Professional Documents
Culture Documents
Case interview frameworks or consulting frameworks are arguably the most critical
component of a case interview. Outstanding case frameworks set you up for success for
the case while poor frameworks make the case difficult to solve.
By the end of this article, you will learn four different strategies on how to create unique and
tailored frameworks for any case interview.
You will apply these strategies to learn how to create case frameworks for the six most
common types of case interviews.
Profitability Framework
Pricing Framework
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 1/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
You will also learn six consulting frameworks that nearly every consultant knows.
SWOT Framework
4 P’s Framework
McKinsey 7S Framework
A case interview framework is simply a tool that helps you structure and break down
complex problems into simpler, smaller components. Think of a framework as
brainstorming different ideas and organizing them into different categories.
In order for you to decide whether Coca-Cola should enter the beer market, you likely have
many different questions you’d like to ask:
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 2/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
This is not a very structured way of thinking through the case. The questions are listed in no
particular order. Additionally, many of the questions are similar to one another and could be
grouped together.
A case framework would provide a structure to organize these ideas and questions in a way
that is easy to understand.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 3/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Notice that we have simplified the list of questions we had into four main categories. These
broad categories are frequently called framework “buckets.” Also notice that we have
grouped similar questions together under each framework bucket.
This case framework tells us what areas we need to explore in order to make a
recommendation to Coca-Cola. It also clearly shows what questions we need to answer
under each area.
This is the power of a case interview framework. It simplifies a complex business problem
into smaller and separate components that we can tackle one at a time.
So how do you develop a case framework? The next section will reveal four robust strategies
for creating unique and tailored consulting frameworks for any case interview.
There are four case interview framework strategies you should have in your toolkit:
When given a case interview, you will need to decide which framework strategy you want to
use. Some framework strategies will be more effective than others depending on what type
of case interview you get.
Th f h th f k t t
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks th t i i tf i th t f 4/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Therefore, choose the case framework strategy that is easiest for you given the type of case
that you get.
This case framework strategy can be used for any type of case. This is the most time-
consuming strategy, but yields case frameworks that are the most tailored and unique for
the given case interview.
To create a framework from scratch, ask yourself what 3 – 4 statements must be true for you
to be 100% confident in your recommendation. These 3 – 4 areas will become the buckets in
your framework.
Once you have your framework buckets, brainstorm a few questions for each bucket that
you need answers to.
Let’s return to the Coca-Cola case example in which we are asked to determine whether or
not they should enter the beer market. What 3 – 4 statements must be true for us to
recommend that Coca-Cola should enter the beer market?
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 5/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Next, let’s add a few bullet points under each area to add more detail to our case
framework.
To determine whether the beer market is attractive, we would need to know the market size,
the market growth rate, and the average profit margins in the market.
To assess whether the market is competitive, we would need to know who the competitors
are, how much market share they have, and if they have any differentiation or competitive
advantages.
To decide whether Coca-Cola has the capabilities to produce beer, we need to know if there
are any capability gaps or if there are significant synergies that Coca-Cola can leverage.
Finally, to determine the expected profitability of entering the market, we would need to
know what expected revenues are, what expected costs are, and how long it would take
Coca-Cola to break even.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 6/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
You can repeat this process for any case interview that you get to create an outstanding case
framework.
Creating case frameworks from scratch can be quite time-consuming. Because of this, many
interview candidates make the mistake of using memorized frameworks for case interviews.
Candidates will either use a single memorized framework for every case or memorize a
different framework for every type of case interview.
The issue with using memorized frameworks is that they aren’t tailored to the specific case
you are solving for. When given an atypical business problem, your framework areas or
buckets will not be entirely relevant.
A poor framework makes the case interview significantly more difficult to solve.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 7/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Additionally, Interviewers can easily tell that you are regurgitating memorized information
and not thinking critically.
Instead of creating frameworks from scratch each time, this second case framework strategy
provides a method to speed up the process while still creating frameworks that are unique
and tailored to the case. Additionally, you won’t need to memorize multiple different
frameworks.
When given a case, mentally run through this list and pick the 3 - 5 areas that are most
relevant to the case.
If the list does not give you enough areas for your framework, brainstorm and add your own
ideas as areas to your framework.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 8/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Finally, add a few bullet points under each area to add more detail to your case framework.
This strategy guarantees that your framework elements are relevant to the case. It also
demonstrates that you can create unique, tailored frameworks for every business problem.
Let’s return to the Coca-Cola case example in which we are asked to determine whether or
not they should enter the beer market.
Running through our list of memorized framework areas, the following six areas would be
relevant:
Company capabilities: Does Coca-Cola have the capabilities to enter the market?
Strategic alternatives: Are there other more attractive markets Coca-Cola should
enter?
You can pick 3 – 5 of these areas as the basis for your framework.
This strategy is a shortcut for creating unique and tailored frameworks for every business
problem. Even if you and a friend used this same strategy, you both may end up with
different frameworks.
That is completely fine. As long as the buckets in your framework are major areas and are
relevant to the case, your case framework will be significantly better than most candidates’
frameworks.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 9/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
You do not need to develop a framework entirely from scratch every time to create
outstanding case frameworks. This case framework strategy can be applied to over 90% of
case interviews.
For the remaining 10% of case interviews, you will need to learn and use the next two case
interview framework strategies.
The first two case framework strategies can be applied to over 90% of cases. However, some
cases may require you to identify and focus on various stakeholders that are involved in
running or operating a business.
For these cases, the primary areas of your case framework will be these major stakeholders.
Let’s take a look at an example: Your client is a non-profit blood bank. They have volunteer
nurses that go to schools and companies to collect blood from donors. They then sell this
blood to hospitals, which use this blood for emergency situations when a blood transfusion
is required. Currently, Hearts4Lives is not profitable because they are not able to collect
enough blood to sell to their hospital partners. What can they do to fix this?
Volunteer nurses
Blood donors
Hospitals
For cases in which many different stakeholders are involved it will be useful to look at each
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 10/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
For cases in which many different stakeholders are involved, it will be useful to look at each
stakeholder and determine what each could do to address the problem.
Similar to the previous case framework strategy, some cases may require you to focus on
improving or optimizing a particular process.
For these cases, the primary areas of your case framework will be each major step of the
process.
Let’s take a look at an example: Your client is a waste disposal company that manages a fleet
of drivers and garbage trucks that go to residential homes, collect garbage, and then dump
the garbage in city landfills. They have an obligation to collect each home’s garbage once a
week. Recently, they have been failing to meet this requirement and are backed up with
garbage disposal requests. What is causing this issue and what should they do to fix it?
For cases involving processes and efficiencies it can be helpful to look at the different
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 11/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
For cases involving processes and efficiencies, it can be helpful to look at the different
components or steps in the process.
We can think about the process of collecting and disposing of garbage in the following steps:
Using these steps as the primary areas of our framework, we can create the following case
framework:
Once you have systematically listed all of the steps in a process, you can identify the pain
points or bottlenecks that are causing the issue and determine ways to improve the process.
Profitability Framework
Pricing Framework
Profitability Framework
Profitability frameworks are the most common types of frameworks you’ll likely use in
consulting first round interviews.
A profitability case might look like this: “An electric car manufacturer has recently been
experiencing a decline in profits. What should they do?”
First, you need to understand quantitatively, what is the driver causing the decline in profits?
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 13/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
On the revenue side, what is causing the decline? Is it from a decrease in quantity of units
sold? If so, is the decrease concentrated in a particular product line, geography, or customer
segment?
Or is the decline due to a decrease in price? Are we selling products at a lower price? Is there
a sales mix change? In other words, are we selling more low-priced products and fewer high-
priced products?
On the cost side, what is causing the increase in costs? Is it from an increase in variable
costs? If so, which cost elements have gone up?
Or is the increase in costs due to an increase in fixed costs? If so, which fixed costs have
gone up?
Next you need to understand qualitatively what factors are driving the decline in
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 14/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Next, you need to understand qualitatively, what factors are driving the decline in
profitability that you identified in the previous step.
Looking at customers, have customer needs or preferences changed? Have their purchasing
habits or behaviors changed? Have their perceptions of the company changed?
Looking at competitors, have new players entered the market? Have existing competitors
made any recent strategic moves? Are competitors also experiencing a decline in
profitability?
Looking at the market, are there any market trends that we should be aware of? For
example, are there new technology or regulatory changes? How do these trends impact
profitability?
Once you have gone through this profitability framework and understand both
quantitatively what is causing the decline in profits and qualitatively why this is happening,
you can begin brainstorming ideas to address the profitability issue.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 15/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Among the ideas that you brainstorm, you can prioritize which recommendations to focus
on based on the level of impact and ease of implementation.
See the video below for an example of how to solve a profitability case using this profitability
framework.
Market entry frameworks are the second most common types of frameworks you’ll likely use
in consulting first round interviews.
A market entry case might look like this: “Coca-Cola is considering entering the beer market
in the United States. Should they enter?”
To create a market entry framework, there are typically four statements that need to be true
in order for you to recommend entering the market:
Competition is weak
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 16/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Competition is weak
We first want to determine whether the market is attractive. Then, we need to check if
competition is weak and if there is an opportunity to capture meaningful market share.
If these two conditions are true, then we need to confirm that the company actually has the
capabilities to enter the market.
Finally, even if the company has the capabilities to enter the market, we need to verify that
they will be profitable from entering.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 17/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
This is a logical progression that your market entry framework will take you through to
develop a recommendation for market entry cases.
Merger and acquisition frameworks are also common frameworks you’ll use in consulting
interviews.
The first situation is a company looking to acquire another company in order to access a
new market, access new customers, or to grow its revenues and profits.
In either of these situations, mergers and acquisition cases typically involve acquiring an
attractive, successful company.
It is rare to get a case in which a company or private equity firm is looking to acquire a
poorly performing company to purchase at a discount. Nevertheless, you can always clarify
the goal of the merger or acquisition with the interviewer before beginning the case.
The acquisition target is at a great price and will generate high returns on
investment
These statements become the basis of our merger and acquisition framework.
Cross-selling opportunities
Up selling opportunities
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 19/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Up-selling opportunities
Pricing Framework
Pricing frameworks are used in cases involving the pricing of a product or service. To
develop a pricing framework, you should be familiar with the three different ways to price a
product or service.
Pricing based on costs: set a price by applying a profit margin on the total costs
to produce or deliver the product or service
Pricing based on value added: set a price by quantifying the benefits that the
product provides customers
Your answer to pricing cases will likely involve a mix of all three of these pricing strategies.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 20/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Pricing based on costs will determine the minimum price you can realistically set. Pricing
based on value added will determine the maximum possible price. Pricing based on
competition will determine which price in between these two price points you should set.
In order to get customers to purchase your product, the difference between your price point
and the customer’s maximum willingness to pay must be greater than or equal to the
difference between your competitor’s price point and the customer’s maximum willingness
to pay for their product.
New product frameworks are used to help a company decide whether or not to launch a
product or service.
New product frameworks share many similarities with market entry frameworks. In order to
recommend launching a new product, the following statements would need to be true:
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 21/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Expanding on these areas, your new product framework could look like the following:
A comprehensive guide to market sizing questions and market sizing frameworks can be
found in this article.
As a summary, market sizing or estimation questions ask you to determine the size of a
particular market or to estimate a particular figure.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 22/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Top-down approach: start with a large number and then refine and break down
the number until you get your answer
Bottom-up approach: start with a small number and then build up and increase
the number until you get your answer
To create your market sizing framework, simply write out in bullet points, the exact steps
you would take to calculate the requested market size or estimation figure.
There are six consulting frameworks that nearly every consultant knows.
I would not recommend using these exact frameworks during a case interview because the
interviewer may think you are just regurgitating memorized information instead of thinking
critically about the case.
Instead use the four framework strategies that we covered earlier in this article to create
tailored and unique frameworks for each case.
SWOT Framework
4 P’s Framework
McKinsey 7S Framework
Porter’s Five Forces framework was developed by Harvard Business School professor
Michael Porter. This framework is used to analyze the attractiveness of a particular industry.
There are five forces that determine whether an industry is attractive or unattractive.
The more competitive an industry is in terms of number and strength of competitors, the
less attractive the industry is. The less competitive an industry is, the more attractive the
industry is.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 24/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Suppliers are companies that provide the raw materials for your company to produce goods
or services. The fewer suppliers there are, the more bargaining power suppliers have in
setting prices. The more suppliers there are, the weaker bargaining power suppliers have in
setting prices.
Therefore, high supplier power makes the industry less attractive while low supplier power
makes the industry more attractive.
Buyers are customers or companies that purchase your company’s product. The more
buyers there are, the weaker bargaining power buyers have in setting prices. The fewer
buyers there are, the more bargaining power buyers have in setting prices.
Therefore, high buyer power makes the industry less attractive while low buyer power
makes the industry more attractive.
Threat of substitution: How difficult is it for customers to find and use substitutes over
your product?
The availability of many substitutes makes the industry less attractive while a lack of
substitutes makes the industry more attractive
Threat of new entry: How difficult is it for new players to enter the market?
If barriers to entry are high, then it is difficult for new players to enter the market and it is
easier for existing players to maintain their market share.
If barriers to entry are low, then it is easy for new players to enter the market and more
difficult for existing players to maintain their market share.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 25/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
A low threat of new entrants makes the market more attractive while a high threat of new
entrants makes the market less attractive.
SWOT Framework
A SWOT framework is used to assess a company’s strategic position. SWOT stands for
strengths, weaknesses, opportunities, and threats.
Strengths: What does the company do well? What qualities separate them from
competitors?
Weaknesses: What does the company do poorly? What are the things that competitors do
better?
Threats: Who are the most threatening competitors? What are the major risks to the
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 26/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Threats: Who are the most threatening competitors? What are the major risks to the
company’s business?
4 P’s Framework
The 4 P’s framework is used to develop a marketing strategy for a product. The 4 P’s in this
framework are: product, place, promotion, and price.
Product: If there are multiple products or different versions of a product, you will need to
decide which product to market. To do this, you will need to fully understand the benefits
and points of differentiation of each product.
Select the product that best fits customer needs for the customer segment you are focusing
on.
Place: You will need to decide where the product will be sold to customers. Different
customer segments have different purchasing habits and behaviors. Therefore, some
distribution channels will be more effective than others.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 27/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Should the product be sold directly to the customer online? Should the product be sold in
the company’s stores? Should the product be sold through retail partners instead?
Promotion: You will need to decide how to spread information about the product to
customers. Different customer segments have different media consumption habits and
preferences. Therefore, some promotional strategies will be more effective than others.
Promotional techniques and strategies include advertising, social media marketing, email
marketing, search engine marketing, video marketing, and public relations. Select the
strategies and techniques that will be the most effective.
Price: You will need to decide how to price the product. Pricing is important because it
determines the profits and the quantity of units sold. Pricing can also communicate
information on the quality or value of the product.
If you price the product too high, you may be pricing the product above your customer
segment’s willingness to pay. This would lead to lost sales.
If you price the product too low, you may be losing potential profit from customers who
were willing to pay a higher price. You may also be losing profits from customers who
perceive the product as low-quality due to a low price point.
In deciding on a price, you can consider the costs to produce the product, the prices of other
similar products, and the value that you are providing to customers.
The 3 C’s framework is used to develop a business strategy for a company. 3 C’s stands for
customers, competition, and company.
The business situation framework was developed by a former McKinsey consultant, Victor
Cheng, who added a fourth component to this framework, product.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 28/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Both of these frameworks are used to develop a business strategy for a company in a variety
of situations, such as market entry, new product launch, and acquisition.
The BCG 2x2 Matrix Framework was developed by BCG founder Bruce Hendersen. It is used
to examine all of the different businesses of a company to determine which businesses the
company should invest in and focus on.
Relative market share: How much market share does the company have
compared to competitors?
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 29/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Each business of the company can be assessed on these two dimensions on a scale of low
to high. This is what creates the 2x2 Matrix because it creates four different quadrants.
Stars: These are businesses that have high market growth rate and high relative
market share. These businesses should be heavily invested in so they can continue
to grow.
Cows: These are businesses that have low market growth rate, but high relative
market share. These businesses should be maintained since they are stable,
profitable businesses.
Dogs: These are businesses that have low market growth rate and low relative
market share. These businesses should not be invested in and should possibly
even be divested to free up cash for other businesses.
Unknown: These are businesses that have high market growth rate and low
relative market share. The strategy for these businesses is not clear. With enough
investment, these businesses could become stars. However, these businesses
could also become dogs if the market growth slows or declines.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 30/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
McKinsey 7S Framework
The McKinsey 7S Framework was developed by two former McKinsey consultants, Tom
Peters and Robert Waterman. The 7S Framework identifies seven elements that a company
needs to align on in order to be successful.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 31/32
15/03/2022, 18:40 Case Interview Frameworks: The Ultimate Guide (2022)
Staff: The employees that are hired
If you found this article helpful, you’ll love our comprehensive case interview course. The
material in the course has helped 6,000+ students across 13+ countries land offers at top-
tier consulting firms such as McKinsey, BCG, and Bain.
https://hackingthecaseinterview.thinkific.com/pages/case-interview-frameworks 32/32