Event management is the application of project management to the creation and

development of large scale events such as festivals, conferences, ceremonies, formal

parties, concerts, or conventions. It involves studying the brand, identifying its target
audience, devising the event concept, and coordinating the technical aspects before actually
launching the event.[1]

The process of planning and coordinating the event is usually referred to as event planning
and which can include budgeting, scheduling, site selection, acquiring necessary permits,
coordinating transportation and parking, arranging for speakers or entertainers, arranging
decor, event security, catering, coordinating with third party vendors, and emergency plans.

The events industry now includes events of all sizes from the Olympics down to business
breakfast meetings. Many industries, charitable organizations, and interest groups hold
events in order to market themselves, build business relationships, raise money, or celebrate
achievement.

Marketing tool Edit

Event management might be a tool for strategic marketing and communication, used by
companies of every size. Companies can benefit from promotional events as a way to
communicate with current and potential customers. For instance, these advertising-focused
events can occur as press conferences, promotional events, or product launches.

Event managers may also use traditional news media in order to target their audience,
hoping to generate media coverage which will reach thousands or millions of people. They
can also invite their audience to their events and reach them at the actual event.[citation
needed]

Event manager Edit

The event manager is the person who plans and executes the event, taking responsibility for
the creative, technical, and logistical elements. This includes overall event design, brand
building, marketing and communication strategy, audio-visual production, script writing,
logistics, budgeting, negotiation, and client service.[citation needed]

Event venue Edit

An event venue may be an onsite or offsite location. The event manager is usually not
responsible for operations at rented event or entertainment venues, but will monitor all
aspects of the event on site. Some of the tasks listed in the introduction may pass to the
venue, but usually at a cost.

Corporate event managers book event venues to host corporate meetings, conferences,
networking events, trade shows, product launches, team building retreats or training
sessions in a more tailored environment.
Sustainability Edit

Sustainable event management (also known as event greening) is the process used to
produce an event with particular concern for environmental, economic, and social issues.[2]
Sustainability in event management incorporates socially and environmentally responsible
decision making into the planning, organization and implementation of, and participation in,
an event. It involves including sustainable development principles and practices in all levels
of event organization, and aims to ensure that an event is hosted responsibly. It represents
the total package of interventions at an event, and needs to be done in an integrated
manner. Event greening should start at the inception of the project, and should involve all the
key role players, such as clients, organizers, venues, sub-contractors, and suppliers.[citation
needed]

Technology Edit

Event management software companies provide event planners with software tools to
handle many common activities such as delegate registration, hotel booking, travel booking,
or allocation of exhibition floorspace.[citation needed]

A recent trend in event technology is the use of mobile apps for events. Event mobile apps
have a range of uses. They can be used to hold relatively static information such as the
agenda, speaker biographies, and general FAQs. They can also encourage audience
participation and engagement through interactive tools such as live voting/polling, submitting
questions to speakers during Q&A, or building live interactive "word clouds". Mobile event
apps can also be used by event organisers as a means of communication. Organisers can
communicate with participants through the use of alerts, notifications, and push messages.
They can also be used to collect feedback from the participants through the use of surveys
in app. Going a step further, some mobile event apps can also help participants to engage
with each other, with sponsors, and with the organisers with built-in networking functionality.

Education Edit

There are an increasing number of universities which offer courses in event management,
including diplomas and graduate degrees. In addition to these academic courses, there are
many associations and societies that provide courses on the various aspects of the industry.
Study includes organizational skills, technical knowledge, public relations, marketing,
advertising, catering, logistics, decor, glamor identity, human relations, study of law and
licenses, risk management, budgeting, and the study of allied industries like television, other
media, and several other areas. Certification can be acquired from various sources to obtain
designations such as Certified Trade Show Marketer (CTSM), Certified Manager of Exhibits
(CME), Certified in Exhibition Management (CEM), Global Certification in Meeting
Management (CMM), Certified Meeting Professional (CMP), Global Certificate in Event
Design (EDC), Certified Special Event Professional (CSEP), and Certified Quality Event
Planner (CQEP).[citation needed]
See also Edit

Event scheduling
Library event planning
Media event
Meeting and convention planner
References Edit

^ Ramsborg, G.C.; B Miller, D Breiter, BJ Reed & A Rushing (eds), Professional meeting
management: Comprehensive strategies for meetings, conventions and events, 2008, 5th
ed, Kendall/Hunt Publishing, Dubuque, Iowa. ISBN 0-7575-5212-9
^ "ISO 20121 - Sustainable events", ISO (www.iso.org), retrieved 2014-30-05
Bowdin, Glenn; Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell. Events
Management (Events Management S.) ISBN 0-7506-6533-5
Goldblatt, Joe. Twenty-First Century Global Event Management (The Wiley Event
Management Series) ISBN 0-471-39687-7
Last edited 5 hours ago by Versageek
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