DESIGN THINKING & INNOVATION

Group-14

2210120076 - Hariharan OS
2210120063 - Sai Venkatesh
2210120059 - Srivatsava KS
2210120072 - Ruchi Shikha
2210120057 - Sri Jayanthi
2210120065 - Venkat Nag K
 OCEAN CLEAN
“Cleaning the plastics that harm our oceans”
BIG PROBLEMS REQUIRE BIG SOLUTIONS
OBSERVATION & INSIGHTS:
We as humans live on this planet that is covered 70% with oceans. We constitute 0.01% of the species population of the world, but marine life
consists of almost 10 million species covering over 65% of the species population on this planet.

Activities:
• Over 40% of the ocean surfaces are being polluted by Humans.
Environments:
• More than 8 million tonnes of plastic end up in the ocean.
• Rivers and sewage canals are the entry points for the plastic waste into
the ocean.
• These flowing plastics affect riverbeds, river banks, irrigation water,
which are major sources of drinking water or Agriculture.
Interactions:
• The plastic pollution harms 40 - 44% of Marine and seabird species.
• Sea food industry took a hit as a result of decline in marine life due to
plastic pollution.
• Millions of marine species are killed due to the toxins released into the
seas by the plastic
• Marine phytoplankton and coral reefs are responsible for 50% of the
atmospheric oxygen on earth.
• Greenhouse effect skyrocketed due to decline in oxygen levels.
 Objects:
• The main pollutants are micro-plastic particles.
• Daily use plastics such as polythene bags, plastic bottles, cups, etc. are commonly found wastes in the ocean.
• Another major pollutants are discarded or abandoned fishing gears that often trap marine animals.
Users:
• Due to the decrease in marine biodiversity, the balance of the ecosystem is destroyed.
• This is causing climatic change, loss of agriculture and cultivation, environmental changes.
• 40% of the prescribed drugs rely on ingredients from Ocean based organisms, thus leading to shortage of valuable medicines.
• Environmental changes will lead to major health problems for us humans as well

In other words, by increasing the plastic pollution in the oceans, we are destroying our livelihoods without even realizing the consequences
our future generations will face.
FRAMING

Is it even possible to Can the plastic extracted

How is plastic entering
clean the ocean with its be recycled to produce
the oceans?
vast spread? useful products?

Is there any opportunity How should plastic

What percentage of
to temporarily stop it waste be separated
sea/ocean pollution is
while looking for a from other waste from
made up of plastic?
permanent solution? the water?

What is the most What is the cost Is it safe to recycle the

effective way for it to be involved in cleaning plastic extracted from
permanently stopped? ocean plastic? oceans?
IDEATION Plastic Waste is increased Day by
Day

Marine Life is Polluted

Ecosystem is Disturbed
Task Unification Tool:
By using the SIT tool of Task Unification we can unify more tasks in a Single Product

• Cleaning the Ocean

• Solution to the Environmental Problems
• Protecting the Marine Life.
• Reducing the Plastic Pollution

Ocean Cleanup Interceptor

CONCEPT DEVELOPMENT:
“Catch, rinse, recycle and repeat - until the oceans are clean.”

Cleaning the Oceans:

The concept is to develop a passive cleanup method, which uses the natural oceanic forces to rapidly collect the plastic that is already in the
oceans, using its own currents. The Array utilizes long floating barriers which —being at an angle— capture and concentrate the plastic,
making mechanical extraction possible. One of the main advantages of this passive clean-up concept is that it is scalable.
Protecting the Marine Life :
Since the ocean Cleanup and the river cleaning interceptor uses a
barrier to collect the buoyant plastic on the ocean surface, the marine
life is not disturbed and can move underneath the barrier. Because no
nets would be used, a passive clean-up may well be harmless to the
marine ecosystem and could potentially catch particles that are much
smaller than what nets could capture.

Prototyping:

The team at Ocean Cleanup have come up with Radical Prototyping introducing their first prototype
of Ocean Cleanup by the name: First North Sea Prototype and for River cleaning the solar powered
Interceptor.
IMPLEMENTATION

Develop sustainable, non-polluting Develop sustainable, non-polluting

technology technology

Transparency on finances and Grow the ocean conservancy

engineering community through public
education and student engagement
HOW IT WORKS

TARGET CAPTURE EXTRACTION RECYCLING

The circulating currents in Once our containers are full
By maintaining a relative of plastic onboard, we bring
the garbage patch move the Once the system is full, the
speed difference to the them back to shore for
plastic around, creating back of the retention zone is
plastic, the plastic can be recycling. For each system
natural ever-shifting taken aboard, sealed off,
caught in the retention zone batch, we plan on making
hotspots of higher detached from the system,
of the cleanup system. The durable and valuable
concentration. With the help and emptied on board the
wingspan, speed and products. Supporters getting
of computational modeling, vessel. The retention zone is
direction are corrected and the products will help fund
we predict where these then put back in place and
maintained by the vessels. the continued ocean cleanup
hotspots are and place the the cleanup continues.
cleanup systems in these
areas.
STRATEGIES TO ACHIEVE OUR MISSION

RESEARCH INNOVATE CLEANUP EDUCATE

FUNDING & BUSINESS MODEL

MANIFACTURING MANIFACTURING PARTERNING

LAYING OF
FURNITURE PLASTIC BRICKS WITH NOG &
GOVERNMENTS PLASTIC ROADS

02 03 04 05

ALIGNMENT WITH UN SDGs

MANIFACTUING
SELLING TO END OF FOOT WEAR
CUSTOMER AND SPORTS
APPARELS
01 06
THANK YOU