Airpods Presentation II: Consumer Behavior Assignment 2

Dear professor, you will find below some additional information to our presentation slides. Our
group members are Tomer Reuveni, Louis Leko, and Theophile Blanvillain, and we focus on
Apple's AirPods as our product to improve. Although many improvements to the AirPods might
be possible, we focused on feasible and sustainable solutions that could actually be implemented
by apple.

Part 1: introduction of the product

We choose Apple AirPods as our product to improve. Apple’s AirPods are wireless earphones
connected via Bluetooth technology, and they have become very common in the market.

The product was first announced in 2016 and first

introduced to the market at the beginning of 2017.
Today, the Apple AirPods are currently in their 3rd
generation. Apple sold 16 million in 2017 and in 2019
over 60 million in, which shows how vast is the
leadership of Apple in the market, alongside the
enormous number of Apple AirPods users in the
world. Actually, analysts believe that Apple AirPods
make up 60% of the market.

Part 2: weaknesses
We identify four major weak points that we want to
adress :
1. Battery: Apple AirPods battery is limited, and
charging your earphones is not always
possible, for example on a trip or while
traveling, or simply if you forget, we all agree
this is not always the most convenient feature
to carry the accessories every time. You may
find yourself in a situation in which your
AirPods battery is dead and you are left
without any solutions but to wait.
2. Fragility: the earbuds and their case of the
AirPods are fragile and can be broken or damaged in case of any clumsiness.

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 3. Price: Apple expects you to buy an additional wireless charger for 40 euros to exploit the
wireless features of your case. This is an expensive charge alongside the earbuds, which
are already pricey themselves.
4. Easy to lose: Apple's AirPods are not big in size, and therefore can be easily lost.

Part 3: Improvements
In this section, we introduce our ideas of improvement for the product

First, we will add an AirPods solar panel directly

on the case that will allow the buds to charge from
the sun. This allows you to charge the case from
anywhere if there is sun and not to preoccupy
yourself with any wireless base.

We will offer wireless charging without Apple's

MagSafe technology. If the customer chooses to
enable all kinds of charging they can do it and thus,
avoid the additional cost of the charger, and also
allow it to charge more easily.

Our third and fourth points are relatively related,

We offer added technology that shows you (on the earbuds themself and the case) via small light
and vibrating that you got out of range (for example 15 meter separation between the case and
the earbuds) and fourth, we would provide tracking technology (separate from the buds- which
means if your AirPods run out of battery you can still track your AirPods) this will allow you to
find your earphone if you forget them or cannot find them.

The last improvement we offer can easily be shown in our product model. This is a rather simple
improvement but necessary. We will add 4 silicon bumps that will reduce any potential
damage. With these bumps, only the exposed part of our case will take the hit instead and
therefore, chances of damaging the AirPods or the solar panel are limited.

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Possible further improvements that were not included in our presentation are for example other
colors, a touchscreen on the case, a waterproof case, or external battery cases. We decided to
exclude either because it is already existing or because it's just not doable with today’s
technology.

Ευχαριστώ !

Tomer Reuveni,
Louis Leko,
Theophile Blanvillain