMASTERTV.COM
Features programs that support a modern lifestyle that is
green, healthy, and compassionate.
WORLDPRESERVATIONFOUNDATION.ORG
Materials and guidance for individuals to encourage the
media and governments and other institutions to introduce
beneficial legislation and policies resulting in decreased
consumption of animal products.
MERCYFORANIMALS.ORG
42
The official website of MFA. Offers info on animal rights
issues, online store, & more.
CHOOSEVEG.COM
MFA’s online edition of this guide. Offers recipes, videos,
tips, & more.
EGGCRUELTY.COM
Photos, videos, and info regarding MFA under-cover inves-
tigations into animal cruelty at Ohio egg farms.
VEGGUIDE.ORG
The ultimate restaurant and shopping guide for vegetar-
ians and vegans.
GOVEG.COM
Resources for activists, news articles, hundreds of recipes,
& more.
VEGANHEALTH.ORG
Info on how to live a healthy vegan lifestyle.
VIVA.ORG.UK
Popular campaigns, solid research, undercover exposés
and effective media skills Viva! have brought the reality of
modern farming into people’s living rooms.
International Vegetarian Union (IVU)
The International Vegetarian Union (IVU) was founded
in 1908 when the first World Vegetarian Congress was
held in Dresden, Germany. The idea for IVU came from
the French Vegetarian Society, the first Congress was
organised internationally by the British Society and
locally by the Dresden Society with support from the
Deutsche Vegetarier-Bund. Since then a series of World
Congresses have been held all around the world, and in
2008 IVU returned to Dresden for the Centenary 38th
Congress.
www.IVU.org
www.SupremeMasterTV.com
THE SURVIVAL OF THE
WORLD IS IN YOUR HANDS.
SO IS THE SOLUTION.
“It (Climate Change) is the
“We have a climate crisis that only thing that I believe
is a planetary emergency.” has the power to funda-
— Al Gore mentally end the march of
Environmental activist and former civilization as we know it.”
Vice President of the United — Bill Clinton
States Former President of the
United States
THE CRISIS
“THE ARCTIC OCEAN COULD BE NEARLY ICE-FREE
AT THE END OF SUMMER BY 2012. ”
— DR. JAY ZWALLY NASA CLIMATE SCIENTIST
THE CONSEQUENCES
“THIS NEXT YEAR OR TWO YEARS ARE THE CRITICAL TIME PERIODS... BEYOND
WHICH IT WILL BE IMPOSSIBLE TO AVOID CLIMATE CHANGE WITH FAR-RANGING
UNDESIRABLE CONSEQUENCES. ”
— DR. JAMES HANSEN DIRECTOR OF NASA
Just 1°C increase alone can flood the low-lying coastlines, which include
many major cities. And further increase may trigger the release of massive
amounts of poisonous methane gas in the deep oceans.
THE SOLUTION
“PLEASE EAT LESS MEAT - MEAT IS A VERY CARBON INTENSIVE
COMMODITY. ”
— DR. RAJENDRA PACHAURI CHIEF OF IPCC (UNITED NATIONS’ PANEL
OF 2,500 SCIENTISTS ON CLIMATE CHANGE)
One person eating plant-based diet reduces 1.5 tons of carbon emission per
year: equivalent to reducing an average household’s electricity by 50%.