Professional Documents
Culture Documents
Diversity}
By;
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Increase in marketing opportunities: If potential employees or
customers see that a company represents a diverse workplace, it makes
them feel like they can relate to the company more.
Using advertising that depicts mature aged, differently-abled, ethnically
diverse people encourages applicants to apply, promotes a positive
reputation, increases marketplace awareness, and generates a more diverse
client base. Achieving workplace diversity means you are bringing out the
very best of your employees, and allowing them to reach their full
potential. By doing so. Your workplace benefits as it encourages a more
varied and innovative talented pool.
The Target Corporation is an American mass-market retail company
operating large-scale food and general-merchandise discount stores in all
50 U.S. states and the district of Columbia. Their motto is to expect more
pay less. It is one of the largest discount retailers in the United States, and
its red bulls-eye logo is familiar throughout the country. On May 1st, 1962,
the first target store was opened. By 1975 Target had become Dayton-
Hudson’s leading revenue producer, and by 1979 Target’s annual sales
had reached 1 billion. The first target great land store which offered a
wider selection of merchandise than a standard target store opened in
1990. Five years later in Nebraska, the company opened its first Super
Target store which included a full-service grocery, a photography studio, a
pharmacy, and restaurants. By the end of the 20th century, Target had
distinguished itself from competitors by offering upscale stylish products
at affordable prices. On January, 13th 2011, Target announced its
expansion into Canada, when it purchased the leaseholds for up to 220
stores of the Canadian scale chain sellers, owned by the Hudson’s Bay
Company. The deal was announced to have been made for 1.8 billion
dollars. The company stated that they aimed to provide Canada with a true
target-brand experience, hinting that its product selection in Canada would
vary little from that found in United States stores. In 2012 Target opened
its first City Target, which catered to urban customers in stores two thirds
smaller than its typical locations. Target opened its first Canadian stores in
March 2013 and at its peak, Target Canada had 133 stores. However, the
expansion into Canada was beset with problems, including supply chain
issues that resulted in stores with aisles of empty shelves and higher than
expected retail prices. Target Canada racked up losses of 2.1 billion in its
short life. The stores’ expansion was characterized by the Canadian and
US media as a spectacular failure, an unmitigated disaster. On January,
22nd 2014, target informed workers that it is terminating 475 positions at
its offices globally. On March 5th, 2014 Target Corporations Chief
Information officer resigned having been in the role since 2008, this was
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due to the company’s overhaul of its information security systems. On
January 15th, 2015 Target announced that all 133 of its Canadian outlets
would be closed and liquidated by the end of 2015. The last Target Canada
stores closed on April 12th, 2015 far ahead of the initial schedule.
FINDINGS
Target has opened many stores in different areas of the U.S and Canada
Now 50% of employees and 25% of the leadership team are people of color.
On the gender side, 58% of employees and 50% of the leadership team are
women.
of directors, as a third of members are women and almost half are Latino or
Black
Target has conducted anti-racist pieces of training for leaders and team
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RECOMMENDATIONS
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Unconscious bias training for recruiters- For even the most
experienced recruiters, being unbiased is one of the biggest
challenges in hiring. Recruiters hiring managers, and others who
participate in the hiring process should be aware of potential
biases. Train HR staff to recognize and avoid bias in the
recruitment and hiring process, which may require outside
consultants.
Incorporate diversity into company policies and practices- Develop
or amend workplace policies to be more inclusive and diversity-
friendly, from hiring practices to performance reviews, and
benefits.
Strengthen anti-discriminatory policies- Conduct a thorough
review of existing policies and report the results to top leadership
and or the inclusion council.
CONCLUSION