International Management

- Brief introduction to the course -

Course Outline

A Course Brief Description

B Why attend this course?

C Course objectives

Composition of the course

D

E Course Grading - Evaluation

 Course Outline
This course aims to help you become more familiar and efficient within the growing global business environment.

01 02 03 04
Comprehension of Understanding of Apprehension of the Acknowledgement
the basic ideas and how these ideas underlying of the way in which
concepts underlying and concepts affect mechanisms and these mechanisms
international managers in components of affect people,
business activities. making their global economy organizations, and
decisions, deciding industries.
on organizational
strategies and
guiding their efforts
 Why attend this course?
(1 / 2)

Almost all of the large

corporations for which you will You might work for a subsidiary
be working have international of a foreign multinational in
operations or are affecting by your country.
the global economy.

If you start your own business,

you may also receive
You need to keep up with your
materials/equipment, compete,
future competitors.
or sell your products or
services to a foreign market.
 Why attend this course?
(2 / 2)

You need to be up to date with

To become aware of the
the latest techniques and tools
similarities and differences of
used by corporations world-
different cultures.
wide.

Other ????
 Course learning objectives
(1/2)
Under what conditions and for what reasons a company becomes
internationalized?
What are the motivations and the opportunities and what are the obstacles
and threats it may encounter in the process of internationalization?
What are the characteristics of the international & the domestic market that
may favor (or may not favor) international companies?
How are the target countries selected?
How can the environment of the home country be made conducive to
internationalization?
What are the organizational characteristics that may favor (or may not favor)
international companies?
 Course learning objectives
(2/2)
What international strategies can the company choose and implement in
the international market and why?
Under what conditions does the company choose exports, licensing,
franchising, strategic alliances, acquisitions & mergers, subsidiaries, etc.?
What is the economic integration and what are the challenges that
international companies face?
What is the role of national policy and how can foreign investment be
attracted and encouraged?
How can an international business be organized?
What structures, systems, processes and functions can it develop to maximi
ze its performance?
Teaching methods

Lectures & audiovisual presentations

Group discussions & analysis of cases

Interactive exercises

Written assignment
 Written assignment
The assignment can be one of two types:

In the first case you are asked to develop a
complete internationalization plan for a comp
any of your choice. More specifically, you sh
ould gather information about the business a
ctivities, the industry, the company’s external
and internal environment, its current strategy
from the internet or the corporate press, or fr
om industry studies and then decide target m
arket (s), how to enter, the products / service
s it will offer and the future performance (e.g.
, for the next five years) of the company in th
e new market (s).
The second case refers to a bibliographic an
alysis of a topic related to the management o
f international companies using international
bibliography. In order to choose a topic and p
repare the assignment you will have to searc
h in scientific journals in the library trying to fi
nd articles and ideas on the topic. You are as
ked to critically edit your bibliographic selecti
ons and structure your work by adding your
own ideas.

Students must necessarily consult with the course lecturer about the
topic of the thesis before preparing it!
 Written Assignment
Important Dates

3/11/2021 12/01/2022 Date of final exam

Submission Submission
Presentation
of groups for of written
of written
written assignment
assignment
assignment. to e-class
 Written Assignment
Two deliverables

1st Deliverable 2nd Deliverable

• Presentation of written assignment • Final document of written assignment
• Submission of powerpoint slides the day of (4.000 words ± 10%)
the presentation • Submission at the day of the final exam
Written
Assignment
Final Exams
Course Grading -
Evaluation
60%
Necessary prerequisite for the
20% of written assignment
students to pass the course is
Presentation
to write 5/10 in the final written
exams.
40%
20% of written assignment
Final document

Written
assignment
Main Textbook
Griffin, R.W., Pustay M.W., and Pustay,
M. 2020. International Business: A Man
agerial Perspective, Global Edition, 9th
Edition. Pearson.
Slides & other material
uploaded to
https://eclass.aueb.gr/
Indicative bibliographic
references list
• Journal of International Business Studies
• Journal of World Business
• Strategic Management Journal
• Academy of Management Journal
• Global Strategy
• International Business Review
• International Small Business Journal
• Harvard Business Review
• European Management Journal
• Management International Review
Any questions?