SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)

Program: Post Graduate Certificate Diploma in Digital Marketing (PGCDM)

Subject: Email Marketing and Mobile SEO

Sample Questions:
Section I: Subjective Questions

1. List the nine challenges in email marketing.

2. For drafting email message which are the 10 points need to be consider so that the
message will become excellent copy email.

3. Write in detail about key points in email marketing success.

4. Write in brief about the types of email marketing.

5. Write a detail note on Text Only format of email campaign.

Section II: Objective Questions

Multiple Choice Single Response

1. Optimize your sales through emails, Create emails that are mobile friendly, Social
Integration are
[1] Challenges in email marketing
[2] Types of email marketing
[3] Methods of email marketing
[4] Jobs of email marketing
2. Which email is an automated email message generated for an action taken by a user
inside your App.
[1] Transactional emails
[2] Fractional emails
[3] Trading emails
[4] Trailing emails
3. Which emails involves promotional emails regarding the product or service, which
you provide to your client.
[1] Marketing emails
[2] Getting emails
[3] Setting emails
[4] Sending emails
4. Which error need to be timely resolved which otherwise hamper your ranking.
[1] 404 error
[2] 007 error
[3] 302 error
[4] 303 error
5. What is not a trustworthy representation of your email list?
[1] The unsubscribe rate
[2] The interest rate
[3] The investment rate
 SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)
Program: Post Graduate Certificate Diploma in Digital Marketing (PGCDM)
Subject: Email Marketing and Mobile SEO

[4] The subscribe rate

6. The percentage of email recipients who have clicked and opened a given email is
called as
[1] Open Rate
[2] Down Rate
[3] Close Rate
[4] First Rate
Multiple Choice Multiple Response

11. The factors that may be considered when analyzing an algorithm are:
1] Readability
2] Usability
3] Effort of the programmer
4] Number of output display function
12. Select the right types of email marketing from the following
[1] Transactional emails
[2] Marketing emails
[3] Operational emails
[4] Request emails
13. A successful email campaign can include following
[1] Increase Sales
[2] Increase client loyalty
[3] Generate leads
[4] Do not give discounts
14. Which are the different formats of email campaign? Select the correct options.
[1] Designer Template
[2] HTML Format
[3] Text Only
[4] Gist Only
Fill in the Blanks

19. : BLANK is a challenge in email marketing.

20. Operational emails involves: BLANK about your business.

21. Marketing emails involves: BLANK regarding the product or service which you
provide to your client.

22. : BLANK is a type of email marketing.

23. : BLANK is the percentage at which your email list is increasing.

24. : BLANK is the rating of the number of emails sent by you in total which have not
reached the inbox of the email recipient.

State True or False

 SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)
Program: Post Graduate Certificate Diploma in Digital Marketing (PGCDM)
Subject: Email Marketing and Mobile SEO

29. Properly integrate the data systems with email marketing is an important challenge
in email marketing.

30. Operational emails is a type of email marketing.

31. Marketing emails are the product of emails.

32. Transactional email is a function of an email marketing.

33. Monitor and track email usage by client is the last step in email campaign.

34. Percentage of Email recipients is the total number of recipients of the email who
clicked on one or more web address given in an email.

Match the Following

39. Transactional emails It is an automated email message

generated for an action taken by a user
inside your App.

Marketing emails It involves promotional emails regarding

the product or service, which you
provide to your client

Operational emails It involves with important information

about your business.

While drafting email messages Be Brief

Too complex messages

Too lengthy content

40. Using Tiny Font Size It affect your content and make it
unmanageable

Slow Page Speed It will lead to the mobile users leaving

your site

Overlooking Blank Spaces It will disliked by the mobile users

Looking for Cheap Hosting Solutions Your website will end up with website
facing lots of security threats and server
downtimes

Optimize your page speed

 SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)
Program: Post Graduate Certificate Diploma in Digital Marketing (PGCDM)
Subject: Email Marketing and Mobile SEO

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