TYPE FORMULA EXAMPLE

The How To How to [Achieve a Desired

How to Run Faster
Headline Outcome]
28 Ideas For Content
The Ultimate [Large Number] of Ways to
Upgrades To Grow Your
List Headline [Achieve an Outcome]
Email List
The Ultimate Guide to
The Ultimate The Ultimate Guide to [Achieve a
Eating Healthy on a
Guide Headline Desired Outcome]
Budget
The Warning! Are You Eating
Warning! Are You [Something
Fearmonger This Food That Could Kill
Undesirable]?
Headline You?
The Rally Cry Let’s Stop Eating This
Let’s Stop [A Call to Arms]
Headline Poisonous Food!
The Proven 18 Proven Techniques to
[Number] Proven [Actions/Ways]
Methods Build More Muscle in
to [Achieve Desired Result]
Headline Less Time
[Number] Mistakes Most People 11 Mistakes Most People
The Mistakes
Make When/With [Common Make When Washing
Headline
Action] Their Hair
The Secrets [Number] Secrets to [Achieve 7 Secrets to Becoming a
Headline Desired Outcome] Digital Nomad
The
Why [Outrageous/Controversial Why Canadians Are
Outrageous
Claim] Actually Evil
Headline
The Lessons 7 Lessons I Learned
[Number] Lessons I Learned
Learned Doubling Sumo’s Blog
When/From [Experience]
Headline Traffic
The Tool Over 283,000
The Social The [Object] Over [Social Proof]
Websites Use to Grow
Proof Headline Use To [Desired Outcome]
Their Traffic
How Shopify Store
The Testimonial How [Company] Got [Result] In BlendJet Made
Headline [Timeframe] $163,633.50 Sales In 30
Days
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The Objection [No/Yes], You [Pre-Empt No, You Don’t Have to
Preemptive Objection] to [Achieve Desired Count Calories to Lose
Headline Result] Weight
The Question
Are You [Provocative Question]? Are You Still Eating Dairy?
Headline
The See What [Person] Did [Unusual Action] I Did Yoga Every Day for 6
Happened [Timeframe]. Here’s What Months. Here’s What
Headline Happened Happened
How [A Seemingly Inconsequential How Your Morning
The How/Result
Action] Can Lead To [Undesirable Coffee Can Lead to Heart
Headline
Result] Disease
How Tony Robbins
The Celebrity How to [Achieve Desired Generates 1,000,000
Headline Outcome] Like [Celebrity] Website Visitors Per
Month
The How To How To Get Featured on
How To [Desired Outcome]
Without Large Publications
(Without [Unpleasant Action])
Headline (Without Guest Posting)
The Silver
[Number or How to] Simple/Easy 14 Easy Ways to Save
Platter
Ways to [Desired Outcome] $100 This Month
Headline
We Analyzed [Number] [Thing You We Analyzed 100 Million
The Analysis
Analyzed] ] (And This Is What We Articles (And This Is What
Headline
Learned) We Learned)
A Comprehensive
The Tutorial A [Power Word] Tutorial to
Tutorial to Make a
Headline [Achieve Desired Outcome]
Budget
The Hacks [Number] Hacks to [Achieve 25 Hacks to Save More
Headline Desired Outcome] Money
The Explainer Why Spirulina Makes You
Why [Thing] Makes You [Outcome]
Headline Smarter
4 Simple Steps To Build
The Steps To [Number] Steps To [Achieve
An Email List From
Result Headline Desired Outcome]
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John Cena And His Giant
The WTF [Person] And His/Her [Object]
Hands Playing With A
Headline Doing [Odd Or Funny Activity]
Tiny Tortoise
The Quiz Quiz: Which Harry Potter
Quiz: Which [Topic] Are You?
Headline Character Are You?
People Called This Mom
People Called This [Person] An
The Hot Button An "Exhibitionist" After
[Controversial Title] After He/She
Headline She Took A Breastfeeding
[Controversial Activity]
Pic With Santa
You Won’t Be Able to
The Fortune You Won’t Be Able To [Claim] Until
Lose Weight Until You Eat
Teller Headline You [Action]
This One Paleo Food
Breaking: Whooping
The News
Breaking: [Story] Cough Outbreak in Your
Headline
City
The Command
Stop [Strong Command] Stop Selling Out
Headline
16 Reasons You’re
The Reasons [Number] Reasons You’re
Fighting With Your
Headline [Outcome]
Spouse
The
Imagine Becoming a
Imagination Imagine [Desired Outcome]
Millionaire
Headline
The Little
13 Little-Known Call To
Known [Number] Little-Known Ways To
Action Hacks You Can Use
Methods [Desired Outcome]
On Your Website
Headline
The Ignorance
What You Should Know About What You Should Know
Avoidance
[Topic] About Your Roth IRA
Headline
The Snackable You [3 Words or Fewer
You Aren't That Special
Headline Summarizing Topic]
The Pattern How [Claim That Goes Against How Fruit Will Make You
Interruption What Most People Think Is True] Fat
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Headline
Why You’re Not Getting
The Solutions Why [Problem] (And What To Do Traffic To Your Website
Headline About It) (And What To Do About
It)
The Expert 14 Nutritionists Share
[Number] [Expert] Share Their
Roundup Their Favourite Plant-
[Topic]
Headline Based Recipes
Reminder: Your Weight is
The Reminder
Reminder: [Claim or Truth] Not a Reflection of Your
Headline
Health
The
Are You More Like a Tiger
Comparison Are You More Like [X] or [Y]?
or a Lion?
Headline
Can You Find The
The Trivia Can You Find The Problem With
Problem With This
Headline This [Object]
Photo?
The Front-
Healthy Eating 101: How
Loaded [Keyword]: How To [Long Tail
To Eat Healthy on a
Keyword Keyword]
Budget
Headline
The Promise We Can Help You [Promise] By We Can Help You Boost
Headline [Result] Your Traffic By 20%
How 35 Marketers Would
The Results How We Did [Desired Result] In
Grow Website Visitors
Headline [Timeframe]
From 0-10K In 30 Days
The Teaser These [Number] [Thing] Could These 6 Foods Could
Headline Help You [Desired Outcome] Help You Lose 15 Pounds
[Number] Lessons Learned From 7 Lessons We Learned
The Sidenote
[Company/Person] (#[Number] Is from General Assembly
Headline
[Teaser]) (#2 is Our Favorite)
134 Ways To Increase
The Branded [Headline Formula] (A [Unique
Website Traffic In 2019 (A
Headline Branding] Guide)
Sumo-Sized Guide)
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The Urgency Fix Your Conversion Rate
[Action] NOW!
Headline NOW!
The Target Bloggers! Are You
[Target Audience]! Are You
Audience Leaving Traffic on the
[Undesirable Outcome]?
Headline Table?
Pop-ups Aren’t Dead:
The Bold
[Bold Statement]: What We What We Learned
Statement
Learned [Data-Backed Evidence] Analyzing 2 Billion Pop-up
Headline Examples
The Curiosity You Probably [Vague Statement to You Probably Won’t Read
Headline Trigger Curiosity] This