PROJECT RESEARCH REPORT

ON
CONSUMER SATISFACTION
BINAI PRINTS
-:PREPARED BY:-
ABHAY PRAVINBHAI SOLANKI
-:CLASS:-
T.Y.B.B.A. [SEMESTER VI]
-:GUIDED BY:-
PROF. ISHA MAM VYAS
-:COLLEGE:-
GRACE COLLEGE
-:SUBMITTED TO:-
SAURASHTRA UNIVERSITY
-:ACADEK9C YEAR:-
2021-2022

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 INDEX

Sr. no. Particular Page no.

1 Industry overview

2 Company overview

3 Departmental overview

4 Research methodology

5 SWOC analysis

6 Suggestions

7 Future plan

8 Conclusion

9 Bibliography

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INDUSTRY OVERVIEW

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 Sr. no. Particular Page no.

1 Introduction

2 Growth & Development

3 Challenges faced by industry

4 Recent trends of industry

INTRODUCTION

India has been well known for her textile goods since very ancient times. The
traditional textile industry of India was virtually decayed during the colonial
regime. However, the modern textile industry took birth in India in the early
nineteenth century when the first textile mill in the country was established at Fort
Gloster near Calcutta in 1818. The cotton textile industry, however, made its real
beginning in Bombay, in 1850s. The first cotton textile mill of Bombay was
established in 1854 byacottonparsimerchant.

The cotton textile industry made rapid progress in the second

half of the nineteenth century and by the end of the century there were 178 cotton
textile mills; but during the year 1900 the cotton textile industry was in bad state
due to the great famine and a number of mills of Bombay and Ahmadabad were to
be closed down for long periods.

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 CHALLENGES FACED BY INDUSTRY

 Scarcity of Raw Cotton

 Obsolete Machinery
 Erratic Power Supply
 Low Productivity of Labour
 Strikes
 Stiff Competition
 Sick Mills
 Debit payment system
 Unstable Cotton prices
 Storage of material

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 RECENT TREND OF INDUSTRY

The textile industry is varied, which means that many countries choose
their own path and direction to follow, whether that is medical textiles or
high fashion. However, there are a few trends that seem to be the new
direction for most of the textile market.

 Technology
 Non-Woven Fabrics
 Domestic Sales
 Environmental Sustainability

 Technology:

Technical textile are large and growing market right now. Countries
are rehabilitating mills and buildings and hiring new staff work on
new innovations like 3D printed clothing and shoes or smart fabrics
with small chips that act as conductors and energy converters.

 Non-Woven Fabrics :

New machinery has made it possible to pursue non-woven

fabrics. Non-Woven are non-yarns materials that are pressed
together rather than woven. The reason this advantage is the
labour is less intensive and the product can be made quicker
and for less money. Non- woven fabrics are also very
hygienic, which is great for the medical field, a large part of
the textile industry.

 Domestic Sales :

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 Countrieslike china and the united states are focusing
Internationally, Butdomestically as well. Creating products
domestically, and marketing to local communities, is creating a
new and larger market for countries that are normally
internationally focused.

 Environmental Sustainability :

The environment has become a large issue in the textile

Industry due to immense use of water, The air pollution, and
waste concerns .Many countries have started to really focus on
green textiles. Some of new innovations are making clothing
out of used coffee grounds ,algae or spoiled milk. These new
textile are unique and gaining popularity in the market.

COMPANY OVERVIEW
Sr. no. Particular Page no.

1 History

2 Company profile
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 3 Vision & Mission

4 Organizational chart

5 Forms of organization

6 List of products

HISTORY & DEVELOPMENT

Since their inception in 2012, we “Binai Printers” are devoted towards

introducing a qualitative array of fabrics keeping in line with the ongoing market
trends. They are engaged in manufacturing, exporting and supplying a premium
collection of Real Wax Print Fabrics, African Print Fabrics, Java Print Fabrics,
Super Wax Print Fabrics, etc.

They have strong network to deliver only quality products to their satisfied clients
spreading over worldwide. They are dealing in countries like Africa, Congo,
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Kenya, Nigeria, Sri Lanka and Tanzania. They are growing day-by-day with their
strong network to supply our quality products to our customer within the time line.
We are also engaged in providing Fabric Printing Services to our clients. They
have a sound infrastructure base established at Jetpur (Gujarat, India) that has
enabled us to provide premium quality array of fabrics. Catering to the ever
evolving needs.

COMPANY PROFILE

Name "Binai Printers”

Registered address Jetpur, Gujarat 360370

Owner MR. Danish Makwana

Phone no. 099250633144

Fax no. +91-285-2661931

Website www.binaiprinters.com

E – mail binaiprinters@gmail.com
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Corporate office Jetpur,Gujarat (India)

Establishment year 2012

Form of organization Private limited company

Size of organization Small scale unit

No. of employees 30

Accounting year 1st April to 31st March

Banks HDFC bank

Accounting system Tally with GST

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 VISION AND MISSION OF THE COMPANY

 VISION

To attain customer satisfaction by delivering nothing but the best, by means of

utilizing the highest quality of resources and world-class systems.

 MISSION

Western Oversees is committed to the consistent upliftment and improvement of

both its products and its responsibilities towards its employees. Striving hard to
achieve highest levels of customer satisfaction throughtimely deliveries along with
enhanced quality and value of all our products.

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ORGANIZATION CHART

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Managing Production Head
Director • Mr. Chatty
• Danish makwana

Production Team
• Mr. Paresh Javiya
Factory Manager
• Mr. Sandip • Mr. Raju
• Mr. Sanjay
• Mr. Kaushik

Store In Charge Operator

• Mr. Hardik • Mr. Ismail
Sewajiyani • Mr. Dharmesh
• Mr. Sailesh • Mr. Mahesh

Maintenance Finance Team

Team • Ms. Bharti
• Mr. Pradip • Ms. Tejal
• Mr. Hajibhai • Mr. Atul
• Mr. Mohan
Export Team Dispatch In
• Mr. Jignesh Charge
• Mr. Natvarlal • Mr. Milap
• Mr. Sanjay

FORMS OF ORGANIZATION
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 As mentions in the company’s law there are five type of organization which is as
follows:

1 Sole proprietorship firm

2 Partnership firm
3 Co-operative society
4 Private company
5 Public company

Binai Printers Is said to be Private Sector as its name itself suggest and it has all
the element of private limited company.

LIST OF PRODUCTS

 Sarees
 Dress materials

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 Fabric print
 Wax print
 Lump

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DEPARTMENTAL OVERVIEW

DEPARTMENTAL OVERVIEW

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 Sr. no. Particular Page no.

1 Overview of marketing

2 Market segmentation

3 Departmental chart

4 Channel of distribution

5 Pricing policy

OVERVIEW OF MARKETING

We can defined marketing management as “It is a process of planning and

executing the conception, pricing, promotion and distribution of ideas, goods,
services to create exchanges that satisfy individual & organizational goal.
“Marketing is social and managerial process by which individual and groups
obtain what they need and what through creating, offering and exchanging product
of value with others.”

Marketing is a comprehensive term. The selling of any company is depend on

marketing through marketing, company got profit. There are different systems of
marketing some small scale industry doing marketing through advertisement in
newspaper, pamphlets, magazines etc. the big unit or organization doing marketing
though advertisement in TV set, today marketing is being done by computer.
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 According to Philip Kotler, “marketing management is the analysis, planning
implementation and control of programs designed to bring about desired exchanges
with target market for the purpose of achieving organizational objectives.”

If we look at our company .Mr.Shaileshbhai Joshi handling this marketing

department.

DEPARTMENTAL CHART

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•

CHANNEL OF DISTRIBUTION
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 Channel of Distribution are considered the most important elements
among various elements of marketing mix. The main function of these elements is
to find out the appropriate ways, though which goods to be made available to the
market.

Here two types of Channel of Distribution

1. Direct Channel
In this channel product is direct deliver to consumer without the help of
any middle man that‘s why we can say Direct Channel.

2. Indirect Channel
In this channel product is not direct deliver to consumer. In this
process includes many middlemen as like dealer, retailer, wholesaler etc.

Binai Printers.is following Indirect Channel.

Producer

Dealers

Retailers

Consumer

PRICING POLICY

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 Pricing policy means to determination our product, at how much cost it can
be sold. The pricing policy of company influences its sales to a large scale. Price
is one element of marketing mix that produces revenues the other element of
marketing mix is product cost. Wrong pricing decisions avoid effects of all right
decisions related to products.
The pricing policies I have something regarding the important at pricing in
the practical business practice by whom pricing policies is taken? As we know that
price denotes vehicles of product in term of money it is equally important to seller
and buyer.

When a unit takes pricing decision they have to consider such factor like
taxes, expenses, Government policy, Profit etc. In “Binai Printers” Pricing is
deciding as under:

Raw material cost + Wages of labour + Accessories + Other expenses + Taxes +

Profit = Price of a product.

(COST PLUS PRICING METHOD)

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RESEARCH METHODOLOGY
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Sr. no. Particular Page no.

1 Meaning of research

2 Types of Marketing research

3 Research title

4 Research problem

5 Research objectives

6 Data collection method

7 Sample size

8 Data analysis

9 Questionnaire

10 Limitations of study

11 Scope for future research

MEANING OF RESEARCH

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 “Marketing Research consists of systematic design for collection, analysis,
and reporting of data and findings relevant to specific marketing situation facing
company.”

Marketing Research is an important area of marketing management. In today’s

marketing practices, it is considered as an indispensable activity. The main purpose
of marketing research is to provide information about the market on demand.

 Marketing Research studies suggest about the modification in their

existing product for consumer satisfaction.

 It is helpful in determining the price of product.

Research is done directly and indirectly. The producer has to produce

the goods accordingly to consumer’s needs and wants.

TYPES OF RESEARCH

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 Exploratory Research

Descriptive Research

Causal Research

Exploratory Research:

The exploratory studies are carried out to explore a subject. This approach
attempts to discover general information about a topic that is not well
understood by marketer.

 The main objective of an exploratory research is to help in defining a

research problem and generate a set of hypothesis or research question
which would be worked upon at a large stage.

Descriptive Research:
The focus of descriptive research is to provide an accurate description for
something that is occurring. The recommendation and finding a descriptive
research are definite.
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  It is very popular form of market research and is used extensively with
the research purposes to explain, monitor and test the theory.

Causal Research:
Marketers use this approach primarily for predictions and to test hypothesis,
though it can also be used to lesser extent for discovery and exploratory purpose.

 The use of causal research is marketing is normally done for testing

marketing scenarios such as what might happen to the product sale if
the design of the product is changed or the advertising is changed.

“I have used descriptive research for research study.”

RESEARCH TITLE

CUSTOMER SATISFACTION

Customer satisfaction is defined as a measurement that determines how happy

customers are with a company's products, services, and

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capabilities. Customer satisfaction information, including surveys and ratings, can
help a company determine how to best improve or changes its products and
services.

RESEARCH PROBLEM

 Lack of data
 Unnecessary information
 Insufficient reports
 Lack of coordination
 Lack of support
 Unmatched time with company
 Time consuming

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 RESEARCH OBJECTIVES

 To find out the consumers demand and preference towards company.

 To know the consumer awareness towards different brands of agro

chemicals in local market.

 To know how the consumers come to know about the product.

 To know the competition level in market.

 To know the problems & mistakes of company in marketing of its

products.

 To offer suggestions for increase the sales.

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 DATA COLLECTION TECHNIQUES

Data collection is a process of collecting information from all the

relevant sources to find out answer to the research problem. Data
collection method can be divided into two categories.
1) Primary data collection method
2) Secondary data collection method

1. Primary data collection method:

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 Quantitative Qualitative
method method

Primary
data
collection

Qualitative research is closely associated with words, sounds, feelings, emotions,

colors and other elements that are non-quantifiable. Qualitative studies aim to
ensure greater level of depth of understanding and qualitative data collection
methods includes interviews, questionnaires with open-ended questions, focus
groups, observation, game or cash studies etc.

Whether a source if primary can e determined by the way it is being used by the
researcher. For example, a speech about the declaration of independence that was
delivered by a note statesman on its hundredth anniversary would be secondary
source for scholar studying the document philosophical origins.

2. Secondary data collection method:

Secondary data is a type of data that has already been published in books,
newspaper, magazines, journals, online portals etc. and few companies of

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 information are also selling the information and data which they collected
that are also secondary data.
 I have used primary data.

SAMPLE SIZE
To carry out market research ,researchers need a representative sample that can be
collected using one of many sampling techniques, A representative sample is a
small number of people that reflect, as accurately as possible, a larger group.
 An organization cannot waste their resources in collecting information from
wrong population. It is important that the population represents
characteristics that matter to the researchers and that they need to
investigate, are in the chosen sample.
 Take into account that marketers will always be prone to fall into a bais in
the sample because there will always be people who do not answer the
survey because they are busy, or answer it incompletely, So researchers
may not obtain the required data.
 Regarding the size of the sample, the larger it is, the more likely it is to be
representative of the population. A larger representative of the population.
A larger representative sample gives the researcher greater certainly that the
people included are the ones they need, and they can possibly reduce bais.
Therefore, If they want to avoid inaccuracy in our surveys, They should
have representative and balanced samples.
There are two ways to obtain a representative sample:
 Probability sampling:

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 In probability sampling ,the choice of the sample will be made at
random Which guarantees that each member of the population will have
the same probability of selection and inclusion in the sample group.
Researchers should ensure that they have updated information on the
survey the majority to establish representativeness

 Non-Probability sampling:
In a non-probability sampling different types of people are seeking to
obtain a more balanced representative sample. Knowing the
demographic characteristics of our group will undoubtedly help to limit
the profile of the desired sample and define the variables that interest
the researchers, such as gender, age, Place of residence etc by Knowing
these criteria, before obtaining the information, researchers can have the
control to create a representative sample that is efficient for us.

When a sample is not representative, there can be a margin of error.

Company chooses to have a representative sample of 50consumer.

Company uses probability sampling method under simple random

sampling. I have taken a sample of 50 people.

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 FIGURE : 1

From the above chart the ratio of male is 30% and the ratio of female 70% .

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In above chart we can see that the no. of respondent whose age is between 15 to 25
are 30. 25 to 35, the no. of respondent is15. 35 to 45,the no. of respondent 5 and
last 45 onwards the no of respondent is zero .

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From this response of this question 75% people are aware about our
brand 15% are not so much aware about our brand and 10% are not
aware about our brand.

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 From the response of this question 45% people are aware about our
product through internet 8%magazines and pamphlets, 7% people are
seen advertisement on wall paints, 8% people are seen advertisement on
newspaper and only 5% people are seen advertisement on hoardings.
So on the basis of analyzing we can say company has given their
efforts on internet advertisement.

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 From the response of this question 11% people are purchasing our
product from factory outlet 54% people are purchasing our product
through retail store, 10% people are seen purchasing our product from
our agency partner and only 25% people are purchasing our product
from other shops

From the response of this question 54% of consumer says that our
products meet their needs very well.41% of consumers says that our
product meet their needs extremely well 5% of consumer says that our
product does not meet their needs
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 From the response of this question 43% of consumer use our
product regularly 54% of consumer use our product sometimes and 3%
consumer does not use our products

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 How often do you use our product or
6 services?
5

3 Series 1
Series 2
2 Series 3

0
Category 1 Category 2 Category 3 Category 4

From the response of this question 54%of consumer use our

product regularly 43%of consumer use product sometimes 3%
consumers ssare not using our product

Above chart is showing the rating perfection of Binai Printers existing products

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• 63% consumer are saying that the quality of Binai printers product is excellent
• 36% consumer are saying that the quality of Binai printers is same as other
firms
• 1% consumer are saying that the quality of binai printers is not good

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From the above chart we can say that 95% consumers are satisfied with pricing of
Binai printers. Remaining 5% consumers are not satisfied with pricing of Binai
printers products

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• 23% people are saying it is less pricing from other brands.
• 66% people are saying it is equal pricing from other brands.
• 9% people are saying it is high pricing from other brands.

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• 64% of consumer agree that we are providing best quality of product
• 30% of consumer strongly agree that we are providing best quality of product  4%
of consumer says that we are providing same quality as other products  2% of
consumer disagree that we are providing best quality of product.

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• 36% of consumers are satisfied with binai printers after sales service
• 53% of consumers are very much satisfied with binai printers after sales service  10% of
consumer have neutral response about binai printers after sales service.
• 1% of consumer are not satisfied with after sales service of Binai Printers

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• 73% of consumer says that they will recommend our product to a friend,family and
relatives.
• 22% of consumers says that they maybe recommend our product to a friend,family and
relatives.
• 5% of consumers says that they will not recommed our product a friend,family and
relatives.


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 QUESTIONNAIRE

1) what is your name? ….

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2) Choose your gender

Male
female
3) What's your age group? o Above 15 o 25-45 o
Above 45
4) Are you aware about Binai Printers brand?

oYes

o No

o Maybe

5)Does advertisement influence your shopping trend?

oYes

o No

o Maybe

6) Where you mostly seen Binai Printer’s advertisement?

o Internet

o Magazines
o Pamphlets
o Wall paints
o Newspaper
o Hoardings

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7 )which product do you prefer mostly?

o Sarees

o Dress Material
o Taka Kapad

o Wax print

8) Do you like to purchase Binai Printers product repeatedly?

o Yes

o No

o Maybe

9) From where you mostly purchase Binai printers product?

o Factory outlet
o Our retail store
o Our agency partner
o Other shops

10) Are you satisfied with Binai printers product?

o Fully saticsfied
o Saticsfied
o Average
o Not saticsfied

11) saticsfied How Binai Printers product meet your needs?

o Extremly well
o Well

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 o Very well

12) How often do you use our product or service?

o Regularl

o Sometimes

o Never

13) Rate Binai Printers existing product?

o 1

o 2

o 3

o 4

o 5

14) what is your attitude towards Binai printers quality?

o Likes

o Dislikes

o Neutral

15) Rate packing perfection of Binai printers product (out of 5)

o 1

o 2

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 o 3

o 4

16) Are you satisfied with Binai printers pricing?

o Yes

o No

17) Compare Binai printers pricing with other brands?

o Less

o Equa

o High

o Very costly

18) To what extent you agree we are providing the best quality of product?
o Strongly Agree
o Agree
o Strongly disagree
o Natural

19) How likely are you to purchase again from us?

o Very likely

o Likely

o Unlikely
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20) How much are you satisfied with Binai printers after sales service?
o Very satisfied
o Satisfied
o Natural
o Dissatisfied

21 )would you like to recommend Binai Printer’s product to a friend,

family or any relative?

o Yes
o No
o Maybe

22) Do you have additional comments or feedback for us?

-----------------------------------------------------------

DATA ANALYSIS

Data analysis is a process of assigning meaning to collected data, analyzing

significance and determination of findings and conclusion.
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Data analysis helps in finding conclusions and results with the help of scientific
methods. Significance of the data analysis is to provide suitable findings for
proper results and conclusions. Data is firstly collected and coding of data is done
with suitable software.

Data is collected by several respondents of selected companies with the help

of questionnaires.

After collection of data, graphs, tables and charts are prepared with the
help of software. Graphs and charts help to analyze the collected data in a proper
and desired way. Findings and data interpretation becomes easy with software as
manual calculation is time consuming.

Interpretation of data can be descriptive or analytical or it can be from a

theoretical stand point. Negative results are much harder to interpret than positive
results, and then the data support the hypothesis. After measurement or statistical
analysis define what has the research contributed?

Explain the significance of the research showing relationship exists

among the variables. Generate idea statistical as well as the substantive
significance of the research. Positive results are evidence of the fact that
the methodology, the measurement and the analysis are satisfactory.
Showing that various bar and pie diagrams represent data effectively

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 LIMITATIONS OF STUDY

In every research there are some limitations for the study.

Researcher face many problems, ignorance, some limits etc. so in this
research I also face some limitations that are as follows:

• Sample size:
The number of the units of analysis I use in my study is dictated by the type
of research problem that I am investigating. Note that, if my sample size is
too small, it will be difficult to find significant relationships from the data.

• Lack of available & reliable data:

A lack of data or of reliable data will likely require you to limit the scope of
your analysis, the size of your sample, or it can be a significant obstacle in
finding a trend and a meaningful relationship.

• Other:
It explores only one dimension of the customer brand relationship
perspective. And also there are some limitations like knowledge or
language limitation, customer response are also matter likewise
this are some limits for research.

SCOPE FOR FUTURE RESEARCH

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 This research work has been designed as a study employing quantitative
and scientific Methodology to the consumer-brand relationship across a diverse
set of brands from amongst several verticals the work traces the need for the
concept of customer-centric branding, explores brand functionalities and
proceeds to evaluate the degree of customer centricity of several brands. The
study further designs an experiment to explore the usage of a corporate blog as a
tool for enhancing consumer brand knowledge and consumer brand emotion.

Academics in marketing develop and test models and different theories in

related areas of marketing. I hope to contribute to the literature by empirically
testing how the inclusion of consumer knowledge level affects attitudinal
judgment and recall when information is provided in a verbal or numerical mode
and presented in vivid or non-vivid form. In addition, the scope for examining
the information mode and consumer knowledge literature is to attempt to
demonstrate that consumers utilize their product knowledge to differentiate
among attribute information in a manner consistent with the relative importance
of the attributes. Theoretical implications of this research relate to how different
consumers process and use numerical and verbal information in combination
with a specific presentation form.

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S- Strength
W- Weakness
O- Opportunity
C- Challenges

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 SWOC analysis is one of the tools helpful to the company in finding out the
chances for the progress of the company. Today each and every firm finds
out its SWOC analysis in order to understand its present and future
condition.

Strength
 Good product quality of bearing
 Financially strong position
 Loyal employees of company
Weakness
 Very less advertisement
 Lack of professionalism in some aspect
Opportunity
 Company can increase its sales by doing more marketing
research.
 Company can export its products in abroad
 Company can cover more area for marketing network
Challenges
 Cut-throat competition is increasing in bearing industry
 High fluctuation in the rate of raw material

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57
 SUGGESTIONS

Even a small suggestion can be the important element for new

achievements and success. Likewise, during the training period of my
project work in Binai Printers, I found some area in which company can
improve itself at a glance.
The production capacity should be utilized to minimum extent
Company should increase its product range and try to use the latest
technology for production.
They should try to increase the advertisement to create awareness of
the company’s product.
Better facilities should be provided to its employees
Company should try to expand the business and export its products.

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 FUTURE PLAN
Future is always unpredictable and uncertain .no one can exactly predict what is
going on to happen in future. But if plan is prepared for that, it can be achieved

59
with ease. The problems that may occur in future can be face out to great extent
and firm can minimize risk and can maximize profit

“Binai Printers” has decided to get following things in future:

To increase production capacity and convert small scale unit into

medium scale unit.
To stand against stiff market competition
Firm wants to broaden its marketing network.

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CONCLUSION

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 Concluding my project report, I would like to say, that “Binai Printers” is an
ideal company .It has achieved a great success within few years through their hard
work & constant endurance for perfection.

The relationship between management & their workers is quite appreciable. Binai
Printers is result oriented and provides their efforts to make the customer satisfied
and get more business

I again thank each and every person who helped me a lot to prepare this
project.

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BIBLIOGRAPHY

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 To complete project on “Binai Printers” successfully I have referred
following books

Marketing Philip Kotler

Research strategy I.D. Pern

Books of business C.B. Memoria

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