SOCIAL MEDIA REPORT

PRINCIPLES OF ENTREPRENEURSHIP (ENT530)

FACULTY : BA - FACULTY OF BUSINESS AND MANAGEMENT

PROGRAMME : BA242 – BACHELOR OF BUSINESS ADMINISTRATION
(HONS). FINANCE
SEMESTER :4
NAME : NUR DALILA BINTI RAMLI (2020452598)
: DEENA ASHIKIN BINTI YAHAYA (2020825086)
GROUP : KBA2424A
LECTURER : DR. NORHIDAYAH ALI
DATE : 04 JANUARY 2022
ACKNOWLEDGEMENT

First and foremost, in the name of Allah, the Most Gracious and Most Merciful,
Alhamdulillah for the strength and chances in completing this social media (FB) report. A big
appreciation to our lecturer for this subject, Principle of Entrepreneurship (ENT530), Dr
Norhidayah Ali for the valuable guidance and advice for us. She inspired us to work in this
report with all her wide knowledge in this subject. We also would like to thank her for showing
us some example and guideline related to the social media (FB) report.

Besides, we would like to sincere thanks to our classmate who helped us throughout
this assignment this assignment. We do really appreciate their kindness, moral support, and
a bit of their guidance. Not forgetting also to my partner who are equally diligent and
responsible in completing the task during Online Distance Learning (ODL).

Last but not least, for their endless prayers and encouragement, our deepest gratitude
goes to our parents and siblings and for those have contributed helped us towards this
assignment, which it means a lot for us. Once again, we sincerely thanks to everyone, May
Allah S.W.T bless all of you.
EXECUTIVE SUMMARY

Deela Krispy Lekor is a new brand business that strived to be knowing or recognised
by public which to increase on its selling performance. The nature of this business is wanting
to be known as in the food industry or precisely just like others local crispy lekor brand in
Malaysia. As of that, Facebook is as our platform that are mainly used by Deela Krispy Lekor
which to connect with customers by providing information’s about the products in Deela Krispy
Lekor, prices and many more that going to be sell for customers.

The reason why we involved in this industry and selling in online is due to current
situation Pandemic Covid-19 in Malaysia. Therefore, we chose this Deela Krispy Lekor and to
be in food industry is because people tend to search, and eating is a must in our life. People
don’t mind spending money on food if their craving would be satisfied. Thus, we sell our
products in online platform. It can be easier to be done and be as minimum as we can which
we do not need physical interaction. Interaction thru online is easier.

Since this pandemic happened, we have a lot of knowledge and creativeness can be
implied by using Facebook. Using social media, it’s easier to sells product. By keep going on
making posts on our page enables us to learn how to share information and market our product
effectively. The posting consists of teaser, hard sell, and soft sell. Not just that, Facebook
could show us the amount of engagement we received for the post. Thus, it can help us in
improving on our posting style that can boost our products.
 TABLE OF CONTENT

NO. CONTENT PAGE NUMBER

1 1.0 Go-Ecommerce Registration and MyENT 1–5

2 2.0 Introduction of Business

2.1 Name and Address of Business 6

2.2 Organizational Chart 7

2.3 Mission and Vision 7

2.4 Description of Products and Services 8

2.5 Price List 9

3 3.0 Facebook (FB)

3.1 Creating Facebook (FB) Page 10

3.2 Customizing URL Facebook (FB) Page 11

3.3 Facebook (FB) Post – Teaser 11 – 13

3.4 Facebook (FB) Post – Copywriting (Hard Sell) 14 – 20

3.5 Facebook (FB) Post – Copywriting (Soft Sell) 21 – 26

3.6 Graphic 27

4 4.0 Conclusion 28
1.0 Go-Ecommerce Registration and MyENT

Figure 1: Go-eCommerce Personal Profile of Nur Dalila binti Ramli

Figure 2: Go-eCommerce Business Profile of Nur Dalila binti Ramli

Figure 3: Go-eCommerce Personal Profile of Deena Ashikin binti Yahaya

Figure 4: Go-eCommerce Business Profile of Deena Ashikin binti Yahaya

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Figure 5: Go-eCommerce Certificate of Nur Dalila binti Ramli

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Figure 6: Go-eCommerce Certificate of Deena Ashikin binti Yahaya

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Figure 7: MyENT Certificate of Nur Dalila binti Ramli

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Figure 8: MyENT Certificate of Deena Ashikin binti Yahaya

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2.0 Introduction of Business

2.1 Name and Address of Business

Figure 9: Deela Krispy Lekor’s Logo

Deela Krispy Lekor was established in November 2021 and owned by two partner, Nur
Dalila binti Ramli and Deena Ashikin binti Yahaya. Deela Krispy Lekor is an online business
and mainly uses Facebook as a platform to sell and promote our product and we operated
from 9:00 a.m. to 10:00 p.m. everyday. We are located in two places which are Alor Setar,
Kedah and Teluk Kumbar, Penang. In our shop, we offered delicious fish crackers (puffed
keropok) and crispy lekor (fresh keropok) to our customers. Deela Krispy Lekor is selling
various of fish crackers that meet customer preferences by using ‘Tamban’ fish and ‘Parang’
fish. The prices of our fish crackers are reasonable and affordable with high quality of
ingredients as we want everyone have a chance to purchase our products and feel satisfied
after received our products.

Customers who want to purchase the product, can leave a message on our Facebook
page or can click the button ‘WhatsApp’ in our posting in Facebook Page. We provide delivery
service, postage and customers also can self-pick up our product depending on their time
management. For delivery service, we try to reach our customer by cover all Kedah and
Penang area and will be available only on weekend. For those who lives far away, we provide
postage using courier services such as Pos Laju and J&T Express and we try to submit the
order every day. As we are obligated to comply with the regulation of minimizing physical
contact by the government, our customers are advisable to make payment using online
banking unless under certain unavoidable circumstances.

Lastly, our business can be reached through WhatsApp number which is 017-447 7716
or through our social media platform in Facebook which is @DeelaKrispyLekor.

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2.2 Organizational Chart

GENERAL MANAGER
Deena Ashikin

MARKETING ADMINISTRATION FINANCIAL

MANAGER MANAGER MANAGER
- Deena Ashikin
Deena Ashikin Nur Dalila
- Nur Dalila

Deela Krispy Lekor is a partnership business form. We only have two workers at the
moment because it is a new business. Both of us manage and operate this company together
and share its profits. In the future, we try to expand our business so by that we could hire more
workers, agents and dropships.

2.3 Vision and Mission

Our vision for the future is to become innovative leader in the food industry for the
global market, to provide delicious food and fun atmosphere that will customers repeat our
product and build the best product in North Malaysia especially in Kedah, Penang and Perlis.

Our mission to promote high quality of Deela Krispy Lekor and give commercial value
to our product. We also want to strive to grow the business from time to time through organized
strategy plan. Other than that, we also committed to gaining sales figures through the
expansion of its marketing network nationwide.

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2.4 Description of Products and Services

Deela Krispy Lekor produce fish crackers (puffed keropok) that made from two types
of fish which are ‘Tamban’ fish and ‘Parang’ fish. The quality of our crackers produced is
excellent because we use a fresh fish and high-quality flour before processing the fish
crackers. It also has a good expansion from puffing, crispness as well as low moisture content
and low boil absorption.

Deela Krispy Lekor have three shapes of fish cracker which are small circular shape,
cylindiral shape and radius shape. The shape makes it easier to eat and customers can enjoys
eating it at the same time. Customers have more options when they test the three shapes
since each of them will have a different taste.

While, Deela Krispy Lekor’s Keropok Lekor and Cheezy Ball is steamed during the
process of making the fish crackers. The crackers from the dough which is steamed have
better quality compared to those from the dough which is boiled. Besides that, we provide a
small pack of chili sauce or cheese sauce in every pack of Keropok Lekor and Cheezy Ball.
Thus, it can be used as a dipping sauce for the fish cracker. We use plastic packaging as our
packaging because it is easily available and ideal for the packaging of food stuffs.

In terms of nutrition, our fish crackers could be a particularly nutritious snack. It is not
only providing carbohydrate and protein but also some micronutrients. It is because we use a
lot of fish and no fish bone at all.

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2.5 Price List

As our fish cracker product, the price list for each package is different in terms of size, weight
and type of fish. But, for each package, we pack each pack of fish crackers for 500g to make
it easier for customers to buy. The table below are the price list of our products:

NO. PRODUCT WEIGHT QUANTITY PRICE

1 Keropok Ikan Tamban 500g 1 pack RM 12.00

2 Keropok Jejari Ikan Tamban 500g 1 pack RM 12.00

3 Keropok Baby Ikan Tamban 500g 1 pack RM 15.00

4 Keropok Ikan Parang 500g 1 pack RM 15.00

5 Keropok Lekor - 10 pieces RM 12.00

6 Cheezy Ball - 20 pieces RM 20.00

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3.0 FACEBOOK (FB)
As we start our business, we as the owner of the business have responsibilities in
create our Facebook page to promote our products and services to customers in the
Facebook. By creating Facebook page, we can share basic information about our products,
share pictures and video of the products, maybe some tips of products that can helping
customer understand mor and most importantly we can raise our brand to their eyes.
Therefore, it will be such a good way to connect our business with customer through online by
creating a Facebook page. In Deela Krispy Lekor page, we have been created and posted
such as teaser, hard and soft sell related regarding to our business products.

3.1 Creating Facebook (FB) page

Figure 10: Facebook page

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3.2 Customizing URL Facebook (FB) page

Deela Krispy Lekor as a username and the customize URL is

https://www.facebook.com/DKrispyLekor/.

3.3 Facebook (FB) Post – Teaser

Teaser post is an advertising tool designed to arouse interest or curiosity, especially in

something to follow:
TEASER – 1

TEASER – 2

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TEASER – 3

TEASER – 4

TEASER – 5

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TEASER – 6

TEASER – 7

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3.4 Facebook (FB) Post – Copy Writing (Hard sell)

Hard sell post is referring to an approach to advertising or sales features particularly

direct and insistent language. Instead of evaluating his or her options and potentially deciding
to wait for the purchase, which a hard sell is designed to get a consumer to buy a good and
services in the short-term. The figures below are the types and example of hard sell that we
use in Deela Krispy Lekor.

HARD SELL – 1

Technique that been use in hard sell 1 is conviction. Because there are mention facts and
figures related to our product such as affordable price. We are telling the price of Keropok
Tamban.

HARD SELL – 2

Technique that been use for hard sell 2 is conviction. We show price of our product.

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HARD SELL – 3

Technique use in hard sell 3 is interest. Which introduction on the product or statement from
authority.

HARD SELL – 4

Technique for hard sell 4 is conviction. Because we mention “Buy now, before it’s sold out”.

HARD SELL – 5

We use technique of action for hard sell 5. Because there are phone number for customer to
WhatsApp or call us.

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HARD SELL – 6

Hard sell 6 use technique action. Which we put date on COD and places that we going to COD
our product to customers.

HARD SELL – 7

Technique for hard sell 7 is attention. We tell people about our product is Halal and Muslim
provided.

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HARD SELL – 8

Technique for hard sell 8 is attention. It is to grab customers attention about our product.

HARD SELL – 9

Hard sell 9 use technique of attention. Why? Because we want attract customer with our new
product which is Baby Tamban.

HARD SELL – 10

Hard sell for number 10 use technique conviction. Which we ask customer to PM us now!

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HARD SELL – 11

Technique for hard sell 11 that were use is desire. We says that we wrap all the product with
bubble wrap which to make sure it still in good condition.

HARD SELL – 12

Customer can enjoy our product while watching movies.

HARD SELL – 13

In the hard sell 13 is we use interest technique. We come out with new product.

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HARD SELL – 14

Hard sell number 14 we use technique conviction. Which we tells customer not to forgot on
12.12 we have a promotion.

HARD SELL – 15

On 12.12 our product has promotion discount until 20% since its 12.12 promotion. This mean
that we use attention technique.

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HARD SELL – 16

For the last hard sell, Deela Krispy Lekor business use conviction technique to attract more
customer. Which we give them Combo A or Combo B with less price compared to real price.
It more saves.

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3.5 Facebook (FB) Post – Copy Writing (Soft Sell)

Soft sells mean an approach to advertising and sales that features subtle language
and a non-aggressive method. Because soft sell is a technique of low pressure, persuasive,
and subtle sales. Soft sells do not show a result of sales, but it helps to promote repeat sales.
The figures below are the way Deela Krispy Lekor use for soft sell to attract and get customer
attentions.

SOFT SELL – 1

SOFT SELL – 2

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SOFT SELL – 3

SOFT SELL – 4

SOFT SELL – 5

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SOFT SELL – 6

SOFT SELL – 7

SOFT SELL – 8

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SOFT SELL – 9

SOFT SELL – 10

SOFT SELL – 11

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SOFT SELL – 12

SOFT SELL – 13

SOFT SELL – 14

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SOFT SELL – 15

SOFT SELL – 16

SOFT SELL – 17

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3.6 GRAPHIC

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4.0 CONCLUSION

In a nutshell, Deela Krispy Lekor is a new online business that mainly uses online
platforms like Facebook to market our crispy lekor and fish crackers business. With using this
platform, it is really help us in terms of growth of our product by frequent posting and taking
advantages of their advertising services too. The best part is, all the postings are such as
about our ingredients used, in terms of packaging, received customer feedbacks, introduce
new brand product, giving some steps and others just to attract having a lot of customers. For
those who just embark on their journey in opening new business or find some incomes, social
platforms like a Facebook would be the best market and advertised to potential customers all
around the country. As we know, a lot of people use Facebook for their business. Because
everyone has account Facebook, right? So that is mean, it will be their time to promote and
opening their business. Not just that, we will be able to communicate with all the customer
without any problems. Posting and advertising in Facebook, help us and everyone because it
very economical and does not burn a hole in our pocket but boost up our sales tremendously.

Since we mention that we can get a lot of users from all around the world, who knows
we can expand our product’s market without a hitch all over Malaysia. We can easily distribute
our product to all customers by providing postage and delivery courier through Pos Laju or
Lalamove or sometime we go for cash on delivery (COD) for customers that stay not too far
from our location. Facebook give the space to create a longer-time interactive platform where
we can truly engage our business with our customers base.

Last but not least, we hope by doing this report we will increase our skills and ability to
become more innovative, having skills in problem solving, understanding customer’s need,
critical thinking, research skills, and skills in management on business. In the future, we hope
our business will expands to the big empire and be recognized by many people even selling
local product.

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 FACULTY OF BUSINESSAND MANAGEMENT
ASSIGNMENT/ PROJECT DECLARATIONFORM

1. NUR DALILA BINTI RAMLI

Student’s Name : 2. DEENA ASHIKIN BINTI YAHAYA

1. 2020452598 1. 991124075208
Student’s ID : 2. 2020825086 Student’s I/C No. : 2. 991012075668

Program Code : BA242 Part : 4 Course Code : ENT530

Course :
Name PRINCIPLES OF ENTREPRENEURSHIP

Assignment/ Due Submission

Project No. : 2 Date : 04/01/2022 Date : 04/01/2022

Assignment/ :
Project Title SOCIAL MEDIA REPORT

Lecturer’s Name : DR. NORHIDAYAH ALI

I hereby declare that the work in this assignment/ project was carried out in accordance with the
regulations of Universiti Teknologi MARA. It is original and is the results of my own work, unless
otherwise indicated or acknowledged as referenced work. This assignment/ project has not been
submitted to any other academic institution or non-academic institution for any degree or qualification.

I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti
Teknologi MARA’s Diploma/ Bachelor Degree/ Master’s Degree students, regulating the conduct of
my study and exams.

I hereby declare that this assignment/ project is written by me and:

i. is a result of my own work;
ii. has not been used for another assessment at another department/ university/ university college
in Malaysia or another country;
iii. does not refer to/quote works of others or own previous writings without stating it both in the text
and in the reference list;
iv. mentions explicitly all sources of information in the reference list; and
v. will go through similarity check (Turnitin).

I am aware that disciplinary action (which may include the deduction of marks in the assignment/
project) will be taken against me if I am found to be an offender.

04/01/2022 Dalila

Date Student’s Signature

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