Professional Documents
Culture Documents
BACK TO MAP
2 Preliminary Mapping and Analysis Summary
Preliminary Market Mapping and
Analysis is about building up a picture of
the market system with enough
knowledge to be able to facilitate a
participatory process of change.
It involves creating a first sketch of the
market map, and identifying the key
market actors and critical issues within
the system.
2 Preliminary Mapping and Analysis Rationale
The Preliminary Market Mapping and
Analysis step will allow you to:
• Make a first attempt at mapping the
market system
• Identify key market actors to engage with
based on their power, influence and
relevance
• Begin to explore constraints,
opportunities and risks in the system
• Use iterative investigation to continue
learning about the market system
2 Preliminary Mapping and Analysis Top Tips
• Let the first attempt at creating a Market Map be a
brainstorm: keep it informal, fluid and energetic
• Identify the market actors in the system that you
will need to engage in the subsequent participatory
process
• Use the Core Guidance Note: The Market Map to
help you steer the market mapping process
• Be as specific as possible to capture the unique
context of the market system
• Identify your knowledge gaps and plan further
investigation to build your understanding of the
market system on an ongoing basis
2 Preliminary Mapping and Analysis Guidelines
Download a detailed set of notes describing
our past experiences, recommendations and
action points on how to organise your
knowledge of the market system, and plan how
you will facilitate PMSD.
• Coming soon!
Further Resources
2 Preliminary Mapping and Analysis The Roadmap
1 Market System Selection
7 Participatory Planning
8 Facilitating Change