Real-time Conversation Cloud

Resulticks for IIM – Indore

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 Overview

Marketing automation and it’s use-case to manage customer experience

Customer Data
Campaign
Management/ Lead scoring Analytics
orchestration
Single view of customer

Advanced Automated journeys AI driven insights

Lead capturing
segmentation (nurturing) and recommendations

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 Typical B2B user journey

Business Solutions

Customer is targeted through Customer engages with ad and Brand runs a lead nurturing
paid media campaign fills in a form on brand website campaign

Lead status is updated in Sales does offline Lead is qualified and

CRM for conversion mapping engagement for deal closure passed on to Sales team

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Demo of the user-journey using Martech

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 Marketing challenge

Mobile Offline Email Web

SMS Printed ads eDMS/Newsletters Website / Analytics
• Absence of 360 degree view of customer
• Manual Campaign List Generation
• No Omni Channel Capability

• Cumbersome Campaign Automation Multiple System hand offs across

channels
• Manual upload of triggered base

• Rudimentary Campaign Optimization

• Outdated / undersized Campaign infrastructure

• Absence of automated Real time / Near Real time Rules Engine

E Commerce CRM Social media
Facebook Linkedin / • Absence of Closing of the Loop : Response & Campaign History for each
Twitter / YouTube channel data in siloes

• Absence of Near Real time Reporting

• Lack of Dynamic Offer delivery management based on individual Audience
Propensity
Multiple identities for one person
• Data security and governance
Brands are juggling several systems to communicate with the same customer.

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 Resulticks rCloud

“From any data source to any touchpoint”

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 A solution synopsis

Audience Master Data Communication AI, Machine Learning

Management Orchestration & Deep Analytics

• Audience Data Deduplication, Digital • Single-Dimension • Individualized Propensity Scores

Identity Management Communication (offline & Time, Channel, Content, and
online) Offer
• Profile augmentation through
marketing blockchain • Multi-Dimension • Communication Journey
Communication Builder Analytics
• Data Connectors & Synthesizing
(structured & unstructured) Omnichannel Dynamic Descriptive Analytics
Resulticks rCloud • •
Communication (driven by
• Segmentation, Persona, Lead Scoring • Predictive &
rules, sources, and interactions)
Prescriptive Analytics
• Omnichannel Rules Engine
• Communication Authoring
• Industry & Client Benchmarking
• KPI Derivatives for Predictive & Uplift
(online and offline)
Modeling • Deep Learning & Marketing-
• Dynamic Offer Management
focused AI
• GDPR / PDP / Regulatory data
• Dynamic Duo: One Line SDK
compliance
Code + Smart Link

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 Why an integrated omnichannel solution?
Complete customer interaction history

Multi-touch Campaign behavior

attribution Individual lead score
Conversion tracking
$ Audience laddering

Demographic
Individual
Predictive analysis contribution
to revenue
Behavioral
Audience Analytics
Transactional
Campaign Summary Reporting
analytics & Persona
Psychographic
Analytics definition

Insights & recommendations

based on data modeling & Derived
machine learning

Campaign
Seamless customer journey orchestration
Next best Relevant offer
building across
offer
all channels

Contextual messaging
Device-agnostic experience Campaign
optimization

Channel Optimization Offer Optimization

Send-time Optimization Suppression

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 Thank you!

For more information

contact@resulticks.com www.RESULTICKS.com

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