Research using Empathy

14.4 By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and
UN Goal and Target : 14. Life below water:
unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish
stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological
characteristics (https://www.un.org/sustainabledevelopment/oceans/).

Aspect of the goal and target you are researching:

Reduce fishing waste and litter in Great Southern area by supporting and extending the use of correct disposable bins and solutions of making the bins more easily
accessible for all fisherman reducing the risk of harmful fishing gear waste in the ocean entangling sea life.

What / Who / How is this problem already being solved? Research three existing solutions – eg three alternative apps, three alternative government programs, three
alternative products.
Solutions that already exists: name of company or Reel it in project created department of Sea shepherd global WWF- World Wildlife
provider parks and wildlife service and Rec fish west https://www.seashepherdglobal.org/ https://files.worldwildlife.org/
https://www.riverguardians.com/projects/ who-we-are/ wwfcmsprod/files/Publication/file/
reel-it-in 3c1g4qur2t_ADVOCACY_REPORT_singles
.pdf?
_ga=2.135264953.963208161.164774168
9-2138476374.1647741689

What are they providing?- be specific Small bins to collect fishing gear
waste located in certain areas
across Western Australia.
https://www.google.com/maps/d/
u/0/viewer?
mid=122RIcFiogRmyMzkfj9XiR6zNnj
kl8isV&ll=-
34.974973583726715%2C117.2150
6028789263&z=9
Who are their target audience? – eg. age group / Community group- fisherman
culture / government / school / community group casual and commercial
Are they free / what do they charge for this service or Free supported by government
product?- what would it cost to access this solution?
Defending marine life globally
by stopping illegal fishing,
cleaning up the ocean and
shorelines and rescuing sea
creatures harmed by litter or
humans
Government/
Communities/schools
They are supported by
They provide cleanup campaigns
of the ocean to remove litter and
rescue harmed creatures. They
support and encourage companies
to manufacture safe fishing gear
for environment that is
biodegradeable.
Global
schools/governments/communitie
s
Supported by donations and

Adapted from 10 STEAM Innovations Class Empathy Research Bec Mckinney Shenton College

What gaps do you see in their service or product? –
who misses out with this service?
Other insights
Adapted from 10 STEAM Innovations Class Empathy Research Bec Mckinney Shenton College
funding
There are no bins In Denmark area
and only one bin provided in
Walpole both coastal towns with
high fishing activity.
Possibility of a collection point at
local tip or fishing shop to collect
your waste at home and drop off to
a collection point bin.
donations government
They are global so very large They haven’t yet come up with a
area to cover. long-term solutions to keep the
waste away but are working
towards and supporting
manufactures in creating
biodegradable fishing gear and
hosting and supporting clean up
the ocean campaigns to remove
the litter and rescue creatures
who are harmed from litter.